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5 years ago

EPP Europe P1.2019

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NEWS + HIGHLIGHTS The

NEWS + HIGHLIGHTS The Europe Director, Philippe Léonard, has been making a strong push for their presence in Europe by creating more technical and advocacy programs, at both a local and regional level. Source: Charlene Hesse thing that is very well routed in the US industry, but not yet in Europe. Are there any new initiatives planned for this year, especially in the European market? Philippe Léonard: I would define our plans in two pillars. One pillar is exploring new territories, sectors, and areas where electronics is more present and where reliability is important. Our standards are made to do everything possible to avoid failures of the electronic system. There are now new areas in the industry where failure is not acceptable. An example of this would be in the automotive industry, more specifically autonomous vehicle or electric cars. We are also targeting a similar evolution that might take place, in the medical and e-Textile or smart wearable industries. Sanjay Huprikar: And I would say that over the last year and a half, we opened several doors. No one has slammed the door in our face yet! Philippe Léonard: Not yet. Sanjay Huprikar: I attribute that to people recognizing the credibility that we bring to the industry. The other piece of it is, people are recognizing that a siloed mentality is trouble. There are a lot of unnecessary duplicate efforts going on from company to company, and that’s starting to be recognized. For instance, we created a counsel last year called ITERC, the IPC Transportation Electronics Reliability Council. That was an important milestone for us because we were able to get large OEMs in the auto industry, Renault, Toyota, Volkswagen, and large tier-one suppliers, Continental and Bosch, to sit at the table together for an entire day. And talk about what we need to do in terms of circuit board standards for the future. Better to have the conversation now and come up with a plan on what the supply chain should be looking for. They bought into the idea that standardization in this area is important, making it more efficient and cost effective for their supply chain. Philippe Léonard: There are also some other things that we continue to push. For example, for the last 2 years, we’ve organized a conference on the wire harness, including cabling and connectors for the printed circuit board. And last but not least, we are looking at further developing and improving hand soldering competitions. We had a world championship at Apex, but there’s a program with 6 local regional qualification competitions in Europe. Sanjay Huprikar: And the 2019 World Championships will be held in Munich at productronica in November. So we’re excited to have it in Europe in 2019. Previously, locations for Apex were alternating between California and Nevada. Is there a reason for why this has changed? Sanjay Huprikar: We are a data driven organization and we take member input very seriously. We’ve done surveys on this, in terms of pros and cons of different venues and what the experience has been. And in general, it’s fair to say that most people find the experience in San Diego to be much better than Las Vegas. It was a combination of consistency of show and also making sure we had maximum participation in our standards development programs. So we made a decision in 2015 to stay the next 7 years in California. From 2017–2025, we are in California. Now having said that, we will have to see what happens after 2025. The political stance of America has changed in the past few years. Has this affected the show and industry in any way? Sanjay Huprikar: I don’t know if that has made an impact on the show. There’s obviously been a shift that’s gone on over the last 2 years, but what we are trying to do is recognize who we are. Historically, we’ve focused our advocacy efforts in the United States over the last 8–10 years, but IPC is a global association, representing the global electronics industry. So, we are beginning to show the value to our European members in terms of our advocacy efforts, and well do more of that in Asia as well. There are issues that are local, there are issues that are global, both in advocacy and in standards. Our global team is looking at into those issues, all while listening to what our members are saying. We treat advocacy like we treat standards. We take the input of our members and develop programs to address their issues. That’s what we choose to focus on as an organization, what are issues are and how can we globally help from an advocacy standpoint. Thank you both for taking the time for this interview. www.ipc.org 8 EPP EUROPE April 2019

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