Style & Beauty A SEASONAL COMPENDIUM TO SARTORIAL FLAIR, ENCHANTING JEWELS AND HAUTE HORLOGERIE Casual is King As our daily lives shifted from conference rooms and clubs to Zoom calls and cosy nights in, men’s athleisurewear has never been more relevant – or in style. Stephen Doig takes the pulse of a burgeoning trend Even at a historic tailoring institution like Ermenegildo Zegna, a softer, more relaxed approach to suiting and shirts marks a new era PHOTOS CLOCKWISE FROM TXXX 38 CENTURION-MAGAZINE.COM
Lookbook Style & Beauty In the lexicon of men’s fashion, one term has dominated the sartorial conversation like no other in the past decade. The concept of “athleisurewear” - that is, beautifully constructed sports clothing designed for life beyond the gym – might have begun as a niche concern amongst industry insiders and those who frequent the men’s-fashion trade fair Pitti Uomo in Florence (a bellwether of where the industry is headed). But gradually and steadfastly, it’s become part of contemporary menswear language, informing every facet of how men dress today – whether they know it or not. “Activewear is now part of our everyday uniform,” says Damien Paul, head of menswear at MatchesFashion. “This is a growing category for us, up nearly threequarters year on year. The result is a new and relaxed uniform for men.” One factor in this new, dynamic silhouette is the increased awareness of men’s wellness and fitness; men’s grooming › Faloni’s madein-Italy joggers in camel-beige and charcoal-grey (above right) A SOFT TOUCH Luca Faloni, a Turin-born designer who worked in the corporate world of San Francisco tech before unveiling his own menswear label, has built up a niche following for his handsomely crafted but pared-down pieces. Working with mills in his native Italy, Faloni’s cashmere hoodies became best-selling items when they debuted six years ago, thanks to their handcrafted construction and unrivalled attention to detail; casualwear for the private-jet contingent. Now, in keeping with that ethos of sleekly designed ease, Faloni has released a range of cashmere joggers. Handmade in Bergamo, they come with a drawstring waist but are tailored with a tapered fit to negate sagging. We might have spent 2020 in dress-down mode, but these joggers up the ante substantially, built for the city as opposed to the sofa. lucafaloni.com CENTURION-MAGAZINE.COM 39
