VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName Inklusion CompanySummary inKlusionisadigitalandtechnologicalagencyguidedbyinnovation. Wecombinetalentedcreativepeoplewithstateofthearttechnologytodevelop greatqualityproductsintheVRandARspace. Ourgoalistopushtheenvelopwhenitcomestointeractiveexperiences,whatever theindustry.Sofarwehaveworkinfieldsasdiverseas: • Entertainment–withbrandactivationstrategiesthatencompasstheuseof VRandARtoestablishbrandsasinnovationleadersthroughtechnology. • Training/simulation-withinteractiveexperiencesusingexternalperipherals, suchasinteractablesandweatherconditionsimulations. • Wellbeing–withtheuseofVRforfear/painabstractionduringpotentially traumaticexperiences. InklusionisalsoheavilyfocusedonR&Dwithpartnershipswithmultiplepublicand privateUniversitiesandPhDmembersinbothourmanagementanddevelopment teams. Contact Name:AndréBarbosa Email:a.barbosa@inklusion.pt Website:www.inklusion.pt SizeofCompany EmployeesorFTEequivalent:5-10 CaseStudy www.bit.ly/inklusion-vrara TypeofCompany Software,AR/VRSimulations CustomerTypesand/ornames Sonae,Undisclosed(NDA) WhyareyouinPortugal? Firstandforemost,wearePortuguese!Portugalhasagreatecosystemforstartups, especiallythosewhosefocusisoninnovation. TheecosystemforVRandARisalsobloomingwithclientsgettingbetteracquainted withthetechnologiesandplacingtheproperfinancialbackingintothem.Thisallows us–VR/ARdevelopmentcompanies-todevelopmoreambiciousprojectsthatwill ultimatelybemoreeffectivefortheclientandtheirgoals. Thepresenceoflocalgroups,suchasVRARA’sportuguesechapterisalsoextremely importanttocreatesinergiesandhelpcompanies,suchasInklusion,topromotetheir workandestablishpartnershipsthroughnetworking. BeinginPortugal,wewouldsay,hasalotofbenefitsinthisdayandage,where globalizationinconjunctionwiththefactthatremoteworkisnowbecominga standard,makesgeographyasmalldetailinbusinessrelations.Thus,Portugalbeinga greatcountrytolivein,isintrinsicallyagreatplacetoworkanddevelopabusinessin theVR/ARspace. Whatdoyouneed/hopefor/fromthePortugalEcosystem? ThePortugalecosytemisalreadyactive,withdozensofcompaniesworkinginthis space.Howevertherearestillsomechallengesintheseever-evolvingtechnologies. Onethingweoftenidentifyisthelackofsinergyandcooperationbetweenentitiesin thearea,especially“competing”enterprises.Webelievecollaborationiskeyforthe overallexpasionofVRandARtechnolgiesandthegrowthoftheecosystemasa whole.Bydoingso,wecannotonlyincreasethepotentialofourinternalmarketbut alsotoopendoorstoexternalmarkets.Agreaterfocusonthistopic,wouldsurely leadtoabetterdynamicwithintheecosystemthatwillcontributetotheaffirmation ofPortuguesecompaniesinareaslikeARorVR. AnothertopicthatcouldbeintroducedisthedecentralizationofVR/ARevents.Most eventsareusuallyorganizedinmorecentralizedlocations,suchasLisbonorPorto, butmorelikelyinthecapital.This,webelieve,couldleadtoagreatercommitmentto theecosystemby“geographicallydistant”playersbyprovingthemwiththesame networking,pitchingorcollaborationopportunitiesthatareavailableforcompanies whicharelocatedinmorecentralizedareasofthecountry. 30
VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName LarM Publicidade SA CompanySummary LarMisanAdvertisingandContentCreationAgencythatdiscoversnew opportunitiesforitsclientsinthemostmoderncommunicationtoolsintheworld. Contact Name:JoãoMonsanto Email:jmonsanto@larm.pt Website:www.larm.pt SizeofCompany EmployeesorFTEequivalent:1-5 CaseStudy www.livewines.pt TypeofCompany Creativity,content,technology CustomerTypesand/ornames Altice,Tranquilidade,Prosegur,Leya,UAL,municipalchambers WhyareyouinPortugal? LarMisaPortuguesecompanythatwillsoonexpandtoothercountries.His experienceofcommunicationinnewtechnologies,mainlyinareassuchasculture andtourism,allowshimtoofferexclusiveproductsandsolutions. Verticalproducts,suchasAPPLiveWinesPortugal,CityGoandsoonHotelT,haveno borders.Portugalisacountry,perfectasastartingpointforexpansiontoEuropeand countriesthatspeakportugueselanguage,suchasBrazil,Angola,Mozambique,... Whatdoyouneed/hopefor/fromthePortugalEcosystem? ThePortugueseecosystemcurrentlyallowsfindingpartnersandsolutionscapableof respondingwithqualityandinnovationtoallrequestsfromthePortuguesemarket,as wellasfromothermarkets,aslongasthereisarelativelysmalldimensionof specializedhumanresources.Thegrowthandcollaborationbetweencompaniesin thePortugueseecosystemwillmakeitpossibletoaddressthisissuebyallowing PortugaltobecomeahighlycompetitivecountryinAR/VR. 31
