INNOVATIONS &
INNOVATIONS & TECHNOLOGIES LYNK HMS REDEFINING THE Samsung introduces six Samsung’s LYNK Hospitality Management Solution (LYNK HMS) elevates in-room displays into single-source content control and management hubs capable of communicating with multiple on-site platforms and servers. This integrated management platform fosters more efficient hospitality operations by granting guests complete control over all aspects of the in-room environment: IRC (Integrated Room Control), EMS (Energy Management Solution) and RMS (Room Management System). LYNK HMS connects to in-room devices wirelessly over ZWAVE and ZigBee, which covers a wide range of devices. One of the strengths of this system is that it doesn’t require hard wiring to the device like conventional solutions. Utilizing the TV as a gateway allows the hotel to maximize efficiency by implementing all three solutions – RMS, EMS and IR (In Room Control) – through one device: • IR: Deliver home comfort for hotel guests. One-stop easy room atmosphere controller (lights, A/C, curtains...) • EMS: Help hotels manage and save energy by automatically turning off lights or reducing AC level. • RMS: Enable efficient and automated room management By consolidating a variety of services and communication needs to a single system, LYNK HMS helps hotels remedy guests’ needs faster and promote a more enjoyable stay Through a six-step innovation road map, Samsung is redefining the hospitality experience and helping hotel customers identify and implement the best display solutions for their brand, business model and customer base. Today’s tech-savvy hotel guests expect cutting-edge in-room enhancements as part of their stay. These customers seek a differentiated environment that still provides a comfortable, athome feel through access to a variety of professional and personal content, applications and programs. Samsung’s innovative hospitality displays offer new and exciting avenues for hotels to delight and engage guests while improving their own operational efficiency. An intuitive interface gives guests complete control of their inroom settings while unlocking unlimited opportunities to stay informed and entertained through a range of customised content. Hotels likewise benefit from more efficient communication and personalised customer service delivery without requiring a significant infrastructure overhaul. ENHANCED GUEST DATA PROTECTION To further maintain guests’ privacy and protect their potentially sensitive information, Samsung’s smart grade hospitality displays automatically delete use histories, cookies and customised application settings when guests check out. ALL-IN-ONE CONTENT NAVIGATION Samsung’s hospitality displays include a dedicated home menu for seamless content delivery without requiring external devices or network infrastructure installation. As guests arrive, hotels can create and share a brief welcome message and other relevant stay information before switching to live programming. This convenient offering not only allows hotels to reinforce their brand, but also enables guests to quickly view and navigate through frequently used display features. COAX-BASED IPTV DELIVERY As an all-IP solution equipped with a CMTS server*, HE694 Series displays are able to receive internet without rewiring the hotel. Your hotel can thus offer high-quality IPTV without significant equipment investment, while simultaneously providing a more complete and premium guest experience. BYOC (BRING YOUR OWN CONTENT) To further extend guests’ content viewing possibilities, smart grade displays’ integrated Software Access Point (Soft AP) and Screen Mirroring technology allow guests SMARTreport Commercial Content
Hotel & Tourism SMARTreport #35 2017 Summer Edition 47 HOSPITALITY EXPERIENCE step innovation roadmap to enjoy their mobile content on a larger screen with secure, private wireless connections between the central display and the mobile devices. As a result, guests can showcase mobile content on the larger screen without interruption or distortion. By the same token, through integrated Bluetooth connectivity, guests can stream music from their personal devices through the smart grade displays’ speakers. This compatibility offers guests a common at-home amenity while serving as a cost-effective alternative that keeps luxury hotels from frequently replacing stolen or broken docking stations *Samsung’s hospitality displays do not include a CMTS server. LYNK REACH 4.0 Samsung’s LYNK REACH 4.0 solution gives hotels greater visibility into and control over hundreds of onsite displays through a central remote server. This all-in-one access elevates hospitality displays into fullservice hubs using existing infrastructure – LAN, WIFI or Coax – to minimize initial investment on new infrastructure and relevant management cost while maximizing customer satisfaction. for access to a range of custom content, applications and channels. By implementing the Samsung LYNK REACH solution, hotels can experience advanced features without purchasing expensive STBs (set-top boxes). It allows you to: • Eliminate the manual labor involved in room-by-room visits to each guest room by using a single-location remote solution that saves management cost; • Offer guests a way to easily access content on demand with an intuitive user interface (UI); • Deliver information automatically with service content through the LYNK REACH Server; • Lower total cost of ownership (TCO) by eliminating the need for extra equipment and staff SMARTreport Commercial Content
