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Week-end Edition - Day 2 & Day 3 - IFA International

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Life in 3D Sony Streams

Life in 3D Sony Streams 3D For Free Sony Europe has launched 3D Experience, a freeof-charge, on-demand streaming service offering a range of promotional video clips and trial content in 3D — including highlights of Wimbledon 2011 — all in 3D. The service is available to owners of 3D-capable Sony Bravia LCD TVs w i t h o u t registration. It will initially launch in five countries: the UK, Germany, France, the US and Canada. 3D Experience will provide instant access to an extensive range of 3D clips and trial content from a variety of genres, including movies, music, sports, and documentaries, with some 30 titles available at launch. Content available via this service will include movie trailers from films including Green Hornet and Monster House in 3D, and 3D music video clips. Going forward, Sony plans to expand further the content line-up, and promote 3D Experience among content makers and distributers as a platform on which to showcase their 3D offerings. With 3D Experience, Sony will provide an environment where users can discover and enjoy a variety of 3D content to enrich further their 3D entertainment experience. Hall 4.2 Stand 101 Jobo takes a giant step into 3D imaging As befits the company that processed the images from the pioneering Apollo 11 moon mission for NASA, Germany's Jobo is leading the way with glasses-free 3D imaging. Jobo has developed the Multi-view Lenticular 3D Display range with 23-inch, 42-inch and 55-inch TV sets permitting 28 simultaneous views. Jobo has also d e v e l o p e d the 2-View J o b o 3 D frame with two 8-inch models. The P3D800 is designed for s t a t i o n a r y use with SD-slot and USB connection. For portable use, Jobo designed the P3D801 with built-in battery and internal memory. To keep it ultra-slim, this model is equipped with a micro-SD slot and micro USB. Hall X19 Stand 210 Toshiba goes large with 3D TV With the ZL2 series, making its international debut at IFA, Toshiba has unveiled what it claims is the first large-screen glasses-free 3D television. The 55ZL2 has a 55-inch screen. The glasses-free 3D works in much the same way as a glasses-based system, splitting the picture Big breakthrough: the Toshiba 55ZL2 into stereoscopic images — one destined for the left and one for the right eye. It uses proprietary algorithms to offer nine picture perspectives, giving a 3D-TV experience that can, according to the manufacturer, be enjoyed by a large group of viewers: several people watching TV from different places around the room all receive the full 3D effect. A button on the remote activates a built-in camera, which uses facerecognition technology to establish where they are and adjust the picture processing accordingly. In addition, the 55ZL2 displays 2D-images at an image resolution equivalent to four times full-HD — equivalent to an eightmegapixel photograph. And the company’s Resolution+ technology interpolates information into the image to display Blu-ray, DVD and HD pictures in Quad HD. Toshiba said it expects to ship the flagship 55ZL2, which contains its latest Toshiba Places Smart TV software, before Christmas. Hall 21 Stand 101 28

Life in 3D LG Integrates The 3D Experience In its press event on Thursday, LG Electronics H o m e E n t e r t a i n m e n t Company demonstrated how it is weaving together the world of 3D in an electronic tapestry — and the result is an impressive fabric that will impress IFA buyers. Today, the world of 3D exists in separate threads of technology: 3D TV, 3D gaming, 3D home theatre, 3D smartphones, 3D Bluray, 3D projectors. LG pulls together all the loose ends of the 3D world at IFA under its ‘Cinema 3D World’ banner. Its intent is clear: to apply its own 3D technology across a range of product — a feat of integration that hands the consumer a complete outfit in 3D. Enter at one end of LG’s stand and you find the giant Cinema 3D theatre, immersing visitors in the 3D experience. The stand is carefully zoned to include each category of 3D product, including the DO IT ALL IN 3D solutions centre, where LG shows how to integrate it all. If you think 3D is only for seeing, have a listen to LG’s 3D audio range, the HX906TX, an all-new CINEMA 3D Sound HTS with a 9.1 speaker system. To tie up their message, LG hands visitors their FPR glasses. If you visit each of the themed LG product areas to look at the 3D, you need only a single pair of 3D glasses, which weigh in under 16 gram or under half of the SG-type glasses. Like LG itself, the 3D glasses offer a unifying vision. Hall 11.2 Stand 101 Life’s Good in 3D LG Electronics sets its sights on glasses-free technology LG Electronics comes to IFA with a glasses-free monitor utilising eyetracking technology that delivers an optimal 3D image from a range of angles. The 20-inch D2000 — known as the DX2000 in Korea — is capable of reproducing games, movies and images in hyper-realistic 3D. “With a full line-up of 3DTVs, laptops, projectors and smartphones, LG Electronics is pushing the boundaries of what’s possible in all things 3D,” says Si-hwan Park, Vice President of the Monitor Division at LG’s Home Entertainment Company. “LG’s position has always been that 3D must function without glasses. And the D2000 is a look at what the future has in store.” The D2000’s 3D effect comes courtesy of glassesfree parallax-barrier 3D technology, and the application of what LG claims is the world’s first eye-tracking feature. Existing glasses-free 3D technologies generally require viewers to stay within tightly restricted angles and distances to see the 3D images. However, the D2000 delivers a much more comfortable viewing experience. Eye-tracking works via a special camera sensor attached to the monitor, which detects changes in the user’s eye position in real-time. Armed with this information, the monitor then calculates the angle and position of the viewer, and adjusts the displayed image for the optimal 3D effect. The D2000, which also has a 2D-to-3D conversion feature, is available in Korea this month. It will be introduced in other markets around the world in the latter part of 2011. LG is also entering the handheld gaming market with the launch of the LG Optimus 3D in Korea and the introduction of 17 stereoscopic 3D (S-3D) games from Gameloft. “The era of the dedicated handheld gaming platform is over,” says Dr Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Today’s smartphones have the horsepower to compete with the best portable gaming devices — and the LG Optimus 3D is our proof.” Si-Hwan Vice President of the Monitor Division at LG’s Home Entertainment Company IFA International • Saturday 3 rd & Sunday 4 th September 2011 29

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