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Week-end Edition - Day 2 & 3 - IFA International

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Design Page DESIGNER

Design Page DESIGNER VIEW WHEN DESIGN IS NOT AN END IN ITSELF - MIELE GENERATION 6000 BRINGS DESIGN VERSATILITY, STYLE AND ELEGANCE TO THE KITCHEN For Miele, design is never an end in itself; it always exists in harmony with the utmost functionality. This was especially true with the introduction of the Generation 6000 series, which features two distinct design styles – PureLine and ContourLine. Under the principle Design for Life, each design line offers an array of ovens, warming drawers and built-in coffee systems that complement one another in form, function and materials. Combined with exclusive new technology and user interfaces, the design of the Generation 6000 series elevates the culinary experience with unprecedented convenience, performance and elegance. “In order to meet the demands of the wide range of styles utilised in today’s kitchens, it requires two distinctly different design approaches,” stated Dirk Sappock, Director of Product Development at Miele. “Whether the design of the space calls for the appliances to be the ‘hero’ or to blend seamlessly into the cabinetry, Miele has a solution with either ContourLine or PureLine.” The design of ContourLine focuses on the use of stainless steel. PureLine, meanwhile, is distinctly different from ContourLine and is minimalist and architectural in style. A substantial proportion of jet-black glass provides a sense of lightness, allowing for seamless integration with cabinetry. The contrast of the glass front combined with a striking stainless steel Silhouette Handle results in the illusion that the handle is levitating above the surface. When paired with other ovens in PureLine, bold horizontal lines allow for a continuous design aesthetic. 40 Design - An Eye to the Distant Future Miele leverages scenario processes and trend forecasts in design planning Miele PureLine adds a touch of sophistication to a modern rustic setting With products that are built to last, how does this affect design? Miele’s head of design Andreas Enslin explains how his company approaches current trends At Miele, it is above all a matter of our view of individuals and their possibilities and desires. This is the driving force behind what we develop. Technically speaking, a great deal is possible, but how much of it will be truly important over the coming years? Addressing these questions helps to select the right concepts. Even if some things may not appear relevant today, society changes: it becomes older, for instance, and attitudes and values change constantly. How do you predict the future? There are 'tools' such as scenario processes and trend forecasts. But, at the end of the day, all these results have to be thought through. And one must believe in something before setting about developing it. Often, great ideas are born from a gut feeling. Without visionaries and great ideas which people have believed in, we might well still be kindling fires with flint stone. As you sell more and more products overseas, how does this change the way you approach design? That is relatively simple for us to answer: In terms of design, too, the world is growing closer together and those with a discerning taste have only a limited selection to choose from. Design and quality 'Made in Germany' is of great significance to us. Why is it important that Miele is a family business, not a public company? What does this change? It is among others the attitude to products and employees which is characteristically different. This defines the culture of a company. In a family-run business, the proprietors have a long-term vested interest in the development of their company - both in the development of the company as a whole and in developing the employees who work for the company. In contrast, most of the shareholders in a public listed corporation are institutional stakeholders who are more interested in their share of a company's profits than in the individuals and products that create that profit. And if those figures no longer add up, their commitment to a company and its future can come to a sudden end. We at Miele have an entirely different attitude: we are satisfied when we see our customers coming back for more. We want to develop and sell products which make it worth the while using the Earth's natural resources. Hall 2.1 / Stand 101 At Miele, it is above all a matter of our view of individuals and their possibilities and desires. Andreas Enslin Head of Design, Miele

GERMAN SPEAKING COUNTRIES GERMAN CONSUMER CLIMATE DIPS IN AUGUST German consumers have become less optimistic in the past month, according to the latest findings of GfK. When compared with the previous month, both income expectations and willingness to buy fell slightly, while economic expectations collapsed in light of the intensified state of international affairs. The escalation of the situations in Iraq, Israel and Eastern Ukraine as well as the gradually accelerating spiral of sanctions in Russia have had a negative impact on the previously extremely optimistic economic outlook of German consumers. Uncertainty with regard to the continued economic developments in Germany has increased quite considerably. In contrast, income expectations and willingness to buy have nevertheless remained relatively robust. While there has been a decline in the wake of the drop in economic expectations, these indicators have largely maintained their already high level. Gfu, the peak body of the consumer electronics industry in Germany, and the organiser of IFA in Berlin, is positive about the potential for renewed growth in its home market. With a near 2% rise in consumer electronics sales just reported for the first half of 2014, Germany’s typical economic resilience, built on its unerring focus on quality and innovation, looks set to continue. Representing 13 of Germany’s biggest and most innovative consumer electronics companies, gfu’s hard work has paid off, with slight negative growth in 2013 having been reversed in 2014. Smartphones continue to drive consumer electronic growth, but there’s cause for optimism across diverse industry sectors. The CEMIX Consumer Electronics Market Index for Q1 and Q2 in 2014 showed a 1.9% increase in sales compared to the first half of 2013. This growth was driven by rising sales of telecommunications and IT products (1.3% and 10.6% respectively), as opposed to classic consumer electronics, which decreased by 4% - revenue decreases were recorded for set-top boxes (-17.5%), video (- 12.5%) Region German Consumer Electronics Stable Slight growth between 2010 and 2014 set to continue despite drop in consumer confidence Metz’s 47-inch Pureo TV 30 25 20 15 10 5 0 Consumer Electronics Sales in Germany 2010-2014, in € billion 25,1 and digital cameras (- 23.6%). All in all, smartphones, tablets and PCs remain core to consumer electronics growth in Germany. Following the FIFA World Cup, and Germany’s success in the event, TV sales also received a shot in the arm in 2014. However declining prices cancelled out the significant rise in TV units sold. Smartphone sales growth 26,6 27,7 26,9 27,1 2010 2011 2012 2013 2014 slowed year-on-year, but units sold still rose 7.4% and turnover was up 3.2%. Almost all IT product categories increased, with desktop PC sales rising by around 30% over the two quarters, albeit off a low base; and tablet sales up around 22% across the two quarters. Another bright spot was digital projectors, which were up by more than 55% across both quarters. BIOFRESH FROM LIEBHERR Innovative German appliance brand Liebherr is releasing a range of refrigerators and freezers with integrated BioFresh freshness technology. BioFresh delivers the perfect storage environment to keep food fresher and healthier for longer by maintaining the optimum storage temperature and humidity. Fruit and vegetables can be kept optimally and preserved when stored loose in a well filled BioFresh HydroSafe which maintains a humidity level of up to 90%. » HALL 2.1 / STAND 201 WILLINGNESS TO BUY: MAINTAINING EXTREMELY HIGH-LEVEL Willingness to buy continued to be highly robust in August. Although the indicator fell by 1.7 points, the spending mood has remained at an extremely high level. The indicator currently stands at 49.3 points and has therefore still increased by almost 5 points in comparison with the corresponding period of the previous year. METZ LAUNCH PUREO TV LINE “Made in Germany” consumer electronics company Metz has launched its sleek, slimline Pureo TV range in 55, 47, 42 and 32-inch. State-of-the-art LED technology and the newest 200Hz mecaVision picture technology ensure superior HDTV viewing. The Metz Media System offers flexible network connections and connects to its own smart TV portal and internet radio. The mecaSound+ technology also promises high-end sound. » HALL 21 / STAND 102 Liebherr BioFresh Safe www.ifa-international.org IFA International • Saturday 6 th & Sunday 7 th September 2014 41

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