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Hotel & Tourism SMARTreport #25

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Les rendez-vous de

Les rendez-vous de l’industrie du Tourisme nouveau lieu : PAVillon 1 paris porte de versailles 29 Septembre-02 Octobre 2015 LE SALON B TO B MULTICIBLES ET MULTISPÉCIALISTES 29-30 Septembre 2015 LA RÉFÉRENCE POUR LES GROUPISTES ET AUTOCARISTES Le Meilleur DU VOYAGE DE GROUPEs France ET EN EN EUROPE www.iftm.fr www.lemondeaparispro.com Plus d'information : +33 (0)1 47 56 52 50

© EUROPE - WHENEVER YOU’RE READY Grand Place, Brussels, Belgium TRAVEL & TOURISM European Tourism on Rise Despite Uncertain Economic Times European Travel Commission and UNWTO claim 4% rise in international incomings for 2014 International tourism in Europe marked a new all times high in 2014, according to the European Travel Commission’s latest report “European Tourism – Trends & Prospects”. Most ETC members reported faster growth than the regional average (+4%), only dragged down by reduced tourists’ flows in the Eastern part of Europe. According to ETC ETC expects the European tourism sector to continue to grow, slightly slower, between 2% and 3%. President Peter de Wilde, “1 in 4 respondents from USA, Brazil and the Russian Federation intend to travel to a destination in Europe primarily to learn about its cultural heritage, see its famous landmarks and learn about the culture and lifestyle of its population. The share exceeds 40% among respondents from China and Japan.” The recovery of major source markets, efforts in promoting travel off-season and themed promotional activities are among the factors that mostly contributed to another successful year. Notwithstanding after five consecutive years of healthy growth, the current geopolitical and economic scenario generates uncertainty about the future development of tourism in the whole region. For 2015, ETC expects the European tourism sector to continue to grow, slightly slower, between 2% and 3%. The sun shone bright on the European tourism sector throughout 2014. UNWTO, the UN agency for tourism, expects the European tourism sector to have grown by 4% last year, reaching a total of 588 million visits, a 22 million increase on 2013. For the fifth consecutive year, international tourism in the region grew above the 2.4% average rate forecast for the period 2010- 2025. www.cleverhotel.org Hotel & Tourism SMARTreport / Worldwide Edition N°25 / March - May 2015 23

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