TOURISM IN EUROPE EU
TOURISM IN EUROPE EU FACTS & FIGURES Robust growth for European inbound tourism Remarkable growth in Europe has been led by Southern and Mediterranean destinations. Europe recorded 671 million international tourist arrivals in 2017, just over half the world’s total and 52 million more than in 2016. This represents an increase of 8%, a remarkable result for the world’s most visited region, comprising many large and mature destinations. Growth was driven by a strong rebound in destinations that faced security incidents in 2016, such as Turkey, France and Belgium, as well as the sustained strength of many destinations. Southern and Mediterranean Europe, the world’s most visited sub-region, led this notable increase, welcoming 30 million additional arrivals (+13%) and reaching a total of 267 million. Western Europe (+7%) also recorded robust growth, while arrivals in both Northern Europe and Central and Eastern Europe grew by 5%. Virtually all major source markets showed strong demand for European destinations in 2017, both inside and outside the region. The recovery of the Russian outbound market also benefitted many European destinations. Growth in 2017 was led by Southern and Mediterranean Europe with an extraordinary 13% increase in arrivals and all destinations reporting growth rates at least above 6%. Results were driven by the recovery of Turkey (+29%) and the continued strong growth of other major and emerging destinations. The sub-region’s largest destination Spain (+9%) reported 82 million arrivals in the full year 2017, about 7 million more than in 2016, an outstanding result for such a large base volume and following already sustained growth in previous years
Hotel & Tourism SMARTreport SPECIAL ISSUE #09 March 2018 21 Susanne Kraus Winkler President, HOTREC HOTREC - WHAT’S HOT? Key issues in 2018 as seen by HOTREC President Susanne Kraus Winkler Susanne Kraus Winkler, President, HOTREC, is participating in this year’s EHMA event in Marbella. We asked the key issues are for HOTREC this year with regard to EU strategy. Right now, there are quite a lot of different topics on the EU table, with which HOTREC is dealing. It starts with the ongoing shadow economy issue, then the revision of the waste framework directive, a future policy initiative to tackle the issue of trans-fats in food, the fitness check of the EU General Food Law (GFL) Regulation, a new proposal of the Directive: “Transparent and predictable working conditions in the EU” replacing the current Written Statement Directive, the general Data Protection regulation coming into force in May 2018, adopted conclusions on crossborder aspects in alcohol policy, the revision of the Directive on the energy performance of building, the Communication which sets-out the EU’s strategy on plastics, the free tap water discussion in restaurants, and the proposal for reform of VAT rates , only to mention a few. But HOTREC is also dealing with the changes in our hospitality world. We have to understand that old role models of managing our hotels and restaurants as well as our teams and how
