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1º Relatório Nacional sobre o Ecossistema de AR/VR em Portugal

  • Text
  • Software
  • Estudo
  • Empresas
  • Vrar
  • Augmented
  • Virtual
  • Aumentada
  • Realidade
  • Ecossistema
  • Relatorio
  • Ecosystem
  • Portugal
Este relatório, mostra o universo de protagonistas ativos do setor, embora não na sua totalidade. Mas a quantidade e diversidade dos players identificada evidencia a forma como o mercado se tem desenvolvido nos anos mais recentes. Assim, as empresas de RA/RV já operam num vasto conjunto de mercados verticais, evidenciando o nível de maturidade do ecossistema e o valor da pool de talento que está a começar a gerar. Uma grande parte está a desenvolver soluções de software, mas muitas das empresas trabalham para setores tão variados com a agricultura, saúde, imobiliário, conteúdos, retalho, turismo, indústria 4.0, gaming ou educação.

VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 24 Whatdoyouneed/hopefor/fromthePortugalEcosystem? ThePortugueseIndustry4.0ecosystemisundergoingadeepchangetowardsits digitaltransformation.Thisdigitaltransformationwillallowindustrialcompaniesto makeaprofoundchangeintheirprocessesandoperations,throughtheintroduction ofdigitaltoolsthatfacilitatefieldoperations.New,innovativephysicalinterfacesand products,basedonreal-timeinformation,allowanindustrialdigitalecosystemtobe created,calledtheIndustry4.0.APwCresearchconcludedthatinonly5years,86%of Portugueseindustrialcompanieswillreachhighlevelsofdigitaltransformation. Whichrepresentsahighopportunityfortechnologystart-upsitdevelopstheir productsandachieveamarketmaturitythatisenoughtofindsuccess,andtobeable toopentonewmarkets.Notonlythereisawideopportunitytolearnfromafastgrowingmarket,butPortugalisalsoacountryinwhichthereisatechnological mindset,aswellasseveralorganizationsthatprovideinitiativestohelpstart-upsto developthemselves.Thereisanincreasingopportunitytogrowbothacustomer, partners,andotherintereststakeholders,andlearnfromthem.Weexpecttoexpand ourproducttonewmarkets,findnewopportunitiesanddevelopinnovativesolutions tohelpourcustomersthroughtheirDigitalTransformation. CustomerTypesand/ornames Automotive-Renault/Utilities-EDP/FacilitiesManagement-Sotécnica TypeofCompany Software EmployeesorFTEequivalent:10-20 SizeofCompany WhyareyouinPortugal? WeareinPortugal,thecompany’scountryoforigin,tobuildupourproduct, brand,andknow-howonthetechnologyweuse.Ourgoalistoprovideour customerswithstrong,andinnovativetechnologiesthathelpourclientstogive theirfirststepsregardingtheirDigitalTransformationtowardstheIndustry4.0. Workingwithnewandfast-growingtechnologiesfromtheIndustry4.0involvesa constantupdateontheproduct,andavisionbasedoncontinuousimprovement. Therefore,weareinPortugaltoguaranteethatwedeveloptheperfectfitted solutionforthePortugueseindustrialmarket,inwhichareincludedworldwide manufacturingleaders.Glartekdevelopsproductsbasedonthreepillars: AugmentedReality(AR),ProcessDigitalizationandtheInternetofThings(IoT). Thesetoolssupportprocessesexecutioninseveralindustrialsectors.Thereisan increasingnumberofhugeworldwideindustrialleadersthatareinPortugal,to profitfromcompetentlabour,thatrequirelowerwagesthaninotherEuropean countries.Therefore,itisabiglearningexperienceforstart-upsthatoperateinthe Portuguesemarket.Thegoalistoimplementourproduct,learnwhatisitsbestfitin thisbigindustryandensureavaluepropositioncoherentfornewmarkets.Oncethis learningstageisaccomplished,wewillinternationalizeoursolutionthatwebelieveis clearlyfittedtootheranyothercountry. Glartekisafast-growingtechnologystart-up,focusedonnewsolutionsforthe industrialsector.Consideredasthebeststart-upof2017Websummit,the companycrossestechnologiestoextracttheidealmixtoincreaseIndustryleaders results.Glartekhasgained,in2019,afirstinvestmentroundbythreeplayers HCapital,EDP,andNovabase. GlartekprovidesitscustomerswithinnovativesolutionsthatcombineAugmented Reality(AR)andtheInternetofthings(IoT),toincreaseefficiencyandsafetyof productionandmaintenanceprocesses. Thecompanyhasbeenconstantlyfocusedongrowingitsrelevanceamongmain industrialleaders.Asmaincustomers,Glartek'sproductisimplementedinRenault andEDP.And,asmainpartners,IndustryreferenceslikeFraunhoferandSiemens. CompanySummary CompanyName Contact Name:BrunoDuarte Email:info@glartek.com Website:glartek.com Glartek CaseStudy www.drive.google.com/file/d/1wLvsthUT0-46x4HwLxbyaeiU_pHRu8Ph/view

VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName Ground Control Studios CompanySummary GroundControlStudiosisagamedeveloperfocusedonPC,ConsolesandMobile, thatalsousesgame-techtosolvereal-worldproblems. Weareanexperienced,highlymotivatedteamofsoftwareengineers,game designersanddigitalartists.Wefocusonoptimization,technologicalR&Dand continuousimprovementofpipelines/practices. Ourunusualskillsethasenabledustoundertakeprojectswithdifferentscopes andgoals,fromhighlyoptimizedconsoleports,toB2Bsalesinstruments, marketingVR/ARexperiences,IoTindustrialsolutions,multiplatformgame developmentandautomatedAPIs/communicationsystems. ThecoreofourstackisGameDevelopment.Allwedevelopandcreate,from gamestoinnovativesoftwaresolutionsisdoneusinggamedevelopmentpipelines, combinedwithbestpracticesforsoftwareengineeringandstate-of-the-art techniques/approaches. Contact Name:RuiGuedes Email:rui.guedes@gcsb2b.com Website:www.gcontrolgames.com SizeofCompany EmployeesorFTEequivalent:5-10 CaseStudy www.youtu.be/HTsfF0i1swE TypeofCompany Gaming,IndustrialOperations,Training,DIYRetail,Fashion,Retail comparedtoothercountries.HavingaPortuguesepassportisalsoadvantageous, sinceduetoitsgoodgeneraldiplomaticstandingwithothers,Portuguesecitizensdo notusuallyhaveissueswithvisasorvisitationstoothercountries. Whatdoyouneed/hopefor/fromthePortugalEcosystem? Wants:Synergieswithothertechcompanies,sinceduetothenationalVRmarket's sizeandmaturitytherearen't"monolithic"companiesthatactuallydominateseveral domainsofknowledge.Insteadtherearedozensofsmallercompaniesthatarereally goodononeortwothingsanditmakessensethatweworktogethertoreachbetter clients,projectsandrevenues.Needs:Betteraccesstogrowthfunding,namelyVCs whocanactuallyunderstandtheVRmarketandcanidentifypotentialinourlocal startups.Currentfundingopportunitiesaredesignedfortechcompaniesoutsidethe VRlandscapeandatearlierstagesofmaturity.Morereasonabletaxation,bettertax rebatesforinvestmentsnamelyonhigh-risk/longproductioncycleindustriessuchas VRandGaming.Asitstands,mostcompaniesincurontheriskofbeingfinancially smotheredbyfeesandtaxeswhilestillintheproductioncycle,heavytaxationover companyprofitsdriveforeigninvestorsawayandpreventsusfromlandinghighprofile/high-profitprojects. CustomerTypesand/ornames LargeRetailChains,MultinationalCorporations,EstablishedGameStudios,Indie Developers,TechCompanies,EntertainmentCompanies,TelcoCorporations WhyareyouinPortugal? Goodaccesstotalent:Portugalfeaturessomeofthebesttechuniversitiesin Europe,Labourcosts:Averagewagesforthesameleveloftalentarelowerthan LondonorBerlin,Affordablecostofliving:evenwiththecurrentspeculative outlookoftherealestatemarket,Portugalisstillacountrywherelivingisquite affordableintermsofrent,utilitiesandgeneralcosts,thesamegoesforcompanies sinceanofficespacecostsafractionthanthesamespacesomewhereelsein Europe.Theseadvantagesdonotcomeatthecostofgeographicalisolation,from Portugaliseasy/fasttoreachothercountries.Portugalisacountrywhereitis possibletohaveexcelentqualityoflife,combininggreatwheather,richcuisine, verysafecitiesandadiversifiedlandscapeinaratheruniquepackagewhen 25

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