In The Field - with
In The Field - with David Esseryk The "inside line" on what's hot in hospitality technologies part 11 Personalisation of the Guest Experience ENHANCING THE GUEST EXPERIENCE THROUGH DIGITAL TECHNOLOGIES & CUSTOMISATION David Esseryk, the AccorHotels Group's Vice President Guest Technology, is in charge of guestfacing technology for all brands. This edition of his regular report builds on the past edition looking at the advantages of converged networks in the hotel environment. LOOK AT WHAT’S POSSIBLE! Next-generation services, delivered over a converged network include personalized room settings for controlling temperature and lighting, personalized interactive multimedia, and high-speed Internet access with personalized content. Hotels need to increasingly support the trend toward self-service — allowing guests to access personalized content, which is then delivered over the converged infrastructure into the guest room. A converged hotel allows for the improvement of sales and marketing capabilities, adding enhanced room management, refined front-office services, and developing better employee and human resources management. With a converged IP network, hotels can consolidate market intelligence collected from guest information to create customized offers and promotions. Hotels can develop their own property-specific digital TV channels, offering personalised, flexible, dynamic content. In addition, hotel staff can access more current information about room status and availability, minibar status, and order requests and delivery, by consolidating all internal hotel management systems onto one network. In-room entertainment services can include revenuegenerating video, music, and gaming, all delivered over the same converged network. Hotels can better respond to guests using automated check in and checkout, online concierge, service, and help desk requests. Hotels can integrate disparate communications systems—radio, analogue, Global System for Mobile Communications (GSM), and pager communications—onto one converged network. Lighting, elevators, HVAC, fire control, energy management, video surveillance, and other security technologies can all be managed and controlled over one converged, IPbased network Hotel staff can be equipped with land mobile radios (LMRs), which integrate existing two-way radio system. Dual-mode phones allow hotel management to use a single device for both GSM and wireless communications. Lighting, elevators, HVAC, fire control, energy management, video surveillance, and other security technologies can all be managed and controlled over one converged, IP-based network. This same network supports all staff and guest services, offering a level of integration that allows hotels to get the most out of their resources —technology, employees, and their property. Information is shared across the hotel systems, allowing employees to make better decisions and operate more efficiently. Guest customisation has now become a reality. See you again in the next edition 20 Hotel & Tourism SMARTreport / Worldwide Edition N°28 / November 2015 - February 2016
Innovations & Technologies SMARTreport commercial content A Question of Image Showing your guests you care for their in-room entertainment needs - while improving your Return on Investment © TP Vision FREE SERVER PROMO FROM SEPT 15 TH THROUGH DECEMBER 15 TH 2015 When it comes to buying new TVs, hoteliers place a great deal of emphasis on total cost of ownership, because while the TV is a great interface with the guest, it is also a cost affecting P&L. Keeping this in mind, TP Vision has put a great deal of effort into developing energy efficiency in the new 2015 Philips Hotel TV range, including an A++ TV, packed with a load of technologies to facilitate remote maintenance. The 2015 range is built around four different product lines, from Studio up to Signature. This year’s focus is on core Philips innovations such as SmartInstall and SmartInfo. SMART INSTALL Put simply, SmartInstall is a server-based solution that gives hoteliers the ability to control all of their individual TVs from one centrally managed system. It completely eliminates the hassle (and related costs) of going room to room to perform maintenance, update channel frequencies or reconfigure settings. SMARTINFO SmartInfo is a unique interface for managing all guest-facing communications. It allows you to provide branded content and custom promotions, once again through a single centralized system. DESIGN MATTERS Philips top-of-the-line Signature range incorporates a number of high-end features such as bezel-less design with Ambilight, which casts a soft glow beyond the frame of the TV. THE IMPORTANCE OF BUYING HOTEL MODE TVS Franck Racapé - Global Sales Director - Philips Hospitality TV explains, “A considerable number of hospitality players still don’t buy professional hospitality TV sets, just buying consumer sets in traditional retail stores. These tend to be local and regional operators who do not understand the importance of deploying professional TVs. We all need to put more effort into conveying the message that hotels need professional dedicated TVs instead of basic consumer sets.” Philips Professional Display Solutions is currently running a special promotion to help customers discover the advantages of Hospitality TV. Until December 15th, single hotel installations for projects of 100 or more pieces include a server to enable SmartInstall and SmartInfo completely free of charge. SmartInstall makes it possible to pre-configure TV settings and upgrade TVs from a single remote location. SmartInfo allows you to share information, emphasize your brand and promote services like your restaurant or spa to generate additional revenue – without the need for a separate system. www.cleverhotel.org Hotel & Tourism SMARTreport / Worldwide Edition N°28 / November 2015 - February 2016 21
