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Hotel & Tourism SMARTreport #43

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ELITE TRAVEL TRENDS THE

ELITE TRAVEL TRENDS THE ORIGINALS, HUMAN HOTELS & RESORTS Making the difference: bringing a more personal touch to luxury properties A basic shift is pushing customers to travel locally and enjoy a fuller experience in unique hotels. For these people, each trip and each journey is another opportunity to grow as a person and a human being. This desire for authenticity has breathed life into a new-generation hotel brand that anticipates both traveller and hotelier needs: The Originals, Human Hotels & Resorts. Its name captures the philosophy and unique identity of this new brand. Its description and signature details express its unique values: the human touch, local travel, experience and independence. At The Originals, Human Hotels & Resorts, all hoteliers have something unique to share. The brand currently plays host to more than 600 hoteliers in France and abroad, from luxury to budget. NOT JUST HOTELS – HOTELIERS The Originals, Human Hotels & Resorts is a new generation of hotels run by enthusiastic staff with an incredible sense of hospitality. Their aim is to bring the best of independent hotel services to all travellers seeking an alternative offer. It's also a movement for more human and local hotel services. The Originals, Human Hotels & Resorts is a hotel brand made up of a vast community of people united by the same vision of travel and hospitality. Its hoteliers are a diverse range of people, working in their neighbourhood or region, who all have something unique to share with their guests. The hoteliers have made independence a lifestyle as much as a management method. They embrace a certain uniqueness that forms the group's greatest asset: diversity. They all share the same philosophy and commitment to quality and service but each has its own way of presenting it to customers. There are master chefs, art and outdoor enthusiasts and big city aficionados. Aurora, Hotelier at the hotel Cortijo Los Malenos, The Originals Relais serves up Cortijo (a typical Andalusian farm) fig jam and home-made cakes. For 30 years, Aurora taught the language of Molière at university. “I wanted a change.” Andalucia, Almeria province, Cabo de Gata-Nίjar nature park. This is where Aurora chose to settle in 2003 in a former farmhouse that she converted SMARTreport Commercial Content

Hotel & Tourism SMARTreport #43 2019 Summer Edition 15 15 Cortijo Los Malenos, The Originals Relais Chalet-Hotel Matsuzaka, The Originals Relais into the ideal hotel to disconnect during your holidays in Costa Almeria. Located 4 kilometres from the sea and the nearest village, there’s nothing around her Cabo de Gata accommodation. Desert. “This feeling of peace and quiet is conducive to relaxation,” she says to explain why she turned the place into a 3-star hotel, an oasis garden where cactuses, bougainvillea, rosebay and pomegranate trees bloom in a 7-hectare park. Cortijo Los Malenos, The Originals Relais is built in traditional Andalusian style with thick whitewashed walls and not many openings so as to keep it cool. Aurora has put in 10 rooms which are as simple as they are refined. “The most important thing for me is the feeling of freedom. My guests are free serve themselves drinks or make themselves a coffee, they can watch a film, read books in the library, walk in the park or take a dip in the pool. They have everything to make them feel at home.” Faye et Mike, Hoteliers at Chalet-Hotel Matsuzaka, The Originals Relais in La Rosière have combined their passion for the mountains and Japan in the same hotel. And so each guest is welcomed in a typical Savoie chalet with Japanese influences. Year-round snow, high mountains, warmth of a chalet. Here, Japan meets Savoie with luxury and sensual pleasure. Welcome to Faye and Mike Jones’ hotel. "We wanted to do some good for our guests, take them far away from their everyday lives, in a world where they can appreciate life, relax and make wonderful and lasting memories.” La Rosière, the French-Italian mountain resort, is where Faye and Mike brought their dream to life. “When travelling in Japan we came up with the idea of a chalet-style hotel with a Japanese spa at our favourite ski resort, La Rosière 1850,” explain Faye and Mike. A unique chalet-hotel, which has today becomed a sanctuary where charm and subtlety are backed up by authenticity and simplicity. The 10 rooms of this 4-star hotel are either in Savoie style or fully Japanese. Take your pick. A real Japanese spa and a restaurant combining Japanese, French and English cuisine supplement an offer devoted to guests’ pleasure and enjoyment. JUST THE HOTEL FOR EACH AND EVERY TRAVELLER The brand offers two categories for travellers looking for that extra human touch that goes beyond simple and sometimes soulless luxury: • The Originals Collection: luxury hotels with exceptional spirit and character • The Originals Relais: high-end hotels ideally located in the countryside, by the sea or in the mountains These hotels are designed as true haven of peace, a place compatible with well-being and serenity, allowing anyone to blossom and enjoy the present: the simplicity of a walk, a moment of well-being at the spa, the transmission of a passion... Change the way you travel and feel the soul of a place, the beauty of an encounter. No matter the reason for your stay, there is always something special to experience at The Originals, Human Hotels & Resorts SMARTreport Commercial Content