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Review Edition - IFA International

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TRADE TALK Hans Carpels President, Euronics International John Olsen Managing Director, Euronics International THE CRITICAL EYE – AND COMMENTS OF THE MEDIA AT IFA Each day in IFA International, we bring you feedback from media at the show, helping buyers and manufacturers get a better understanding of how they work at IFA. Euronics Maintains Growth Despite Challenges With sales of €19 billion for financial year 2015 (a 4.4% year-on-year increase), Euronics International is continuing the strong business performance the company has consistently achieved over the past 12 years. A specialist retailer with over 10,000 locations worldwide that stock conventional consumer electronics products, smart wearables, smart home and household appliances, Euronics International is managing to grow faster that its competitors, despite a relatively flat broader market. “Our retail group is proving very successful in addressing a challenging European market environment”, explains Hans Carpels, President of Euronics International, at an IFA press conference. According to GfK Temax, the market for technical consumer products shrank by 1.5% in 2015. “However, our retailers are still managing to generate sales with rates of growth that exceed those of our competitors – providing clear confirmation of our value-added and value creation strategy.” Following 2015’s announcement of the Group’s expansion within Kazakhstan through co-operation with Alser, Euronics announced its further geographical growth into Africa, its third continent, and 36th country location - Euronics member Sharaf DG is expanding their activities into Egypt, opening one store in January 2017. OUR RETAIL GROUP IS PROVING VERY SUCCESSFUL IN ADDRESSING A CHALLENGING EUROPEAN MARKET ENVIRONMENT. Meanwhile, Euronics aims to make inroads into the smart home retailing market. “When customers enquire about networking their homes, they also expect answers on the issues of security, convenience, and energyefficiency,” said Euronics International Managing Director, John Olsen. “In order to be able to reach out to people it is not enough to simply allow facts to speak for themselves – we must also reach out to them emotionally. Specialist retailers need to create worlds of experience in their showrooms.” Ekaterina Kazachenko Russian journalist, TASS news agency JOURNALISTS DISCOVER THE FUTURE OF TECHNOLOGY AT IFA Ekaterina Kazachenko, a Russian journalist with the TASS news agency, touched down in Berlin from Moscow to cover IFA on behalf of Parallels, the Russian virtualisation company that sells 98% of its products (running Windows on Macs without rebooting) in the US and Europe. Describing IFA as a showcase for the “future of technology”, the young journalist surveyed a range of tech innovations at the show but was most impressed by the new Sony Xperia Projector, a revolutionary Androidbased mobile projector that is still in the conceptual phase but wowed visitors with its ability to project interactive, touchenabled content. In addition to witnessing surprising advancements in 3D printing technology, Kazachenko was also inspired by the quality of the latest large screen OLED TVs which were showcased in the magical LG OLED TV tunnel, a walkway surrounded in 216 55-inch curved displays. “In the LG pavilion, the TV images on the screens were so lifelike I felt like I could touch them,” she said, referring to the LG Signature OLED 4K HDR Smart TV that has been turning heads at IFA. “I am also looking forward to trying the latest Sony Playstation, but I’m waiting because the booth was so busy,” added Kazachenko, during a well-earned break in the IFA press room IFA International • Friday 16 th September 2016 19

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