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Week-end Edition - Day 2 & Day 3 - IFA International

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NEWS Web 2.0 Defined

NEWS Web 2.0 Defined IFA Sets Standard For SuperSpeedy Internet While everyone has been talking about the importance of Web 2.0, no one until now could quite define it. This year, the IFA again sets the standards and assumes a leading role in this dynamic sector. The IFA will be familiarising consumer electronics exhibitors and IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée - 13298 Marseille • France • Tel: + 33 4 42 77 46 00 • Fax: + 33 4 42 77 46 01 • SARL capitalised at €128,250 - VAT FR 95413604471 • RCS Marseille 413 604 471 • E-mail : • During IFA : Press Center – Hall 6.3 / 105 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 • E-mail : • Publisher: Gérard Lefebvre ( • Publishing Director: Jean-Guy Bienfait ( • Project Manager: Bettina Spegele ( • Editor-in-Chief: Richard Barnes • Editorial team: Paul Andrews, Mark Dezzani, Gregoire Fleurot, Gary Smith • Photos & videos: Sacha Le Coroller • Design & Page Setting: Hélène Beunat, Valentina Russo To contact them : first name.last • Printing: Möller Druck und Verlag GmbH (Berlin, Germany) • With the participation of: Katharina Mendel, Jean-François Pieri, Raphaël Pinot © CLEVERDIS 2007 - Registration of Copyright August 2007 - ISSN pending Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in the encyclopaedia imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. media users with the subject of Web 2.0. This year’s special show, THE BLOGHOUSE in Hall 26b, takes as its slogan “myTV – broadcast yourself”. It is presenting the exciting world of the largest of all participatory media, Web 2.0. This extensive trail is both an entertaining introduction for anyone who is not already aware that Web 2.0 will make the internet more colourful and easier to use, as well as being a fascinating and trendsetting platform for professionals and the leading players in this field. This is the meeting place for beginners and the people who make things happen, start-ups and developers, publishers and bloggers, podcasters and other Web 2.0 users. The presentation takes the form of a “Blog” house with a number of rooms and places to relax, and it provides an invitation to a stimulating encounter with the new web world. The Web 2.0 instructional trail will provide both information and entertainment for newcomers and professionals alike. This is where visitors can obtain an introduction to the subject of Web 2.0 and all the possibilities that it offers. At the same time this platform offers insights into future possibilities in these web worlds. The numerous surf stations are also an ideal way of adopting a new approach to the internet. Visitors can find advice about some interesting websites which utilise the entire range of Web 2.0, on the postcards displayed here. The Aiptek “Browser of Fame” Visitors to the IFA can put themselves in the picture here. Anyone putting themselves on “Flickr” or “YouTube” can find themselves on the Aiptek “Browser of Fame”. And if they do not dare to do this they can obtain their inspiration from an Aiptek reporter in the broadcast of “Interessanter geht’s nicht” (It doesn’t get more interesting than this). He will be interacting with visitors to present them live in unusual situations. The “Blog Machine – Every Blog you gave!” will enable visitors to present their own personal “Blog confessions” as part of the community on the large video screen in Hall 26. Anyone can leave their message here, whether it is a marriage proposal, a declaration of love or simply greetings from the IFA. At “Skype de Paris”, the global artists’ village, it will be possible, via Skype, to have a portrait drawn by an artist who is actually in Montmartre in Paris. Video projections enable the subject to observe the creative process, and the result is then received by e- mail, printed on an A3 paper. “The BlogHouse Academy” will also feature forums, interviews and discussions. At the BenQ Live Gaming FIFA 2007 Contest visitors will be challenged by a professional player from “Mousesports” and, given enough luck and skill, can win a BenQ video beamer. Hall 26b Alcatel-Lucent broadcasts IFA International TV using both DVB-H and DVB-SH During IFA 2007, Alcatel-Lucent is broadcasting IFA International TV, a dedicated mobile TV channel for the show produced by the journalists of IFA INTERNATIONAL. The programme will feature interviews of consumer electronics business leaders attending IFA, which runs from August 31 st through September 5 th in Berlin. For the first time at IFA, this demonstration will encompass the DVB-H and DVB-SH technologies in parallel, two international standards for broadcast mobile TV. Cleverdis, a leading corporate publisher and the editor of the IFA International magazine, will produce the content for IFA International TV. IFA visitors will be able to view IFA International TV as well as other broadcast mobile TV channels during “walking demonstrations” using DVB-H and DVB-SH in Hall 26. Presentations on the respective advantages of the DVB-H and DVB-SH technologies will be held at the Alcatel-Lucent booth at the Technology & Science Forum. With its unique combination of a specialist exhibition and a forum for discussion about innovative media technology, the IFA’s Technology & Science Forum is the natural place to present Alcatel-Lucent’s mobile TV capabilities. “At Alcatel-Lucent, we believe that the technology is now available to enable the successful ramp up of attractive mobile TV services for the mass market,” said Olivier Coste, Chairman of Alcatel-Lucent’s mobile broadcast activities. “We consider our broadcasting of IFA International TV based on our advanced DVB-H and DVB-SH solutions as a great opportunity to demonstrate how high-quality programs can benefit from a good mix of broadcast mobile TV technologies to reach the largest possible audience in mobility situations.” Hall 26b Hall 5.3 Stand 11 IFA International • Saturday, 1 st September 2007 5

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