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Week-end Edition - Day 2 & 3 - IFA International

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News ShowStoppers@IFA The world’s press meets more than 50 innovators Close to 1,000 journalists, broadcasters and analysts filed into the final event of the IFA Press Days to experience up close the future of consumer electronics and home appliances. Breaking all records, 55 industry leaders, innovators and start-ups introduced their latest innovations to the eager crowd at ShowStoppers, the signature product showcase for press held on the eve of IFA. A team of IFA International journalists tested out some of the items on show. STELLÉ AUDIO Stellé Audio Couture with a range of speakers that look as good as they sound. NEST LABS Nest Labs is bringing the conscious home to life through products like the Nest Learning Thermostat. META WATCH Meta Watch’s META M1 line is a collection of premium timepieces with modern smartphone notifications. WOWWEE DJI’s Phantom 2 Vision--shoot fully stabilised video right out of the box. WowWee’s MiP is a consumer robot that comes to life through motion, sound and LED eyes. Hall 7.2C Stand 101 Hall 15.1 Stand 231 FIND BOX XYZ PRINTING Plug-and-play 3D printer from XYZprinting Netherlands. GARMIN The people who brought you GPS now bring you wearables Findbox is for retailers to use: The customer places the object he brought in the findbox, and within seconds he receives the information on whether the store carries his or a similar product. Hall 25 Stand 150 Hall 6.2 Stand 115 Hall 15.1 Stand 231 8

News IFA + Summit For the first time at IFA this year – with more than just one plus This year, IFA is setting a new trend by debuting its own conference format. International pioneers, senior executives and entrepreneurs representing the mobility, health, big data, home, design, and new entertainment market sectors will come under a single banner “IFA+ Summit – Next Level of Thinking” for a two-day Congress that will run in parallel with the IFA Consumer Electronics show. The IFA+ Summit takes place in the CityCube at the Berlin Exhibition Grounds, parallel with IFA, on September 8 and 9 2014. Among the speakers, Joe Decuir is a “technical leader and contributor in connectivity technologies, especially for devices that are small but plentiful”. Today he works on short range: house scale, but for him, longer ranges – WLAN, WWAN, TV Whitespaces – are interesting too. In his presentation, he explains how the Bluetooth SIG has created a big market for Bluetooth Low Energy “Smart” devices, including home control, and Smart Ready platforms: mobile phones, tablets, PCs, TVs, etc. New opportunities, and problems, he says, will be created when the industry connects these devices to the Cloud. For his part, Emil Kendziorra, Managing Director and Founder, Medlanes GmbH will present a concept on how digital health is fundamentally changing the way healthcare works. “There’s tremendous potential to make the whole sector more affordable, more accessible and simply better”, says Kendziorra. "I’m absolutely thrilled to be part of the summit. I wholeheartedly believe in constructive discourse and I’m looking forward to good and meaningful discussion, especially with experts from the digital health and healthcare field.” Daniel Kraft meanwhile is a Stanford and Harvard trained physician-scientist, inventor, entrepreneur, and innovator, with over 20 years of experience in clinical practice, biomedical research and healthcare innovation. Kraft will be taking a long look at where technology can take the future of health and medicine, for consumers, patients and healthcare providers. Many technologies continue to move forward rapidly, with dramatic improvements in speed, performance, size and price. The convergence of technology has significant implications for the future of health and medicine, where we can now with mobile & wearable technologies capture the digital exhaust and data from our bodies, whether that be vital signs, habits or genomics to proteomics. “Layered with Artificial Intelligence, networks, feedback loops and engaging user interfaces, we have the opportunity to make healthcare more pro-active, preventative and continuous”, says Kraft. Jamie Ko, head of consumer appliances at Euromonitor International, will be discussing health trends within consumer appliances, given its heightened attention on the part of consumers in recent years. Appliances that are increasingly valued are those that promote and enhance quality of life and well-being, on top of their functional usage. Ko’s presentation will review appliances that appeal to consumers on this theme and how the global market has evolved. “The Digital Healthcare Hub: New Perspectives on Connected Health Management” is the title of Benjamin Sarda’s presentation. Sarda is Director of Product Marketing at Orange Healthcare. The talk will address how mobile health solutions for collecting patient data via communicating medical devices are opening new possibilities for remote monitoring and management of individuals suffering from chronic illnesses. The increasing ubiquity of smartphones is a huge enabler of this trend, and opens up opportunities for new B2C services in personal, connected healthcare. The IFA+ Summit will be one of the first events to be held in the new CityCube venue BITS AND ATOMS IN CITIES? An architect and engineer by training, Carlo Ratti practices in Italy and teaches at the Massachusetts Institute of Technology, where he directs the SENSEable City Lab. He will talk about the convergence of bits and atoms in cities. Today, as physical space is suffused with digital data, new opportunities open up to solve urban issues and improve daily life. “Ultimately, our work aims to focus less on technology and more on its impact on humans - the real agents of change,” says Ratti. The aim over the next few years is for the IFA+ Summit to become one of the world’s leading forums that will discuss trends and ideas for a digital future the latest topics of the day. Carlo Ratti confirms: “It seems to me that international fairs are increasingly becoming not only places to collect information on products but places of ‘knowledge exchange.’ That’s what our profession needs.” IFA International • Saturday 6 th & Sunday 7 th September 2014 9

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