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WEEKEND Edition - IFA International 2017

  • Text
  • Appliances
  • Global
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  • Berlin
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  • Philips
  • September
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BATHROOM LIFESTYLE BEAUTY & GROOMING PRODUCT SPOTLIGHT LONG-LASTING HAIR REMOVAL FROM BEURER Beurer claims that its IPL Velvet Skin Pro hair-removal device can treat the entire body in 21 minutes and enables up to 50% hair reduction after 3-to-4 treatments. Applying clinically tested technology for maximum safety, it has an extra attachment for both the face and bikini line. The IPL Velvet Skin Pro operates at six different intesity levels and features an automatic power step suggestion that recommends which of the six stages is to be used. The light area is 4.5 cm sq, it offers up to 300,000 light pulses and the device offers maximum safety with a 2-in-1 skin-type and skin-contact sensor. The epilator also features skin tone detection, which automatically sets the correct energy level; and state-of-the-art IPL light technology, which is used by dermatologists for professional hair removal. » HALL 4.1 / Stand 212 KEY SELLING POINTS 1 Built-in rechargeable batteries allow maximum freedom of movement during use. 2 Long Lasting - Deactivates the hair roots deep beneath the skin and in doing so decreases the chance of the hair growing back. 3 Integrated UV filter to protect the skin. THE EPILADY ESTHETIC FOR FINE FACIAL HAIR Back by popular demand, the Epilady Esthetic is specifically designed for use on fine facial hair. With Epilady Esthetic the company has returned to its popular coilepilation system, which has made it the company’s best-selling product in recent years. Epilady brought the first epilator to the market in 1986, and revolutionised hair removal by offering a cost effective, mess-free alternative to shaving and waxing for women around the world. Epilady has expanded beyond its original coil-style epilators over the years, updating hair-removal technology as it introduces new products to its over 30 million users worldwide. » HALL 8.1 / Stand 204 KEY SELLING POINTS 1 Battery operated, compact, quiet, easy-to-use and efficient 2 Lightweight, easy to operate and clean. 3 Small epilating head ensures precise control, making it safe and delicate on the skin. 48

Region SPOTLIGHT ON GERMAN SPEAKING COUNTRIES Rising Household Spending on Made in Germany Products Maintains Economic Bull Run After Germany recorded 0.8% year-on-year economic growth in the second quarter of 2017, leading analysts came out in praise of a national economy that has thrived in trying times. "Germany's economic success story goes on and on and on," ING Bank analyst Carsten Brzeski told Reuters in August. While imports were slightly up, a spike in domestic demand for local products means that Europe’s largest economy continues a bull run that shows little sign of abating. By comparison, the British economy grew by 0.3% in April-June. With an annual growth rate of 2.1% and the lowest unemployment rate for 26 years (3.9%), no wonder leading local German manufacturers like BSH have seen significant increases in both turnover and staffing levels in recent years. BSH Hausgeräte GmbH, the conglomerate that manufactures both Bosch and Siemens home appliances, achieved a new GERMANY'S ECONOMIC SUCCESS STORY GOES ON AND ON AND ON … revenue record of €13.1bn in 2016. While the market for home appliances grew by only 0.5% worldwide, BSH was able to achieve growth of 3.5% (7.1% adjusted for currency effects). The home appliance manufacturer thus not only reaffirmed its position as the market leader in Europe, but also underscored its position as the world's number two appliance maker. Meanwhile, Miele, the premium domestic appliance brand achieved a turnover of €3.71bn in the 2015/16 financial year, a €224m, or 6.4%, increase on the previous year. “Miele has once again attained its strategic goal of growing steadily and sustainably, notwithstanding economic cycles,” said Miele in its annual business report. Mirroring the continued growth and resilience of the German economy, Miele and BSH are not the only success stories, as all other major players in the local household appliance sector are also enjoying excellent results. With Germany continuing to transcend the economic stagnation effecting most of the EU - its GDP grew at its highest rate in five years (1.9%) in 2016 - local household appliance and consumer electronic sectors are set maintain upward momentum in 2017 and beyond. Liebherr Promotes Importance of Design Premium German appliance brand Liebherr says that megatrends, which we encounter every day, influence our behaviour. Günther Sproll, Marketing Manager, International at Liebherr Appliances, says that the megatrend of individualisation is also highly significant and shapes our modern lifestyles. We are asked Mr Sproll which megatrends Liebherr factors into its product development… Günther Sproll Liebherr's Marketing Manager With MyStyle, we offer the unique opportunity to customdesign a refrigerator. Those who would like to design a refrigerator using their own ideas can now become a refrigerator designer themselves. With MyStyle from Liebherr, a refrigerator can be custom-designed according to individual wishes and for every occasion - whether it's a hobby, as a gift or as a design highlight in the home. How important is design? Cooking and enjoying food is becoming an increasingly important family or social event. In many households the kitchen is therefore not just a working space, but rather the focal point of the home. Please tell us about this year’s Liebherr StickerArt. A design highlight from the CoolVision line is the new StickerArt model – because art has never been cooler! With the exclusive and limitededition StickerArt refrigerator, the fashionable patch look is now available in the home for refrigerators. The design is permanently coated on the doors during a high-quality dye sublimation printing process. This makes the motif and the colours especially brilliant, easy to clean and it remains durably attractive. Hall 2.1 / Stand 201 IFA International • Saturday 2 nd & Sunday 3 rd September 2017 49

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