1 year ago

Week-end Edition - Day 2 & 3 - IFA International

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  • September
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NEWS Turkish Appliance Suppliers Team-Up for IFA The Electrical Electronics and Services Exporters' Association is leading Turkey’s National Participation Organisation once again this year. All told, 15 white goods industry companies are participating in this year’s Turkish Pavilion. This year the Turkish Pavilion will host a reception on September 5th, 2016 to honour the Turkish National Participation Team. Visitors will have the opportunity to meet representatives from the Turkish Embassy, Turkish Minister of Economy, and deputies and representatives from Turkish Parliament–as well as executives from Turkish and foreign companies Hall 27 Stand 260 Vestel Licenses Toshiba Consumer TV Brand for Europe Toshiba Visual Solutions Corporation announced at its IFA press conference a strategic brand license agreement with Turkish TV set manufacturer Vestel. The agreement, which centres around the production and sales of Toshiba-branded consumer TVs in the European market, was announced in Berlin by Atsushi Murasawa, president of Toshiba Visual Solutions, and Vestel CEO, Turan Erdogan. The agreement will come into effect after obtaining consents of respective authorities. Under the agreement, Vestel will be responsible for the Grundig Introduces Homewhiz… and a Plethora of New Products Grundig boasting a full suite of consumer electronics and premium appliances, hosted a retinue of international media during an IFA press conference focused on the company’s “three pillars of innovation”: technology, design and CSR. The brand has launched a new range of connected home products: the Grundig Smart Home, which offers a future vision of a connected living room, laundry and kitchen; and the Grundig Homewhiz, which ensures production, sales, marketing, and supply-chain functions in the European market for Toshiba-branded TVs while working closely with Toshiba’s research and development division. "Toshiba will be positioned as our premier TV brand for Europe. We'll be working hard to consolidate this connectivity with major domestic home appliances through a Homewhiz mobile, tablet and TV app. In addition to unveiling new products including an ultraslim OLED 4K TV, or a smart tumble dryer that can be controlled and monitored by HomeWhiz, Grundig is primarily focused on its broader commitment to sustainability Hall 23 Stand 101 market position, drawing on our manufacturing strength to collaborate with Toshiba on future product designs and developments," Vestel Group of Companies CEO Turan Erdogan said. The two companies have outlined ambitious growth plans for the European consumer TV market with aims of a 5% overall market share and doubledigit market share in parts of Europe – where Toshiba is already strong and Vestel is the number two manufacturer Hall 8.2 Stand 101 IFA International • Saturday 3 th & Sunday 4 th September 2016 17

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