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Week-end Edition - Day 2 & 3 - IFA International

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News Samsung Chief

News Samsung Chief Unveils Smart Home Vision CEO Boo-Keun Yoon says future home technology must fit people’s lifestyles and anticipate their needs. In a spectacular curtain-raiser to the IFA 2014 International keynotes programme, Samsung Electronics President and CEO Boo- Keun Yoon predicted that global megatrends such as connectivity, urbanisation, aging and increased risk will accelerate demand for smart homes. With the global market for smart home systems expected to be worth 0 bn by 2018, he said: “people want their homes to do more than ever before. They want them to be protective, flexible and responsive to their needs. Future homes will work so you don’t notice the technology. The right options will take place at the right time, with the technology proactively adapting to you.” Samsung plans to play a key role in this development by providing homebased solutions that suit the widest possible range of lifestyles: “I don’t want Samsung to be remembered as a technology company, but as a company that delivers unique tailored experiences. Technology must fit people’s lifestyles and anticipate and meet their needs. Nothing else is important.” Yoon said industry collaboration will be key to making the smart home concept workable and underlined Samsung’s commitment to open platforms. “We will work with everyone who shares our vision and is part of the Open Interconnect consortium.” Technology must fit people’s lifestyles and anticipate and meet their needs. Nothing else is important 12 Boon-Keun Yoon Samsung Electronics President and CEO Expanding on this topic, Yoon talked about SmartThings, the open platform for the smart home and the consumer Internet of Things that Samsung acquired earlier in 2014. SmartThings CEO Alex Hawkinson joined Yoon on stage to talk about his company’s efforts to create an open eco-system that supports smart home innovation. Yoon was also joined on stage by Kent Larson, director of the Changing Places research group at MIT Media Lab. He discussed the work his team is doing in the field of future homes for urban environments. His key point was that most innovation happens in cities, but young people are being priced out of living in them. So a major focus has been placed on designing space-efficient homes that are fun and affordable. To those who question the speed at which Samsung’s vision of the future will develop, Yoon said: “It is early days but change is coming at a speed we can barely imagine.” Yoon also praised IFA’s role as a forum for innovation: “This show always reminds me how much technology has improved our way of living, at an amazing speed and beyond recognition. Technology has made us more productive and creative than ever.” Driving Change for the Better Arçelik Group CEO Levent Çakıroglu underlines peoplecentric R&D Levent Çakıroglu, President, Koç Holding Durable Goods & CEO, Arçelik Group has announced a move towards a more dynamic feel for his already successful brand Beko, unveiling a new logo for the brand, as well as announcing key new products from Grundig. While the name Arçelik is littleknown among end users, the company is behind well known brands: Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus. Having operations in the durable consumer goods industry with production, marketing and aftersales services, Arçelik A.S. has a broad global presence, with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), and sales and marketing companies all over the world. Group CEO Levent Çakıroglu underlined the growing importance of his brands at IFA: “We have increasingly introduced new products and ideas at IFA and this year we have a very big presence. Our two international brands – Beko and Grundig – between them have the second-largest exhibition area of the Fair and we are showcasing our products’ outstanding innovation and design to visitors in Hall 5.1 and Hall 23.” Çakıroglu unveiled Beko’s new logo to the industry, demonstrating the brand’s “dynamic and innovative” character. The new logo is the first part of what he describes as a “fabulous new chapter of the Beko story” built on the belief that Beko can drive “change for the better”. A special highlight for Beko at IFA is its CAST Built-In Series, created with famous designer Patricia Urquiola. Other pioneering products include Levent Çakıroglu Arçelik Group CEO We are committed to investing in creating new, innovative products and providing support to retail partners. the Luminist cooking system, next generation no frost technology “NeoFrost”, and the EverFresh+ zone, products showcasing Arçelik’s smart technology, innovation and design. As for Grundig, Çakıroglu says the message is clear: “We are Europe’s only full-range manufacturer. But not only this, the products are of the highest quality and most stateof-the-art technology. For example, our Ultra High Definition range of televisions combines outstanding picture and sound in a great design.” Grundig also has a new range of major domestic appliances ranging from hobs, ovens and refrigerators to washing machines and dishwashers, which according to Çakıroglu are setting world records in energy efficiency as well as having “refreshingly smart” features. One key innovation is a dishwasher that uses negative ions to neutralise smells and keep the air fresh. Çakıroglu concluded, “Looking ahead we are committed to investing in creating new, innovative products and providing support to retail partners.”

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