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Week-end Edition - Day 2 & Day 3 - IFA International

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News ShowStoppers@IFA The world’s press meets more than 60 innovators More than 800 journalists, broadcasters and analysts packed into the final event of the IFA Press Days, enjoying product introductions, sneak previews and demonstrations from more than 60 industry leaders, innovators and startups. ShowStoppers@IFA is the signature product showcase for press held on the eve of IFA, and this year was another diverse celebration of innovative technologies for work, home and play. The IFA International team of journalists tested out some of the products on show. ZAGG KEYS Backlit tablet keyboards on the go ZAGG has an established reputation for innovative technology and at ShowStoppers the company unveiled the latest additions to its range of backlit keyboards. Renowned for its portable iPad keyboard, Zagg has expanded its offerings for Samsung products, while introducing a new universal keyboard. The ZAGGkeys FOLIO is a folio with backlit keyboard designed specifically for the Samsung Galaxy Note 8.0; while the ZAGGkeys UNIVERSAL is a keyboard that works with almost any device featuring a stylish ergonomic curved design – the case also doubles as a stand. Meanwhile, ZAGGkeys COVER remains one of the most versatile Bluetooth keyboards on the market, featuring a unique hinge that enables users to position the screen at almost any viewing angle, and to rotate the iPad Mini for convenient reading or playing. Hall 15.1 Stand 231 SIMPLE AUDIO PORTABLE BLUETOOTH SPEAKER Share your music wherever you go Simple Audio is well-known for its software and hardware products that organise digital music together in one interface, while upscaling diverse music platforms into high definition sound. With Simple Audio products, users can enjoy their favourite music from streaming services, online radio stations, iTunes libraries and music folders via highest resolution audio decoding and highpowered amps that deliver best performance and playback from any digital music source. At IFA 2013, Simple Audio has expanded into mobile speakers, launching the Simple Audio Go Bluetooth speaker compatible with iOS and Android smartphones or tablets. Simple Audio interface users can now take their music anywhere with a highly compact device equipped with a bass-reinforcing driver and two stereo speakers to offer a surprisingly big sound. Hall 7.2C Stand 101 APPMACHINE Create your own free personalised app Dutch startup AppMachine demonstrated innovative software that creates high-quality apps for iOS and Android without the need for coding skills. With prefabricated building blocks, AppMachine users can build native apps for iPhone and Android in just a few hours, while a previewer allows users to see the app live on their smartphones during the building stage. Users only pay when they publish an app in the Apple App Store and Google Play Store. Already counting more than 38,000 users worldwide after launching in June 2013, AppMachine was showcased at ShowStoppers the day it expanded into Germany, Austria and Switzerland. AppMachine built an app for ShowStoppers, while star DJs like Ferry Corsten are also utilising the technology. IFA International • Saturday 7 th & Sunday 8 th September 2013 9

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