ADVERTORIAL STAND OF THE
ADVERTORIAL STAND OF THE DAY BOSCH HALL 3.1 / STAND 101 Smart Innovations for more quality of life – today and tomorrow 1 2 3 4 MICHAEL BOHN Vice-president, marketing and communications Bosch “This year’s Bosch IFA stand demonstrates our consumer-centric thinking. It immerses the visitor in five different living spheres – each focusing on one important aspect of our consumers’ needs and desires. From healthy living to smart connectivity, from individualisation to the wish for a relaxed way to attain perfect cooking as well as cleaning results. The five living spheres each integrate the pertinent small and major appliances into one coherent story, and all are connected by one common thread: they all show how Bosch appliances empower the consumer to attain perfect results in a surprisingly simple way.” 1 A TRULY CONSUMER CENTRIC EXPERIENCE The stunning entrance into a truly experiential stand. The revolutionary Bosch exhibition concept lets the visitor navigate not according to the usual internal logic of product categories, but instead by the issues that are most important to the company’s customers. It purposely looks at the world from a consumer’s perspective and brings together in one experience all the products and features that enable one to live a healthier life. In another area, the visitor learns how to attain perfect cooking results in an amazingly relaxed and simple way. 2 SMART TODAY, SMART TOMORROW Bosch’s “Simply Smart World” is a sneak preview into the connected world of tomorrow. What’s best about it is that anyone can join this world today. One of this year’s most interesting novelties is Roxxter, the new smart vaccum cleaner that is voice-controlled. What’s more, it’s the only robotic vacuum cleaner on the market that intelligently navigates through homes. Just like the extensive portfolio of large connected home appliances by Bosch, Roxxter is controlled via the Home Connect app. 3 DAILY CHORES MADE EASY You thought household chores must be tiresome? Bosch’s Simply Clean World will turn your world upside down. With i-DOS, the automatic dosing system for washing machines, consumers do not need to waste their time thinking about the perfect amount of detergent anymore. Unlimited, Bosch’s cordless vacuum cleaner effortlessly offers a 360° cleaning of homes. And with the new PerfectDry dishwashers, even plastic dishes are dried perfectly, making dishcloths dispensable. 4 THE FIRST FRIDGE THAT CHANGES COLOR Bosch's Vario Style fridge freezers are the world's first fridges to adapt to your life. Take your pick of 19 differently coloured fronts – and if your life and taste change, simply clip on a new highquality colour front, and restyle your kitchen in a heartbeat. It’s that simple. Try for yourself in the ‘Simply Your Style’ living sphere – and express yourself. 52
© Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE Berlin: 365/24 City Day and night, 365 days of the day, Berlin has a relentless energy. Christian Taenzler, spokesman for visitBerlin, the city’s travel marketing agency, explains how there is something always going on in the German capital. We asked him what makes Berlin a “365/24” city… Christian Taenzler VisitBerlin spokesman Berlin offers roof terraces and beach bars in summer, Christmas markets and shopping in winter, and sightseeing and museums in between. At any time of the day, every day of the year, there are events, concerts, exhibitions and theatre performances, entertainment and culture. This is why our Berlin 365/24 initiative is so exciting, with a programme 24 hours a day, 365 days a year. Whenever you come to Berlin, something is always happening. What are some of your hot tips for late summer days in Berlin? Life happens outside in Berlin in the summer. On the roof terraces, you can enjoy the Berlin summer evening with a great view over the city; in the many beach bars, you can experience the typical Berlin mix of city and holiday life with sand under your feet and a panorama over the Spree river. And, of course, the city offers a variety of open-air concerts and stages during in summer. WHENEVER YOU COME TO BERLIN, SOMETHING IS ALWAYS HAPPENING What is your favourite neighborhood, or Kiez, in Berlin and why? I like Kreuzberg-Friedrichshain because of its multicultural charm; Köpenick and Spandau because of the inspired location by the water; while the city centre around Museum Island is, for me as a culture lover, always on the agenda. Do you have a message for IFA attendees who are visiting Berlin for the first time? In addition to the well-known sights, it’s worth exploring lesser known sides of the city. Every city district, called a Kiez in Berlin, has its very own history, from the grand middle class streets of Charlottenburg in the west to the typical socialist GDR architecture in Marzahn in the east. By the way, with the "Going Local" app, visitBerlin offers more than 700 insider tips for discovering the different neighbourhoods. For more information, see visitBerlin’s site: www.365-24.berlin www.ifa-international.org IFA International • Saturday 2 nd & Sunday 3 rd September 2017 53
