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Week-end Edition - Day 2 & 3 - IFA International

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NEWS Franjo Bobinac

NEWS Franjo Bobinac President & CEO, Gorenje Group Gorenje has revealed plans to generate €1.5bn and double sales in the highest price segments and overseas by 2020. Franjo Bobinac, President and CEO of the Gorenje Group, told international journalists at the company’s IFA press conference that he also aims to double the sales of its premium brand ASKO, while the premium segment is expected to grow to 30% of Gorenje’s total revenue. Bobinac says Gorenje offers a difference through design: “We have worked with Philippe Starck, Ora-Ïto – functions are important, yet the technology behind it needs to be sophisticated, but simple to use.” Gorenje is presenting number of innovations in washing, cooking, cooling, hoods and dishwashers at IFA. Guy Matteo Camesasca, Executive Director of ASKO Global’s business division, said that ASKO products are long life tested for 20 years of use and added that the brand is available in 40 countries worldwide . At this year’s IFA, Gorenje Group is presenting under its premium brand ASKO the new connected products in its kitchen and laundry range, the former in the same design as the recently launched and awarded Elements range. Gorenje Group too is introducing sophisticated smart home appliances also under its global brand Gorenje. Bobinac said in the connected home, refined smart appliances combined with apps, wizards and smart assistants will enable a range of new, more personalised lifestyle services with the goal of supporting your lifestyle and caring for you, your family and your friends. Gorenje develops its household appliances in line with its “Life Simplified” philosophy, creating appliances that improve the quality of life by adapting to each individual’s lifestyle, allowing the user to spend their free time however they want. Bobinac concluded, “By focusing on the essential and eliminating the rest, everything we do aims at our customers having a true experience of Life Simplified. We deliver ideas, solutions and inspiration, designed to make chores and daily life less stressful and less complicated.” ORIGINAL DESIGN IDEAS, COLOUR AND RETRO – KEY DIFFERENTIATORS Thomas Wittling, Managing Director of Gorenje Germany, says Gorenje is the leader in coloured Gorenje Looks to Grow Premium Sales Aiming to become the most design-driven innovator of home appliances in the world appliances in Germany, while the country is also the number one market for Gorenje. Wittling said that brand awareness of Gorenje has tripled, in Germany, in the last 10 years to 51%, while turnover tripled too, with the expectation that it will reach €160m in 2016. Gorenje revealed a special edition of Gorenje Retro refrigerators, inspired by the design of the iconic Volkswagen camper van, will be launched in 2017. Gorenje is also continuing its tradition of prominent collaborations with worldrenowned designers by announcing another collaboration with French designer Ora-Ïto. The revamped Gorenje Ora-Ïto line, an updated version of the successful designer line introduced in collaboration with Ora-Ïto in 2007 will be introduced in 2017. In addition to major appliances, the new line, set to launch onto the market next Spring, will this time also include a range of small domestic appliances. Ora-Ïto said for him, inventing a new design is a real adventure: “This project is very important to me, as it connects my philosophy with consumers, interacting with their everyday lives”. GORENJE LAUNCHES NEW SMALL APPLIANCES In small appliances, Gorenje has launched a range of three products in association with six-time Michelin star recipient, chef Andrej Kuhar. The Gorenje Chef’s Collection features a mixer, food processor and hand mixer Hall 1.1 Stand 201 WE DELIVER IDEAS, SOLUTIONS AND INSPIRATION, DESIGNED TO MAKE CHORES AND DAILY LIFE LESS STRESSFUL AND LESS COMPLICATED IFA International • Saturday 3 th & Sunday 4 th September 2016 19

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