1 year ago

Review Edition - IFA International

  • Text
  • Products
  • Appliances
  • Berlin
  • Consumers
  • Devices
  • September
  • Audio
  • Consumer
  • Global
  • Innovations


STAND OUT STANDS HAIER Haier was showcasing its full range of intelligence appliances including refrigerator, washing machine and air conditioner to popularize Haier's interconnected smart lifestyle. As the global forerunner for intelligence home furnishing, Haier introduced the first fully open, individually characterized and interconnected intelligent life platform - U + intelligent life platform, which provides five major ecosphere services including kitchen & foods, bathroom care, living, safety & security and entertainment through interlinked multi-interactive accesses, resourceopen platform and scene business model. WMF The electric small appliance Division of the WMF group presented a larger and completely revamped concept. The appearance was also thematically charged: all current trends and product issues were prominently addressed and put the WMF kitchen small appliances perfectly in scene. The focus was, among others, on healthy food, home made, real beef, social dining, and urban lifestyle. 24

DEUTSCHE TELEKOM On its 2,500 square meter exhibition space, Deutsche Telekom was showcasing a large range of new offers, trends and developments in the MagentaEINS product world. The company’s atmospheric centerpiece under the motto “Besser die EINS. MagentaEINS” (Go with the ONE. MagentaONE) underscored the importance of optimum network quality and digitization. The design concept for this year’s fair revolved around the number one in the form of a 7.5 meter high sculpture, a dynamically shaped roof consisting of hundreds of ones and an eye-catching media installation. PARROT At IFA 2016, Parrot introduced visitors to its very latest technologies, starting from the Parrot Disco, a fixed-winged drone. Along with the Parrot Disco, attendees got the opportunity to learn more about how FPV (First Person View) has become a focal point for the brand. Immersive flights took customers to the next level, allowing them to feel like they actually were on board, getting a unique point of view from above. IFA International • Friday 16 th September 2016 25

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