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News EDITORIAL Richard

News EDITORIAL Richard Barnes Editor-In-Chief Attack of the Robots It might sound like something out of science fiction, but there’s nothing fictional about it. According to GfK, the market for robot cleaners is exploding in Europe, with the steeper part of the growth curve beginning last year. But the robot market is by no means easy to analyse, or to make firm projections. For the moment, the Netherlands, France and Spain are apparently leading the charge, with robots particularly popular in France. Robotic window cleaners are becoming popular, robotic pool cleaners have been around for a while, and now, such things as robotic roof gutter leaf-cleaners – avoiding blockages and even fire hazards, robotic lawnmowers, and more advanced kinds of robotic floor cleaners are all arriving. Where will this innovation lead us in the coming years, as we see, at the same time, the onset of the smart home? As outlined in the remarkable opening keynote by Samsung’s BK Yoon, we must be “prepared for a remarkable shift in the way we live”. Mr Yoon so rightly underlined the fact that technology will shape the future home allowing for more flexibility between work, learning and life in the home. It will protect us and make our lives more comfortable and enjoyable. And it will make our homes more responsive to us. The most critical role, says Mr Yoon, will be played by families and individuals who will shape the home of the future with their distinct needs and passions. As has happened at every IFA over the past 90 years, ideas are spawned, as the brightest tech brains in the world form a giant “mastermind group”, tapping into the incredible energy that emanates from the collective gathering of everamazed observers present at the show. Take special care this year at IFA to watch for the beginnings of these and many other amazing trends that will mark our lives in years to come. IFA Gala Celebrates 90 Years The night of nights dedicated to decades of innovation Around 600 guests from industry, politics, business and entertainment gathered at Berlin’s Palais am Funkturm to celebrate the opening of IFA 2014. Among the distinguished guests kicking off the 54th IFA were Sigmar Gabriel, Federal Minister of Economics and Technology, Cornelia Yzer, Senator for Economy, Technology and Research, Berlin Mayor Klaus Wowereit, and Hans-Joachim Kamp, Chairman of the Supervisory Board of the organisers of IFA, gfu, who gave the opening speech. The star guest on the red carpet was Hollywood leading lady Diane Kruger, who was arm-in-arm with actor boyfriend Joshua Jackson - the starlet earlier unveiled her plaque at Berlin’s Boulevard of Stars. Actresses Claudia Michelsen, Tina Ruland and TP Vision used the Philips press conference to announce the launch of its expanded, diversified range of Philips UHD TVs powered by Android. These include the high-end Hans Wienands, Executive Vice President, Samsung Germany; Ingrid Maass, COO of Messe Berlin GmbH; Cornelia Yzer, Senator for Economy, Technology and Research, Berlin; Miss IFA; Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu; Dr Christian Göke, CEO of Messe Berlin GmbH singer Jasmin Wagner were also in attendance. Presenter Judith Rakers introduced retiring Berlin Mayor, Klaus Wowereit, to speak for the last time at IFA. He stressed the importance of the fair for the city of Berlin. "So many innovations make our lives easier," he said. In his gala welcome speech, Hans-Joachim Kamp celebrated 90 years since the first IFA electronics trade fair was opened by Albert Einstein in Berlin. “The history of the beginning of this fair in 1924 up until today is a story of continuous innovation," he said. Android-powered TVs from Philips are first to feature Spotify Connect Philips 7900 range, the slim design 9100 range, the UHD Ambilight TV range and the 8900, hailed as the first curved TV powered by Android. Philips TVs powered by Nico Vernieuwe of TP Vision presents the next wave of Philips TVs at IFA 2014 Android will be the first smart TVs to feature Spotify Connect for music streaming at home. “We believe that music should be accessible and playable from everywhere,” said Pascal de Mul, Global Head of Hardware Partnerships at Spotify. “Having worked with TP Vision as a launch partner for Spotify Connect on their Smart TVs I am delighted that we’re working together on the next chapter, integrating Spotify Connect into Philips Smart TVs Powered by Android.” Hall 22 Stand 101 IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e128,250 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • During IFA: Press Center – Hall 6.3 – Room 411 • Tel: +49 (0)30 3038 81450 • Fax: +49 (0)30 3038 81457 • • • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Bianca Newby, • Editorial team: Stuart Braun, Neil Crossley, Andy Fry, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Webmaster: Benjamin Ras • With the participation of: Calypso Barnes, Eva Grunenberg, Samridhi Sundrani, Monia Tazamoucht •To contact them : first name.last • Cover: © CLEVERDIS 2014 - Registration of Copyright September 2014 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. IFA International • Saturday 6 th & Sunday 7 th September 2014 5

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