INNOVATIONS &
INNOVATIONS & TECHNOLOGIES With more businesses turning to LED display for an enhanced customer experience, Samsung’s fine pixel pitch IF Series displays offer an ideal combination of superior picture quality and intuitive usability. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. In turn, indoor users can deliver more realistic and memorable content without incurring additional costs or added burden. LED COMES TO HOSPITALITY Traditionally known for applications in retail, sport and public signage, Samsung now brings brilliant, eye-catching LED screens to the hospitality market Adding vivid colours, brilliant luminosity and breath-taking contrast, LED screens are unequalled when it comes to overall display performance in retail or public display environments. Already known a number of years ago for their use at major sporting events and concerts, LED screens took moving images up to massive scale with brilliance and verve, and in these fields, their application continues to evolve. In more recent years, LED has been used in outdoor roadside advertising, due to its unmatched brightness, even in daylight conditions. It has also gone mainstream in the retail market, where the eye of the passerby is drawn to images of glamourous models sporting the latest fashions. Casino operators noted the efficacy of such images to attract attention, and on the floor space of most casinos, one can find LED screens scattered here and there, highlighting the top attractions when it comes to “one-armed bandits” and other game machines. So, what about hospitality? The hospitality market has tended to utilise more classic TFT (thin film transistor) LCD screens in lobby areas, through facility of distribution and through habit of installation by hospitality integrators. Consequently, this places LED in the category of “key differentiator” for those considering ways to set their property apart from the crowd. Samsung Display Solutions currently have three different ranges of indoor LED modules that can easily be used in signage installations in hotel lobbies or other common spaces: IF, IPS and IPE IF Series Fine Pitch LED Signage with specialized LED HDR technology and flexible full-front and rear service access. IPS Series Indoor LED Signage for general purposes, featuring premium diodes, a customizable cabinet style and fullfront and rear service access. IPE Series Entry class, indoor LED Signage, featuring a customizable cabinet style and full-front and rear service access. SMARTreport Commercial Content
Hotel & Tourism SMARTreport #38 2018 Spring Edition 45 Jong-Hee Han President and Head of Visual Display Business at Samsung Electronics, launching “The Wall” The hospitality display paradigm changed in January 2018, when Samsung unveiled “The Wall,” the world’s first modular MicroLED 146-inch TV at CES in Las Vegas. The modular, self-emitting MicroLED 146” TV display was featured alongside Samsung’s latest innovations in display technology, demonstrating how display technology is evolving to offer a truly outstanding viewing experience. any light bleed between the two. OLED technology can already do that, of course, but the advantage of The Wall is seeing this feature joined with the massive amounts of brightness nonorganic pixels can push out that current organic LED (OLED) pixels cannot. The two biggest advantages Micro LED will have over OLED will be lifespan and customisation. OLED’s big drawback has been “burn-in”. Because OLED filters or backlight, yet allows the screen to offer consumers the ultimate viewing experience. Also, the MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology. Featuring a module-based, bezel-less design, “The Wall” also exemplifies The effect of this event, seen by many pundits as the most impactful advance in display technology in recent years, has been to turn the industry’s attention to LED. MicroLED’s pixel pitch (the diameter of each individual pixel) is 0.8mm, almost half that of the current smallest pitch of 1.5mm. The display demonstrated at CES was made using 3840x2160 liquid crystals that all generate their own light and colour. No longer does the light come from external backlighting that has to be shared across multiple pixels (often tens of thousands at a time), or even across all the pixels at once. This means that Samsung’s LED is able to place incredibly bright pixels right alongside basically black ones without ONE STEP BEYOND – THE WALL uses organic material, the performance of the pixels declines more rapidly over time. LED on the other hand, uses inorganic material that lasts many times longer. Micro LED also makes it easier for Samsung to make displays bigger or smaller. OLED is made from a set substrate size that can’t be altered. The MicroLED technology featured in The Wall eliminates the need for colour how consumers can customise their television sizes and shapes to suit their needs. The screen can adapt to serve different purposes, such as creating a wall-size display for multiple spaces. This concept can be easily transposed to the hospitality environment, in lobbies, suites, sports bars, or other common areas SMARTreport Commercial Content
