1 year ago

Week-end Edition - Day 2 & 3 - IFA International

  • Text
  • Appliances
  • Products
  • Vacuum
  • Washing
  • Consumer
  • September
  • Haier
  • Digital
  • European
  • Cordless


BATHROOM LIFESTYLE STEAM PRODUCT SPOTLIGHT KEY SELLING POINTS 1 No more pre-sorting Thanks to the EasyComfort setting for all fabrics 2 ProHygienic technology Removes 99.99% of bacteria during ironing 3 Calc’nClean Perfect Auto Cleaning and descaling takes hardly any time 13-IN-1 STEAM CLEANER The 13-in-1 steam cleaner from Morphy Richards features 13 functions for a wide variety of surfaces and materials. The 13- in-1 upright cleaner unit comes equipped with a detachable handheld unit (easily be released at the push of a button). The water tank integrated in the handheld device has a capacity of 300ml. One filling lasts for 15 minutes of continuous steaming. Once the water runs out, the user can immediately refill the tank – no need for unplugging. The floorhead is equipped with a spray reservoir that can be filled with a detergent via a filler cap. BOSCH'S SELF-CLEANING SINGLE-SETTING STEAM IRON » HALL 9 / Stand 114 One single temperature setting to rule them all… now with the Bosch Serie | 6 steam generator iron you can iron laundry in the order that you take the items out of the washing basket – without changing the setting and waiting for the new temperature. And if you want to adjust the setting individually for different fabrics, the steam generator also offers programmes with its VarioComfort version. A ProHygienic programme applies a combination of temperature, steam pressure and interval steam to remove 99.99% of bacteria on the material and in the woven fabric. Calc’nClean Perfect self-cleans the iron and steam generator. And a SecureLock system keeps the iron in its place even during transport. » HALL 3.1 / Stand 101 KEY SELLING POINTS 1 Longer Cord 5m-long power cord assures maneuverability 2 Quick to Heat Up Heats up in just 30 seconds 3 Limescale Reduction Replaceable anti-scale cartridge (behind the water tank) 38

BUYERS' GUIDE CLEAN LIFESTYLE CORDLESS VACUUM CLEANERS MARKET Sales for Vacuum Cleaners are increasing significantly in Western Europe, driven by double digit increases in the UK, Germany and France. Especially cordless Vacuum Cleaning is outperforming. Sales of rechargeable handstick vacuum cleaners maintained the positive trend of the previous year. This product flew off the shelves in Germany and the UK (+90% and +75%), in particular, but also all other major European markets saw a significant sales increase. Sales of Robotic Vacuum Cleaners are growing on double-digit scales again as last year, after a short cool-down in 2014. The key growth areas for robotic vacuum cleaners were Spain and Germany - the already most important countries in terms of sales in value. Traditional vacuum cleaners were also popular. Especially bagged cylinders are back on a positive track in the past two rolling years (Jul 2015 – Jun 2016), driven by increasing sales in the UK, the Netherlands, France and Germany. CONTACT Susanne Seifert Small Domestic Appliances GfK Retail and Technology THE FUTURE Cordless vacuum cleaners will take over more and more parts of the vacuum cleaner market. In the future we will have smaller batteries and with that, the possibility of new designs. STATE OF PLAY Cordless vacuum cleaners are a booming segment of the home appliance market. While many aren't as powerful as corded vacuum cleaners, cordless vacuum cleaners are of course extremely useful and convenient, allowing the user to clean in a completely different way. Instead of doing a big clean-up every week, people tend now to use a cordless cleaner out to do quick spot cleans. Not being tethered to a socket means cleaning takes less time, too. They're typically easier to use on stairs and most are great to use in cars, making them even more versatile. The German Market is one of the focus markets for cordless vacuum cleaners. In the past year, the cordless segment experienced an increase of over 50% in Germany alone. In the next 5-8 years, we expect a shift from cord to cordless vacuum cleaners. INNOVATIONS TO LOOK FOR AT IFA AUTONOMY IS KEY The main key feature of cordless vacuum cleaners is the battery. The development from Ni-MH to Lithium-Ion battery types is one of the success elements of the new generation cordless vacuum cleaners. The battery charge time is shorter and the cleaning power time is longer. The cleaning experience will be much better, because of higher battery voltage and more cleaning power. Take note that battery voltage will not accurately reflect on the power, it merely tells you how much volts the motor needs to function. It is important to refer to the “air watts” quoted for each vac for suction power. INNOVATING @ IFA CORDLESS VACUUM CLEANER BY MIDEA First ever Midea’s cordless vacuum cleaner with hair detangle function at the charging dock makes cleaning a breeze. Midea’s cyclonic system combined with an interchangeable Lithium battery are key elements to better sustained cleaning power, greater environment response leading to superior cleaning results overall. The foldable handle with control offers better maneuverability and easy access for hard to reach low profile areas. » HALL 7.1 A / STAND 101 DESIGN EVOLUTION At the moment the development from normal to 2-in-1 and multifunctional cordless vacuum cleaners is taking place. Some new cordless vacs are upright, with detachable, lift-out cylinders that can be carried around like a handheld. The cylinder element generally weighs around 3kg, and all tools can be stored on board, so users can carry them around the house to tackle those hard-to-reach areas. MEET THE FUTURE OF CLEANING! ADDED FUNCTIONALITY Added functions make it easier to sell cordless vacuum cleaners. Functions such as a motorised brush can be good – this is a powered brush that helps the vacuum pick up more stubborn dirt like pet hair off hard floor and carpet. A must have if the user wants to remove hair and dust. Other attachments such as a crevice or brush tool can be a plus. Our thanks to Markus Monjau, Managing Director of Royal Appliance for his assistance in compiling this buyers’ guide. With greetings from the future of cleaning, Dirt Devil presents the cordless Cavalier with full accessory package. A futuristic design, excellent vacuum power and a great price-performance ratio don’t necessarily mean a contradiction in terms. The new Cavalier, the cordless 2-in-1 upright includes a powerful integrated handheld vacuum cleaner. Cavalier is available in different colours and with comprehensive accessories. » HALL 3.1 / STAND 106 » HALL 3.1 / STAND 106 IFA International • Saturday 3 th & Sunday 4 th September 2016 39

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