VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName WaveFunction CompanySummary WaveFunctionVRisastudiomadeupofcreatives,artists,programmersand projectmanagers,specializedinthedevelopmentofimmersiveexperiences. Wecreateuniqueexperiencesinthefollowingareas: • ImmersiveVirtualReality:visualizationofarchitecturalandconstruction projects;interactiveexperiencesforteambuildingandmarketing;historical reconstruction;visualizationofindustrialmachinesandequipment;virtual realitysimulationsfortraining. • Virtualtoursandimmersivecontent:virtualtoursbasedonhighquality360 photos;360ºand180º3Dvideo;photogrammetry. • Augmentedreality:augmentedrealityexperiencesusingwebtechnologies, withouttheneedtoinstallapplications. • 3Drendering:webconfigurators;virtualtoursbasedonphotorealistic renderings;photorealisticvideosfrom3D. • Interactivemaps:three-dimensionalmapsfortouch-screens,idealfor presentinglarge-scaleprojects. Contact Name:PedroMarques Email:pedro.marques@wavefunctionvr.com Website:www.wavefunctionvr.com/en WhyareyouinPortugal? Amazingpeople,competentengineers,niceweatherandexcellentfood-wewouldn't wanttobeanywhereelseintheworld. Whatdoyouneed/hopefor/fromthePortugalEcosystem? Wehopethattheecosystemkeepsgrowinganddevelopingtogether. SizeofCompany EmployeesorFTEequivalent:5-10 CaseStudy N/A TypeofCompany Content CustomerTypesand/ornames Altran,NORS,CriticalManufacturing,CollectiveFlow,Edigma 48
VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName X-Plora CompanySummary X-PloraisanAPPtoguidevisitorsthroughMuseums,orothervenues,with context,interactiveandimmersivecontentsandstorytelling(whereARandVR takesanimportantrole). Contact Name:MafaldaRicca Email:hello@goxplora.com Website:www.goxplora.com SizeofCompany EmployeesorFTEequivalent:5-10 CaseStudy www.youtu.be/2gA_4gC5SlY TypeofCompany Software CustomerTypesand/ornames Museums,VisitorCentres,Cities,SportsVenues,Retail WhyareyouinPortugal? WeareinPortugalbecauseofHumanResourcesconvenienceandallthesynergies thatwegeneratewithourbusinesspartnersthatarealsocompaniesbasedin Portugal.WealsobelievethatifsomethingworksonamarketlinkPortugalmust workonbiggercountrieswithmoremuseumsandvenues.ButworkinginPortugal doesn'tmeanthatweonlyworkwithandforPortugal.Wehavestaffworking aroundtheworldandourtargetistoreachmoresalesworldwideratherthanin Portugal.PortugalhasalsoagreatinternationalenvironmentforstartupstokickoffandtostartscalingandasPortugalasanimportantroleasatouristshost,this factsfitsperfectonastart-uplikeoursweretouristsareanimportantpartofour revenue.AsweareaSpinOfffromGEMADIGITAL,basedinPortugaltoo,wehavea greatexperienceofworkinginPortugalonimmersivetechnologiesfrom13years now,withgreatresultsthatcanbepartlyjustifiedbythehumanPortuguesecapital andthefavorableconditionsthatthismarketmayhavefortechcompanies. AcordingtoACM,Portugalhas: AStrategiclocation • NearestEuropeancountrytotheU.S. • 3-hourtimedifferencefromBrazilandRussia. • SametimeasUKandIreland. • DailyflightstomajorEuropeancities. NaAttractiveConsumerMarket • GreatandprivilegedeconomicrelationsbetweenPortugal,Brazil,Angola andMozambique. • South/CentralAmericapotential • FacilitiesandResources • PortugalranksnumberoneamongEUcountriesintermsofpublicservices online(EuropeanCommission) • Portugalhasworldrenownedlogisticsandinfrastructureinrail,airwaysandsea, bothforpassengersandcargo; • Highpotentialingeologicalresources • Safety-lowcriminality Whatdoyouneed/hopefor/fromthePortugalEcosystem? Togeneratesomesynergieswithcompanieslikeours,toexchangeexperiences, learnings,etc.Tohaveanalternativewayofreachingdevelopersforourproject.Being apartofabusinessecosystemlikeVRARAprovidesmechanismstoleverage technology,achieveexcellenceinresearchandbusinesscompetence,andcompete againstotherlargercompanies.Ratherthanresistingthechange,thecompanieshave toreshapeandaligntheirbusinessgoalsandincludeabusinessecosystem-asbeinga partofoneiscrucialtosucceed.Thisprovidesimportantbenefitstoeachmember andunderstandingthebenefitsofthebusinessecosystemyouareapartof,is necessarytopractiseaflourishingbusinessactivity.Iknowthat“VRappears challengedattheecosystemlevelatthisstageofthemarket,withnoclearcatalyston thehorizondespitesteadygrowth.Andwhiletheconsumersmartglassesmarket doesn’treallyexistyet,Cookandfriendscouldchangeeverythingifandwhenthey decdeit’stimeforonemorething.It’snotliketheyhaven’tdoneitbefore.”Thesame forARwherewedon’tactuallysee.Sotohaveanecosystemtoanticipatethebest experiencethatwemayalldeveloptoleveluptheexperiencewhiletheindustrydoes’t comeoutwithamasswearablesolution,isreallyimportantforallusthatareworking onthisfieldofthisexcitingtechnology. 49
