ADVERTORIAL When
ADVERTORIAL When property goes soft You can’t beat the market but you can still win The residential property market in South Africa remains weak as our economy struggles to come to terms with underperforming SOEs, growing unemployment and poor business confidence. South Africa has been here before and while most are confident that our economy will recover, it’s not helping sellers in the short term. Property, not unlike most markets, behaves in a rational manner and no matter what your aspirations are as a seller, you generally can’t beat the market as it responds to supply and demand and sets prices based on economic realities. For those seniors needing to sell the family home in order to scale down, liberate capital, or move into a retirement village, this isn’t good news. Sellers are holding onto the aspirational price for their homes, even though the market is giving them clear evidence that they are overpriced by 10-20%. Those who can afford to wait tend to take their homes off the market. There are others who face challenges other than financial ones, such as needing to move for family, health or other reasons, which make the sale of the family home even more stressful. Here is some advice to help seniors win in the face of a soft property market. Manage uncertainty No-one knows how long the market will take to recover, so if your intention is to wait for a price lift, make sure that the nonfinancial consequences of your delay do not outweigh the benefits. Your perception of the value of your family home is often driven by emotion rather than reality, and you could end up far worse off by waiting. Make sure that you are advised by a trustworthy real-estate agent. Strive for a neutral outcome If you are planning to sell and buy in the same market, you should strive for a neutral outcome. In other words, if you need to accept a 15% discount on your family home you need to match this as best you can with a discount on the home you purchase. It is difficult to get this right if you are buying down as the price adjustment of more expensive homes will be greater than the smaller home you are scaling down to. Nevertheless, the possibility of a relatively neutral outcome is possible. Consider the Life Right option Life rights models are an alternative option to having to buy traditionally. In accord with the property dip, leading retirement developer Evergreen has recently introduced a pricing option that allows purchasers to emerge cash neutral. It is one way to win in a depressed property market. Many purchasers who do not wish to wait for the soft market to strengthen are finding Evergreen’s flexible pricing extremely valuable. Being able to purchase an Evergreen Life Right at a reduction of 10-20% of the list price will enable you to reduce the selling price of your family home by 10-20% and remain cash neutral. This is achieved by offering reduced prices on new Evergreen homes, offset against a reduction in the terminal capital due to your estate when the Life Right terminates. So, while you probably can’t beat the property market, you can still win if you consider an Evergreen Life Right, and our partnership for life promise of great physical security, financial peace of mind, continuous care facilities and a sense of community. Arthur Case, Brand Marketing Director for Evergreen Lifestyle Villages 32 www.bluechipjournal.co.za
Invest in a carefree retirement lifestyle Evergreen Lifestyle has earned an enviable reputation as South Africa’s leading provider of retirement living. They take an all-round approach to caring for seniors, and the communities of healthy, happy retirees who call their villages home, speaks for itself. Evergreen offers a Partnership for Life promise that has served its residents exceptionally well. PHYSICAL FINANCIAL CONTINUOUS SENSE OF SECURITY PEACE-OF- CARE COMMUNITY MIND FOR MORE INFORMATION OR TO JOIN ONE OF OUR VIEWING DAYS CALL US ON 087 808 7000 TO RESERVE A PLACE. info@evergreenlifestyle.co.za www.evergreenlifestyle.co.za /evergreenlifestyle @Evergreen_LV
