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Week-end Edition - Day 2 & Day 3 - IFA International

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News ADVERTORIAL

News ADVERTORIAL Rovi’s DivX 10 Gives HEVC Power to the People IFA 2013 is the launch platform for Rovi’s nextgeneration consumer software app, DivX 10, which offers the free creation and playback and streaming of DivX video in the new HEVC/H.265 standard. The latest innovation in Rovi’s pioneering DivX software range, DivX 10 puts, for the first time, the power of HEVC — expected to deliver up to 50% better compression than H.264 —into consumers’ hands. Available as a free download for Windows and Mac computers, DivX 10 provides users with an easy and cost-effective solution for playing, creating and streaming popular video formats, including HEVC, for high-quality playback across multiple screens, from PCs to mobile devices. Hailing DivX 10 as a gamechanging set of apps, Kanaan Jemili, Rovi’s senior vice-president of product management, said as well as enabling consumers to deliver personal video more efficiently and in a higher quality the new software would help fuel HEVC support in CE devices. Jemili added: A first of its kind, DivX 10 is one element of a broader DivX HEVC ecosystem spanning software, hardware, content and services that will help companies realise new cost savings and improve the video entertainment experience for consumers. Hall 25 Stand 151 Rovi’s DivX 10 consumer software application Loewe Presents Vision of the Future Next-generation digital innovation combines with premium quality and design [ By Stuart Braun ] German premium CE manufacturer Loewe presents its high design, smart, future-proof home entertainment at IFA. Loewe is ready to seize new opportunities in the German and international TV market, for example, through innovations in its new Loewe Art range, dubbed ‘the new art of smart’. Entry-level smart TVs in a full spectrum of sizes, Loewe Art maintains the company’s renown for high-end performance and quality design, but with all the latest multiplatform interconnectivity – driven by Loewe’s Assist Media app for the iPad that gives viewers mobile access to all their favourite TV, music and online content. Major updates to the Loewe Loewe Connect ID TVs combine premium styling and smart substance Art range include four new full-HD LCD TVs with Edge- LED backlighting, with a range of versions from 32 to 60-inches. Loewe also ushered in the next chapter of its Loewe Connect ID TV line with new raspberry and havana colour options, and which utilises Loewe MediaNet, offering multiple smart TV apps and videoon-demand services. As ever, optimal stereo sound via inbuilt 40W speakers means users don’t have to worry about external sound components. The new Loewe Connect ID also includes an integrated DR+ hard disk recorder. Loewe also unveiled its firstever complete family of speaker docking stations – dubbed Loewe SoundPort ID – to the IFA faithful. Alongside its smaller siblings the Loewe SoundPort ID Compact and Loewe SoundPort ID Mini, the main port can be connected to numerous music sources and mobile devices from the usual iDevices, Android smartphones and tablets, to laptops, PCs, MP3 players and more. Another highlight during a diverse IFA launch was Loewe’s Speaker 2go, offering powerful mobile sound with two full-range speakers, a woofer and a specially folded bass reflex tube for a total 40W of music output. Users can simply connect their smartphone, tablet or MP3 player wirelessly to the portable Bluetooth speaker. Hall 6.2 Stand 201 www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2013 15

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