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Week-end Edition - Day 2 & 3 - IFA International

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NEWS From concept to

NEWS From concept to reality: Siemens Home Appliances are now able to immerse consumers in a totally connected kitchen – visible for the first time at IFA. We asked the company’s German managing director, Roland Hagenbucher to tell us more about this year’s theme. Towards Ubiquitous Connectivity Siemens Home Appliances announce the beginning of a “seamless life” at IFA We started with the connectivity already a few years ago – and this year we are really having every appliance that is connected. We are thus able to market the connected kitchen per se. We feel that the consumer is ready to use it, and we are getting great feedback. So for us, connectivity is definitely a core topic this year. We are launching a few new products and it is true to say that we have an entire portfolio of connected products, including even a coffee machine and hob & hood controls. Importantly, we are opening our Home Connect app to other partners in the connectivity ecosystem. How important is the theme of the “seamless experience”? This is a key element. It comes under an umbrella of “seamless life”. The consumer is willing to connect, and he wants to be connected with his household appliances and his house, even if he is not at home. The concept of "seamless life" is the next goal in terms of digital development. In other words, the seamless, fluent, digital intertwining of living worlds and extensive ecosystems that can make our lives simpler and more convenient. Going one step further, you have Home Connect, which is really the heart of this ecosystem. How is this developing and changing? Indeed, Home Connect is a system with which you can steer and control all your home appliances. It’s an open system meaning you can have appliances from other manufacturers as well. A software development kit is freely available, and we expect to see a number of important additions to the ecosystem in coming IN THE RETAIL ENVIRONMENT WE HAVE SPECIAL PRESENTERS EXPLAINING THE HOME CONNECT PRODUCTS. months and years. One start-up company is selling food online. They have recipes, and you can, for example, order a dish for two people, and they even have cooking classes. This is a great example of collaboration in the field of cooking. They also have an app, which allows people to use our ovens with their recipes. What are the main advantages for consumers in having connected appliances? There are aspects of simplicity, flexibility and convenience – for example there is a tab counter in the dishwasher, and when you are almost out of tabs, the app reminds you to order new ones… You can pre-heat your oven so it’s ready to cook as soon as you get home… If something is wrong, our service team can look into your home appliances remotely… one of my favourites is the camera in the fridge. It takes two pictures of the interior and door compartments every time the refrigerator door is closed. It then transmits these to the smartphone or tablet using the Home Connect app. Combined with a recipe collection that is integrated in the app, everything the householder needs to plan menus and shopping lists can be accessed on the go. The appliance integrates seamlessly into the daily routine. The list goes on! One of the big issues today is how to present this in a retail environment. How are you meeting this challenge? This really is a challenge. In the retail environment we have special presenters explaining the Home Connect products. This can be integrated in an iPad, so it makes it easier to demonstrate in the retail environment. People understand the concept, but the retailer has to demonstrate it Roland Hagenbuche Managing Director, Siemens Home Appliances Hall 1.1 Stand 101 FA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • During IFA: Press Center – Hall 6.3 – Room 411• Tel: +49 (0)30 3038 81302 • • • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Celina Tarnow • Editorial team: Stuart Braun, Andy Fry, Simon King, Julian Newby, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher • Marketing & Web Manager: Monia Tazamoucht • With the participation of: Anna Klima • To contact them : first name.last • Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany • Cover: © AMD © CLEVERDIS 2016 - Registration of Copyright September 2016 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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