VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName Cereal Games CompanySummary CerealGamesisatechnologydevelopmentcompanybasedintheAzores. Ourmaingoalandcoreactivityisthedevelopmentofseriousgames,withspecial emphasisoneducationalgames,advergamesandhealthgames.Wealsostudy, investigateanddevelopgamificationscenarios. CerealGamesisaresearch-basedgamedeveloper.Wehavepublished dissertations,posters,andcommunicationsaboutDigitalGame-BasedLearning, HealthGamesandExergames. WithstrategicpartnershipswiththeUniversityoftheAzoresandvariousIT companies,weaimtopresentscientificallyprovensolutionstoprovideourusers reallearningoportunitiesandentertainmentsimultaneously. Contact Name:LázaroRaposo Email:info@cerealgames.net Website:www.cerealgames.net SizeofCompany EmployeesorFTEequivalent:5-10 CaseStudy N/A TypeofCompany GamesDevelopmentandGamification CustomerTypesand/ornames B2C(Steam,NintendoeShop,PSN,XboxLive);B2B(municipalities,museums, ScienceCenters) WhyareyouinPortugal? CerealGameswasfoundedbyAzoreansandisheadquarteredintheAzoreswhereit operates.Sincebeingatechnology-basedcompany,theimpactofgeographical distanceisreduced. Asaperipheralregion,theAzoreshaveagoodincentiveandsupportsystemfor technologyindustry,whichmakesitattractiveforcompaniesofthisnatureto headquarterhere. Inaddition,tourismintheregionhasbeengrowingexponentially(withduedropsdue totheglobalpandemicsituation),andAugmentedRealityandVirtualRealityprojects haveawideapplicationatvariouslevelsintourism. Ourdecisiontostayhereisalsorelatedtoourmissionofaddingvalueand contributingtothegrowthoftheregion,creatingjobs,exportingservicesandactively contributingtoacademictrainingthroughourrelationshipwiththeUniversityofthe Azores.Itisourbeliefthatforaregion/countrytothrive,itisnecessarythatprojects withdisruptivevalue,andmorecapableandtrainedhumancapitalremain. Whatdoyouneed/hopefor/fromthePortugalEcosystem? ThemostimportantthingaboutthefactthatthereisaPortugueseecosystemfor AugmentedRealityandVirtualReality,isthatitmakesitpossibletobecomeawareof theexistingplayers,andwhodoeswhat.Itisaperfectshowcasethatwillenhancethe bestthatisbeingdoneinPortugal. Wehopethatwiththis,itwillbeeasiertoidentifypossiblepartnershipsandeasierto becomevisibletootheraswell. CerealGamesisopentojoinforcesforresearchanddevelopmentprojects. SomethingthatweusuallydowithUniversityoftheAzores,andcanbeopentoothers partners.CerealGamesisalsoavailabletoprovideservicesorsubcontract,according tothenatureoftheprojects,inordertocomplementknowledgeandideas.Aswe haveaveryspecificknow-howaboutgamificationandseriousgames,thatweapplyto ourAugmentedRealityprojects,webelievewecanaddvalueandnewideastothe projects.Thissaid,wehopethataPortugueseEcosystemcouldbeperfecthubtoget everyoneintouch. 14
VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 15 Whatdoyouneed/hopefor/fromthePortugalEcosystem? ThelaunchofOnHistorywasonSeptember,the8th,2020throughtheYouTube channelfromVirtualRealityandAugmentRealityAssociationPortugalwithinthe scopeofitsapplicationtotheEntrepreneurshipIncentivesProgramNorthern RegionalOperationalProgram-""DevelopingtheTerritorythroughHistory"". So,weneeddeveloptheApplicationwithpartnership,learningfromthe“ARandVR ecosystem”withthemostexperiencedtechnologicaldevelopers–wearecontents producers(notprogrammers…) Webelievethe(humble)experienceandknowledgeexchangeswillbebeneficialfor all–fromthepartners,tothecompetitors,totheclientandtothefinalconsumers! So,wehaveagoodculturalandhistoricalbackground(andsensibility)whocanbe sharedinthesensetoimprove(all)themarketofferandincreasethedemand. Weareheretolearning+evolution+growingupandwehopebeagoodpartnerand beapositivereferenceonthatworkareaforthepeopleenjoytheexperiences discoveringtheplacesandknowHistory. CustomerTypesand/ornames B2BandB2C TypeofCompany Culturalandhistoricalevents,AugmentedRealityApp EmployeesorFTEequivalent:1-5 SizeofCompany WhyareyouinPortugal? CultunaturaLda,isaculturalcompanybasedinBoticas,attheTerritoryofAlto- Tâmega,sowehaveborninPortugal.Portugalwasagoodstaringcoutryfor OnHistory-theMobilewithAugmentedRealityandVirtualRealityexperiences, available365daysperyear,24hoursperday,whetherinsideofyourhome,atyour workplaceorattheoutsideofanhistoricalmonumentthatyoumaybevisiting! Thisprojectaimstocombinehistory+tradition+culture,withtechnological innovation,inordertocreateauniqueproductoftouristicandculturalanimation basedonthespecificitiesoftheTerritoriescoveredbythedifferentThematicRoutes. Frommuseumstomonuments,placesanddifferentproducts,bothpublicand private,allofthosecanbecome“agents”andbenefitfromthisnewtouristic,cultural andeducationaltoolwithgreatdynamicsbutalwayssafeandaccessibletoeveryone! ThelaunchofOnHistorywasonSeptember,the8th,2020throughtheYoutube channelfromVirtualRealityandAugmentRealityAssociationPortugal(youcansee thevideobelow). Since1991wehavethereenactmentpersonalexperienceofsomeofourmembers. Cultunaturaworks,since2006,inseveralhistoricalculturalevents,aboutdifferent humankindperiods,inPortugalandforeigncountry´s.In2020wepassedfromthe LegendtotheutilitywiththeOnHistoryAugemntentRealityApplication ImmersivetechnologiesintheTerritories! CompanySummary CompanyName Contact Name:AlexandreCabritaPereira Email:info@cultunatura.com Website:www.onhistory.net Cultunatura CaseStudy www.passadovivo.com/node/220
