1º Relatório Nacional sobre o Ecossistema de AR/VR em Portugal

Este relatório, mostra o universo de protagonistas ativos do setor, embora não na sua totalidade. Mas a quantidade e diversidade dos players identificada evidencia a forma como o mercado se tem desenvolvido nos anos mais recentes. Assim, as empresas de RA/RV já operam num vasto conjunto de mercados verticais, evidenciando o nível de maturidade do ecossistema e o valor da pool de talento que está a começar a gerar. Uma grande parte está a desenvolver soluções de software, mas muitas das empresas trabalham para setores tão variados com a agricultura, saúde, imobiliário, conteúdos, retalho, turismo, indústria 4.0, gaming ou educação.

VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName 3e60 Soluções Imersivas CompanySummary WearedevelopersofimmersivecontentfortheRealEstateandTourism, developingserviceswithVirtualRealityandAugmentedRealitytoenhancethe userexperienceinmanyways. Contact Name:AnesioNeto Email:contacto@3e60.pt Website:www.3e60.pt SizeofCompany EmployeesorFTEequivalent:1-5 CaseStudy www.bit.ly/3e60_tourdemo_04 TypeofCompany Content CustomerTypesand/ornames RealEstateandTourismAgencies,HotelsandMuseums WhyareyouinPortugal? Portugalhasagreatmarkettodevelopandwehaveseenagreatopportunitytogrow withthePortugueseecosystem.Therearesomanyopportunitiestoapplyimmersive technologiesinvariousmarketssuchasRealEstate,Tourism,Retail,Educationand Cultural,forexample. Thegreatvarietyoftouristandculturalpoints-of-interest,makesPortugalstandout asatouristdestination,havingbeenawardedfewtimeslately.TheCOVID-19 pandemicposesahugechallengefortraditionalcompaniesthatwillseeksupportin technologytoriseinthenewnormal,thepostpandemicone,andthisbringsahuge possibilityforimmersivetechnologies. Inadditiontoallofthat,Portugalhasastrategicpositionasabridgeorevenadoorto Europethatallows,witharelativelylowercost,toapproachcustomersthroughout theEuropeanCommunityandinadditiontothis,anopportunitytoconnectwiththe BrazilianandtheAmericanmarket.Thecostofdevelopingcompaniesand opportunitiesinPortugalissignificantlylowerthanintherestofEurope,inadditionto havingthesupportofgovernmentandprivateinitiatives. Whatdoyouneed/hopefor/fromthePortugalEcosystem? Wedobelievethattheecosystemcanhelpustogrowupasalocalcompanyandthat wecanbuildbridgeswithlocalcompaniesaswell. Networkingeventscanhelpustoknowlocaldevelopers,initiativesandopportunities andmighthelpustoachieveourgoalsasasmallstartup. Weneedhelp,andweareavailabletohelpaswell,todevelopthelocalmarketby runningeventswithlocalcompaniesandgatheringauthoritiesandinfluencersthat candemocratizeVirtualRealityandAugmentedRealityaswell. Bydoingthatwemightbeabletoattractmoreinvestorstoimmersivetechnologies companiesandmakingiteasytogrowthemarketinthecountry.Portugalisasmall andcreativecountryandweshouldtrytoworktogether,despitethecompetition betweenthecompanies.Eachoneofushavedifferentskillsbutifweworktogether, wemightsucceedasaecosystem.Onelastsuggestion,wouldbetocreatelocal contenttoevangelizeamongthePortuguesecompanies,userswhowillprobablybe ourclients. 6

VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName Akt CompanySummary AktisaCreativeInnovationStudiowithafocusonbringingtechnologyand creativitytogethertodeliveroutstandingwork.Ourgoalistocombinethe expertiseoftalentedpeoplefromverydifferentfieldsand,togetherwithour partners,helpourclientsproduceanddelivercreativesolutionsforallkindsof challenges. Contact Name:FranciscoPintoCoelho Email:hello@akt.pt Website:www.akt.pt SizeofCompany EmployeesorFTEequivalent:10-20 CaseStudy www.vimeo.com/495802080 TypeofCompany CreativeInnovationStudio,DigitalMarketing&Advertising CustomerTypesand/ornames SuperBock,AguadasPedras,EDP,NOVASBE,AGEASSeguros WhyareyouinPortugal? WearebasedinLisbonandfoundedbyaPortuguesetechnologistandaBrazilian creativewithyearsofexperienceworkinginthelargenetworkagenciesinthe Advertisinglandscape.Ourgoalistogatherthecreativetalentofthecreative agenciesinPortugalandtogetherwithtechnologistsandpartnersbringinnovation toourclientswiththehelpofthemostemergingtechnologies.Wearebasedin Lisbonbutweaimtohelpclientsfromanypartoftheworldproduceanddeliver creativesolutionsforallkindsofchallenges.Webelievetrueinnovationcomesfrom diversity&collaborationandthatPortugalrepresentsexactlythat,notonlybecause ofthetalentthepeopleherebutalsothepartnershipswecanestablish.Ourstrength isdefinitelycreativityblendedwithtechnologyknowledge,butweunderstandthatwe needtobringexpertpartnerstohelpusdeliverourideas.Portugaloffersavarietyof companiesthatareeachexpertsintheirownareasandwebelievecanhelpuswithall kindsofchallenges. Whatdoyouneed/hopefor/fromthePortugalEcosystem? Wehopetocontinuetobeintegratedandinclosecontactwiththisecosystemthat connects'bestinclass'companies,eachwiththeirownexpertiseandskillsthatcould eventuallybecomepartnershipsthatwillhelpustogetherdeliveroutstandingworkto ourclients. Astechnologycontinuestoevolveexponentially,ithardtokeepupwithit,even hardertomasteritall.Asacreativestudioasweneedtounderstandthetechnology tocomeupwithsolutionsforourclientsproblems,butwealsorelyonexpert partnerstoadviseonandimplementallkidsofdifferenttechnologysolutions. 7