1 year ago

REVIEW Edition - IFA International 2017

  • Text
  • Berlin
  • Products
  • Global
  • Appliances
  • September
  • Audio
  • Innovations
  • Consumer
  • Markets
  • Platform


TRADE TALK BROUGHT TO YOU BY Olivier Lanckriet CEO, Connect+ Group Connect+ Group Leverages IFA for New Ideas and Concepts Omnichannel marketers, he Connect+ Group, were back at IFA this year, with their ten-strong product management team, claiming 2017 was for them “a grand cru” year. We asked group CEO Olivier Lanckriet why. BUILDING A SUSTAINABLE BUSINESS TOGETHER Facilitating entry for resellers into the European B2B marketplace, ALSO Deutschland facilitates payment transactions, fine logistics, credit control and much more. IFA International spoke with Sylke Rohbrecht, Managing Director Supply at ALSO, about the company’s latest strategies, innovations - and its progression in the market. Business development is very positive, which we attribute to our disciplined implementation of ALSO’s long-term MORE strategy (Maintain, Optimize, Reinvent, Enhance) across our three key business segments: supply, solutions and services. fields and industries. In our case, the main challenge is to ensure we inspire our resellers to take on new business segments and accompany and support them in order to jointly build sustainable business together We are acting in a very interesting market where customer needs are changing radically, in the way the customer is buying our products. In this omnichannel market, we, as a large network of over 1,000 specialists in Electro, IT and mobile, have been able to gain market share by growing each year more than 10%. We did this by focusing very hard on investing in omnichannel and the quality of our network of specialists. Important examples are the fact that we invested in our central warehouse, open for our “Expert and Excellent” members, by giving them the possibility to serve their customers 24/7. “Order your product before 10.30 pm and be delivered the next day in the shop or at home” is the new standard. Every Expert and Excellent specialist invested in a very large interactive screen in the shop where they can choose, together with the customer, from a very large range of products. We invested of course in shops and webstores and in major digital campaigns. We are especially focusing on the relationship with the over one-million customers we know. For our specialists, we see innovative products as being our sweet spots. We particularly support the suppliers who give us products that help us serve the needs of the most demanding customers. 10 to 20% of customers really want to be helped in choosing the best product. They want new and innovative products with “white glove service”. Examples at IFA are the new oven concept by Miele and the new washing concept by Samsung. These products will need a lot of explanation and are made for our target group. That is one of our main reasons we visit IFA every year: we are inspired by the innovations and we find products and concepts where our added value as a service oriented retailer, is appreciated. Our big challenge for the future is to communicate with our community of customers during the complete life cycle of the product. Therefore, we focused this year on the IoT Home networks. We are impressed by the job BSH is doing on this and are looking forward to seeing how they will work together with specialists. We see ourselves as the future integrators of the home network What do you see as key product categories in the current market? I see IoT (Internet of Things) and robotics as promising areas. Furthermore, a whole new world of 3D printing is spawning thousands of new products and opportunities that are bound to revolutionise delivery routes and storage concepts. What are your main reasons for attending IFA? In my eyes, the IFA officially signals the start to endof-year business. IFA is not only an exhibition but also a sales fair, and it offers a great opportunity to meet a vast number of suppliers and customers. What are your biggest challenges at the show? Perhaps our business challenge reflects the challenge for the IFA more broadly, i.e. to find the right mix of proven traditional business while embracing new trends in converging Sylke Rohbrecht Managing Director Supply, ALSO 14

TRADE TALK BROUGHT TO YOU BY John Olsen Managing Director, Euronics International Euronics Plots Consumer-Centric “Next Chapter” In an entertaining press conference at IFA 2017, electrical retail group Euronics International signaled its shift from being a seller of electrical products to a consumer-centric provider of solutions and services. Managing director John Olsen said: “This is a new chapter for Euronics which is about taking care of the consumer beyond just selling products. It’s about providing a human touch in the digital world.” While Euronics sees bricksand-mortar retailing as a core competitive advantage, Olsen stressed the company is also deeply committed to making omni-channel a more effective solution for consumers: “Euronics needs seamlessly to offer a range of contact points to customers,” he said. In other developments, company president Hans Carpels said Euronics’ ambition to become a true EMEA retail group was realised in June with the opening of the first store in North Africa – in Egypt – by local partner Sharaf DG. Olsen said Euronics’ new chapter would also involve a rebranding exercise in 2018 – which will see a new brandtypography and a switch to a single star logo EK / SERVICEGROUP TRADE EVENT PROMOTES RETAIL NETWORKING German retail solutions provider EK / servicegroup will follow on from their strong presence at IFA with an EK HOME event on September 15 and 16, 2017. In the company's trade center in Bielefeld, partners will get tips on the means to achieve entrepreneurial success, with the wholesale distributor presenting product ranges, top-selling shop concepts, cross-selling selling programs and events, as well as a full digital program under the motto "Local Reloaded" for marketing on all channels IFA International • Friday 15 th September 2017 15

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