1 year ago

WEEKEND Edition - IFA International 2017

  • Text
  • Appliances
  • Global
  • Products
  • Berlin
  • Markets
  • Consumers
  • Philips
  • September
  • Consumer
  • Innovation


BATHROOM LIFESTYLE Healthy Living Personal care and wellness products are a major growth sector @ IFA 2017 29% In France, sales of app-controlled bathroom scales, grew by 29% in the six months to June 2017 161% Sales of electrical toothbrushes were up 161% in China in the first half of 2017 Health and wellbeing continue to be popular topics with consumers around the world, with connectivity driving a wide range of products that includes electric toothbrushes and bathroom scales. While the kitchen may be leading the way with connected appliances, the bathroom too is holding its own, with electric toothbrushes and bathroom scales now able to be controlled via smartphones or tablets. For the six months to June 2017, demand grew for connected bathroom scales, especially in France, where app-connected devices already make up about a quarter of the market revenue and have achieved double-digit rates of growth (up 29%). Smart bathroom scales do the weight-tracking work for you, no typing or pen and paper required. This new breed of smart scales can now track all manner of statistics, from BMI and body fat to heart rate, plot your progress on your smartphone, and even link with your fitness band for true 360° health monitoring. Another trend is the growing health awareness of consumers. This is reflected not only in dietary behaviour, but also in the increasing demand for personal care products. In Western Europe, light therapy devices and skin care devices are much in demand among consumers; and in China, sales of electrical toothbrushes were up 161%. The hair care market is on the ascendency too, driven by innovative products. Analysts predict the global hair dryer market, for example, will grow steadily at a compound annual growth rate (CAGR) of around 5% through 2021. Breakthrough innovations are mostly concentrated on product features, technology, efficiency, and specifications. Advancement in technology and design are expected to propel growth for the global hair dryer market during the forecast period. 46

BATHROOM LIFESTYLE BEAUTY & GROOMING PRODUCT SPOTLIGHT KEY SELLING POINTS 1 All-in-one product - Trim, Shave, Style 2 Cuts any length of hair 3 Never need to replace the blades ADVERTORIAL NEVER REPLACE THE BLADES AGAIN With the new Durablade from Remington, the user can trim, shave and style any length of facial hair and will never need to replace the blades. The dual-sided blades are everlasting, saving time and money, plus the Durablade cuts at or above skin level, avoiding nicks and cuts, giving the user a sensitive and comfortable shave. 1, 2, 4 or 6 mm stubble combs achieve a variety of lengths, and beard lines can be styled with perfect precision using just the blade, shaving both with and against the grain effortlessly, for up to 60-minutes usage time. This all-in-one product cuts any length of hair, meaning you can groom from full beard to clean shaven in one swift step. Removing the preparation stage of a beard trimmer; the Durablade saves time and hassle as you can use directly onto a long beard to achieve a clean shave. » HALL 3.1 / Stand 104 ADVERTORIAL FACIAL HAIR? GET THE TOTAL KIT… With a staggering percentage of 65% of men* now sporting some sort of facial hair, Wahl offers 2 new trimmer sets that keep these beards, mustaches and goatees in perfect shape! The 9888 Multi-Purpose and Total-Beard Grooming kits both feature a sporty, rugged look and feel. The ergonomic design of these US-made trimmers guarantee a no-slip grip, allowing for longer and more comfortable use. Lithium-Ion-Powered, the battery is fully charged and ready for 3 hours of use in only 1 hour. The 9888 Total Beard Grooming Kit has all the tools and attachments needed for a stubble or full beard. The 9888 Multi-Purpose Grooming Kit takes trimming one step further: this trimmer also features a precision trimmer head for detailing, a dual foil shaver for a super smooth finish, and a T-blade to cover larger surfaces for body grooming. * Online Grooming Questionnaire - 300 German respondents » HALL 7.1c / Stand 107 KEY SELLING POINTS 1 Microchip recognition technology promises intuitive brushing 2 Smart sensor technology tracks daily brushing technique 3 New high-performance brush heads KEY SELLING POINTS 1 Ergonomic, no-slip grip 2 3 hours of runtime 3 Wide variety of attachments PHILIPS CONNECTED SMILE Philips is presenting the flagship Sonicare DiamondClean Smart connected toothbrush at IFA 2017. The new connected toothbrush includes new high-performance brush heads with microchip recognition technology, personalised coaching and guidance from smart sensor technology, and an intuitive adaptive brushing experience. As a complete oral care solution, this latest electric toothbrush in the Sonicare range covers all oral care needs from plaque removal, gum health, and tongue care to tooth whitening. » Hall 22 / STAND 101 IFA International • Saturday 2 nd & Sunday 3 rd September 2017 47

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