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Review Edition - IFA International

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HOSPITALITY / RESTAURANTS / BARS WHERE TO GOIN BERLIN WWW.WHERETOGOINBERLIN.COM CLUBS / EVENTS / SHOPPING / CULTURE Great place to work, great place to play! Once more the "Lords of the city" have open-heartedly engaged in helping you discover and fall in love with Berlin. Jean-François Pieri & Gérard Lefebvre Executive Director, Cleverdis Managing Director, IFA International President & Founder, Cleverdis Publisher, IFA International Their testimonies have been unique and sometimes filled with emotion on the occasion of this very special year commemorating the 25th anniversary of the wall coming down. We thank here Cornelia Yzer, Berlin Senator for Economics and Research, Klaus Wowereit, Berlin's Governing Mayor, Dr. Stefan Franzke, Managing Director Berlin Partner for Business and Technology, Burkhard Kieker, CEO of, and Robert Herr, General Manager of the InterContinental Berlin, who all gave us - with their own sensitivities and arguments - the desire to enjoy Berlin beyond our stay here for IFA and even the desire to settle here! Berlin is a place of emotion, magic and fun where one can come as a tourist or a businessman or woman passing through, but it’s also a place where you can establish your business. Experience the Emotion by accepting the invitation of Mr Kieker to return to Berlin from 7-9 November to attend the spectacular installation of more than 8,000 illuminated balloons across 15km to Berlin is a place of emotion, magic and fun (...) but it's also a place where you can establish your business. celebrate the Fall of the Wall anniversary and to revisit all the associated sites. Then find the Magic by following the advice of Ms Yzer and Mr Wowereit to soak up this unique culture based on freedom but also on love, beauty and elegance. Discover opportunities for Business, in taking note with interest of all the facilities offered by the city for entrepreneurs and presented by both Senator Yzer and Mr Franzke. And finally Fun, a common thread within each individually seductive presentation and Mr Herr’s introduction to the multiple artistic, cultural and culinary offerings in a city where differences are not only tolerated, but welcomed with open arms. • Previous Edition • • Day 1 Edition • • Weekend Edition • • Day 4 Edition • • Day 5 Edition • • Day 6 Edition • CLICK HERE CLICK HERE CLICK HERE CLICK HERE CLICK HERE CLICK HERE To read each interview in its entirety, click here 46

WHERE TO GO IN BERLIN Hospitality Apartments am Brandenburger Tor Apartments am Brandenburger Tor, in central Berlin, near the Brandenburg Gate and Potsdamer Platz offer you reasonably priced accommodation in the heart of Berlin. The apartments in central Berlin are an excellent starting point for exploring and discovering the metropolis. They’re situated only a few minutes walk away from many of the city’s sights and cultural offerings. Immediately adjacent to your apartment you will find Unter den Linden, Pariser Platz, the Holocaust memorial, the government district, and many tourist attractions and cultural sites. Its central location and good links to public transport (U-Bahn, S-Bahn, bus), mean you can reach all the destinations you want in the city and its surroundings, easily and quickly. Many of the apartments have a good view of the skyline of Potsdamer Platz and the Tiergarten. Apartments am Brandenburger Tor Behrenstraße 1C – 10117 Berlin Tel: +49 (0)30 200 75 70 Metro S+U Brandenburger Tor U55 S1 S2 Waldorf Astoria Berlin Each Waldorf Astoria is an inspirational environment, a destination in its own right, filled with memorable occasions, a place where exceptionally satisfying experiences are an everyday occurrence. Now, adapting Apartments am Brandenburger Tor the mythology of the famed original on New York’s Park Avenue, Waldorf Astoria Berlin adds the cosmopolitan Berlin context to offer a prime luxury destination in the heart of the German capital’s premium shopping, tourist and commercial districts. The hotel features over 2,000 sq m of dedicated conference and meeting facilities, in addition to Germany’s first Guerlain Spa Waldorf Astoria as well as stylish restaurants and bars. 152 deluxe rooms and 80 suites all offer views of the city’s skyline, including the Memorial Church and Berlin Zoo. The restaurant Les Solistes by Pierre Gagnaire welcomes you to an extraordinary interpretation of French Cuisine and an unrivalled wine selection. Waldorf Astoria Vox restaurant offers a sushi bar and a range of regional and international cuisine; the Mesa restaurant offers German cuisine served family style, while the award-winning Vox bar features over 240 kinds of whisky. Grand Hyatt Berlin Marlene-Dietrich-Platz 2 10785 Berlin Tel: +49 (0)30 25531234 Metro S & U Berlin Potsdamer Platz S1 S2 S25 U2 Bars The Famous Hotel Q! Bar Since the opening of the hotel Q!, the bar is not only for hotel guests but also for owners of a membership-card. This exclusivity turned the Q! into one of Berlin’s hot-spots. The style is futuristic on the one hand yet retro, so you kind of get an early James- Bond-movie feeling. At night, entrance is for members and hotel guests only and everybody wants to be part of it. This is not surprising, considering that celebrities like The Prodigy, Miuccia Prada, Drew Barrymore, Brad Pitt, Waldorf Astoria Berlin Hardenbergstraße 28 10623 Berlin Metro U Zoologischer Garten U2 U9 The Q! bar Restaurants Vox & Mesa restaurants Grand Hyatt Berlin is a modern luxury hotel in the centre of Berlin with 342 opulent rooms, world-class design, contemporary art and a spa area on the top floor. For gourmets, Grand Hyatt’s Mesa restaurant Angelina Jolie and Quentin Tarrantino file in and out. The Q! Bar is cosy and inviting. You will most probably get the chance to see a famous face as VIP’s enjoy the privacy and the strict photo and filming prohibition in the Q! Q! Bar Knesebeckstraße 67 10623 Berlin Tel: +49 (0)30 8100 660 Metro U Uhlandstraße U1 U9 S Savignyplatz S5 S75 IFA International • Friday 19 th September 2014 47

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