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  • February

MWC Barcelona As you

MWC Barcelona As you read this, we will only be a few days away from MWC Barcelona (formerly Mobile World Congress)! This regular fixture on the mobile calender brings together the latest innovations and leading-edge technology from more than 2,400 companies. Simply put, it is the largest mobile event in the world, with a highly-rated conference programme assembling today’s visionaries to explore the hottest topics influencing our mobile industry. The event is expected to see over 107,000 key decisionmakers gather in Barcelona to discuss this year’s theme of ‘Intelligent Connectivity’. Intelligent Connectivity There are eight core themes covering: Connectivity 5G will create speed, flexibility and agility to allow for far greater services and performance with higher reliability than is possible today. Connectivity aims to highlight the requirements needed to make 5G a reality, from implementation, to use cases, business models, spectrum and regulation, to the business and cultural challenges of working with new and diverse markets/industries. AI (Artificial Intelligence) With the market projected to reach B by 2020, AI is poised to have a transformative effect on consumers, enterprises, and governments around the world. AI explores the real potential, as well as how we manage such a profound technological revolution and its impact on our professional and personal lives. Industry 4.0 Industry 4.0 analyses the implementation and wider impact of the confluence of IoT, cyber physical systems, cloud and cognitive computing that constitutes Industry 4.0. Immersive Content As the appetite and expectation for AR, VR and other forms of richer immersive content grows, the impact on networks, event venues and overall consumer engagement will grow. Immersive Content examines the challenges, the revenue models, as well as the relationship between consumption growth and network capacity. Disruptive Innovation Disruptive innovation is woven into every aspect of the event, as the speed of innovation and its diffusion continues to accelerate. Companies must be vigilante, as well as, agile to identify and then implement against constant change. Digital Wellness Digital touches every aspect of our lives, mostly through our smartphones and, therefore, mobile networks. As smartphones have become pervasive, there is also rising concern about the addictive nature of technology, as well as, connections to mental health. Digital Trust Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Digital trust analyses the growing responsibilities required to create the right balance with consumers, governments and regulators. The Future The future takes a longer 10-year view on the technologies that will shape our world in 2028 and beyond. 4 5