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Review Edition - IFA International

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NEWS EDITORIAL © Messe Berlin GmbH Richard Barnes Editor-In-Chief Making Dreams Come True The reactivity of IFA when it comes to following the evolution of our society is absolutely remarkable. Just a few months ago, at the Davos Summit, we for the first time heard the concept of the fourth industrial revolution. But IFA 2016 already reflected the first consequences and concrete realisations of this concept, on the one hand through the brilliant keynotes and IFA+ Summit presentations, as well as at TecWatch… not to mention the variety of concrete innovations at numerous stands at the show. Nowhere else has realism hit such summits. Yet again IFA has proven to be a fantastic tool for allowing ideas and innovations to become reality and, most importantly, concrete business. See you at IFA 2017 for yet more of such surprises! IFA 2016 - IFA tecWatch IFA Builds on Success in 2016 More international trade visitors, more international media – Visitors excited by the variety of innovation – Positive mood across the board IFA 2016 has been another great vintage. Indeed, more exhibitors and more innovations than ever before are exceptionally good news for retail and industry. This year for the first time, IFA included an additional leased space, where 1,823 exhibitors (+13 %) presented their latest products on an exhibition area of 158,000 (+5 %) square meters. With an expected order volume of 4.5 billion euros and 240,000 visitors, the world’s most important trade show for consumer and home electronics wrapped-up on 7 September in Berlin. With its considerable success, IFA 2016 laid the foundation for strong end of year business. “IFA was able to once again build on its position as the world’s most leading trade show for industry and trade, and as a brilliant order platform. The number of innovations and new products presented in Berlin is almost endless. Therefore IFA’s contribution to the positive trends in these industries is correspondingly large. IFA is a unique platform for promoting positive business performance, unlike anything elsewhere in the world. The fact the order volume increased to €4.5bn is an impressive proof to its significance,” said Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • During IFA: Press Center – Hall 6.3 – Room 411• Tel: +49 (0)30 3038 81302 • • • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Celina Tarnow • Editorial team: Stuart Braun, Andy Fry, Simon King, Julian Newby, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher • Marketing & Web Manager: Monia Tazamoucht • With the participation of: Anna Klima • To contact them : first name.last • Cover: © Messe Berlin GmbH - Registration of Copyright September 2016 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. IFA International • Friday 16 th September 2016 3

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