-09- THE GENESIS | HOW DO YOU GO ABOUT DEFINING A VISION FOR THE FUTURE OF MOBILITY? WHAT’S IT LIKE TO START WITH JUST A FEW TECHNICAL PARAMETERS AND THEN, AS A TEAM, REIMAGINE THE CAR AS A LIFESTYLE SPACE? THREE OF THE PIONEERS BEHIND ARIYA’S ICONIC DESIGN EXPLAIN THE CREATIVE PROCESS THAT TOOK NISSAN’S NEW ELECTRIC COUPÉ CROSSOVER FROM SKETCH TO REALITY. | H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.