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Week-end Edition - Day 2 & 3 - IFA International

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CLEAN LIFESTYLE STEAM

CLEAN LIFESTYLE STEAM PRODUCT SPOTLIGHT World’s First Connected Iron Laurastar Smart literally becomes a coach to improve ironing skills Julie Monney, Global Marketing Director of Laurastar talks to IFA International about key innovations being exhibited at IFA this year… Laurastar launches the world’s first connected iron at IFA this year with Laurastar Smart. This is a true revolution in the ironing category and truly incorporates the IoT (internet of things) trend. Using Bluetooth technology, the ironing system connects to an application on the user’s mobile. A sensor built into the iron helps optimise your ironing technique. Three personalised tutorial levels are provided on the app and users can evaluate their progress using the application’s time tracking capability and “reward” program. Laurastar Smart literally becomes a coach to improve your ironing skills. Little by little, you develop the perfect gesture, thus improving Julie Monney Global Marketing Director of Laurastar your skill at ironing a shirt, jacket, delicate fabrics… We have a patent on this revolutionary innovation. It’s now more than 35 years that you have been proud to reflect the qualities of Swiss workmanship. What are you most proud of? What makes us most proud is having turned a category of constraint like ironing into something people actually enjoy doing ... Our tagline “You will love ironing” truly reflects the feedback from our consumers. What are your key R&D challenges with regards to the evolution in textiles? Fabrics are evolving and it will take totally new technologies to care for them. Fabrics are becoming intelligent. It’s all about wearable fabrics now: fabrics that can listen to your pulse rate, check your temperature or cool you down if you are hot for example. Laurastar is investigating and researching to stay on top of future developments. However, I think that people will always love beautiful natural fabrics and they will become more and more desirable. Our technologies totally fit with caring for these natural noble fabrics but we are doing everything to stay on track of future trends. » HALL 4.1 / STAND 209 STEAM ITALIAN STYLE Elettroplastica’s G452 provides an efficient cleaning, 100% ecologic. The steam emitted at high temperature easily eliminates germs and dust mites. It dissolves grease and removes the most encrusted dirt, with easy operation. The steam cleaner G452 is able to clean ovens and kitchen units, defrost refrigerators and freezers, revive carpets, strip flooring, paint and dirt encrusted. It features quick warm-up, adjustment of steam flow and has an adjustable handle for more comfort. Many different accessories are included. » HALL 7.1C / Stand 103 KEY SELLING POINTS 1 Italian Design Design sells and Italians have great design 2 Quick Warm-Up Only 10 minutes 3 Kills germs and mite Steam is ecological and hygienic www.ifa-international.org IFA International • Saturday 3 th & Sunday 4 th September 2016 37

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