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Week-end Edition - Day 2 & Day 3 - IFA International

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IFA 2007 TRADE VISITORS’ TOUR This year these popular tours are available for four different sections of the fair. Audio Entertainment Home Entertainment Technology & Components Connectivity The main attractions will be Web 2.0, digital photography and music in the new My Media section, best sound and best image for an optimum home cinema experience, communicating with providers of phone services, satellite navigation, cable and aerial broadcasting, the international halls and the IFA Science and Technology Forum. Dates: 31 st August to 5 th September Time: daily at 11 a.m. and 1.30 p.m., on 5 th September at 11 a.m. Place: tours start at the International Trade Visitor Reception in Hall 1.1 and will take an hour Commentary will be in English or German, depending on the nationalities of those participating. Date: 31.08.07 / 01.09.07 / 02.09.07 Time Exhibitor Hall 11.00 – 11.15 Kenwood Electronics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 13.30 – 13.45 Yamaha Elektronik 1.2/106 13.50 – 14.05 Sony Deutschland 7.2/101 14.10 – 14.30 Maxfield 14.1/101 Date: 03.09.07 / 04.09.07 11.00 – 11.15 Kenwood Electronics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 13.30 – 13.45 Yamaha Elektronik 1.2/106 13.50 – 14:05 TrekStore 16/101 14.10 – 14.30 Maxfield 14.1/101 Date: 05.09.07 11.00 – 11.15 Kenwood Electroics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 Date: 31.08.07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Christian Schwaiger 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 01.09.07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 31.08.07 / 01.09.07 / 02.09.07 / 03.09.07 / 04.09.07 Time Exhibitor Hall 11.00 – 11.15 Humax Digital 26/219 11.20 – 11.35 Epson 21/103 11.40 – 12.00 Samsung 20/101 13.30 – 13.45 Panasonic 5.2/101 13.50 – 14.05 Grundig 23/101 14.10 – 14.30 Fujitsu-Siemens 13/101 Date: 05.09.07 Time Exhibitor Hall 11.00 – 11.15 Humax Digital 26/219 11.20 – 11.35 Epson 21/103 11.40 – 12.00 Samsung 20/101 No registration is required. If you have any further queries, please feel free to contact: Axel Weber Project Manager IFA Organisation, Trade Visitors Service Information & Communication Messe Berlin GmbH Messedamm 22 / 14055 Berlin Germany phone: +49 (30) 3038-2407 fax: +49 (30) 3038-2059 a.weber@messe-berlin.de Date: 02.09.07 Time Exhibitor Hall 11.00 – 11.15 Technotrend 1.1/200 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 03.09.07 / 04/09/07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20– 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Christian Schwaiger 26a/221 13.30 – 13.45 Humax Digital 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 05/09/07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 Date: 31.08.07 / 02.09.07 / 04.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11 13.30 – 13.45 Hongkong Sunshine 3.1/400 13.50 – 14.05 Fraunhofer 5.3/1 14.10 – 14.30 WiMAC & porTiVity 5.3/4 Date: 01.09.07 / 03.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11 13.30 – 13.45 Hongkong Sunshine 3.1/400 13.50 – 14.05 DRM Digital Radio 5.3/14 14.10 – 14.30 T-labs (Deutsche Telekom) 5.3/16 Date: 05.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11

GOING OUT Where to go Berlin is one of Europe’s greatest capital cities offering visitors a multitude of different lifestyles, architecture and cultural possibilities. There is something for everyone here, from the most down to earth up to the ultra sophisticated. inBerlin Experience Berlin with the partners of the IFA 2007 Attractive terms available in art, culture and entertainment for visitors to Berlin Visitors to the IFA 2007 can benefit in many other ways this year: not only can they experience the dynamic technical innovations in consumer electronics, with more than 10,000 new products on show, and an extensive programme of shows and entertainment, but the city of Berlin also has many outstanding attractions. Attractive terms are available in art, culture and entertainment in Berlin for visitors to the IFA, but an IFA voucher is needed in order to take advantage of them. These will be distributed for the duration of the fair (31 August to 5 September) from all information counters on the Berlin Exhibition Grounds. Art and culture at special low prices The Metropolitan Museum of Art has brought its exhibition “Die schönsten Franzosen kommen aus New York” (France’s Best comes from New York) to the Neue Nationalgalerie Berlin and from 31 August to 30 September is offering a special half-price admission to visitors to the IFA. The Neue Nationalgalerie, the famous "temple of light and glass" designed by Mies van der Rohe, houses the collection of 20th century European painting and sculpture. Ranging from early modern art to work from the 1960s, the collection includes paintings by Munch, Kirchner, Picasso, Klee, Feininger, Dix, Kokoschka, and many others. The collection features a number of unique highlights of modern 20th century art. Particularly well represented are Cubism, Expressionism, the Bauhaus and Surrealism. The many facets of the development of Cubism can be traced in works by Pablo Picasso, Juan Gris, and Fernand Leger. The Picasso collection in the Museum Berggruen, located opposite Charlottenburg Palace, greatly complements this aspect of the New National Gallery's collection. One of the most impressive parts of the permanent collection is the art of Expressionism. The Gallery owns a number of important works by the artist group "Die Brücke", including paintings and sculptures by the Expressionists Ernst Ludwig Kirchner, Karl Schmidt-Rottluff and Erich Heckel. A particular highlight is Kirchner’s "Potsdamer Platz", a scene of Berlin nightlife painted in 1914, shortly after the beginning of the First World War. It puts today’s Potsdamer Platz, just a few steps away from the gallery, in a fascinating context with its historic location. Among the collection’s major works are also The Blackberry B-List One of Germany’s favorite actors reveals some of his most loved places in Berlin Actor Oliver Korritke, born in 1968, started acting at the tender age of 4 years-old in Die Pulvermanner and graduated to Sesame Street a year later. Since then he has acted in numerous films and TV series as well as presenting his own series in 2006. His personal Blacklist starts with the Panoramabar, a bar/club that also runs its own label from premises on Am Wriezener Bahnhof in Friedrichshain. “I buy my shoes at Solebox on Nurnberger Strasse and my favorite bar is the Altmark-Eck on Altmarkstrasse. When I feel the need to get a haircut and something to eat, or even a new tattoo I go to White Trash which has a great mix of people and styles. My favorite cinema is Moviemento on Kottbusser Damm 22 and TOYBOXX on Nurnberger Strasse is where I get the latest toys. For skatewear I go to Titus on Spandauer Strasse and the best currwurst is to be found at Imbiss am Lauenburger Platz on the Lauenburger Strasse and my pearl of wisdom, the thing that I could not live without is the food at Wirtshaus an der Rehwiese on the Matterhorn Strasse. It’s really delicious.” IFA International • Saturday, 1 st September 2007 29

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