THEME HOLIDAYS ©
THEME HOLIDAYS © Christophe Ducourret-Gravereau - CRTNA The Adrien Dubouché Porcelain Museum, Limoges SAVOIR-FAIRE A territory of of excellence and innovation, a reflection of its history, Nouvelle- Aquitaine is the region of France which has the greatest number of traditional know-how. The peculiarities and natural sources of its different territories (sea, countryside, mountain), allied to the genius and creativity of the men and women who inhabit it, are at the origin. Whether in fashion, cosmetics, decoration, the art of the table, and gastronomy, Nouvelle-Aquitaine is proud of its men and women who every day work for the quality and preservation of traditions while adapting them to new needs. LIMOGES PORCELAIN Porcelaine Bernardaud was founded in Limoges in 1863. Visit the old workshops and find out about the different stages of the manufacture of porcelain. THE BERET, A FASHION ICON The iconic symbol of France, the beret is worn all over the world. Today, a handful of factories have survived all over Europe and only those of Laulhère, in Oloron-Sainte-Marie and the workshops of the French veret in Laàs (near Navarrenx), still produce berets entirely made in France. NONTRON’S KNIFE The Coutellerie Nontronnaise, established in Nontron (Dordogne) since 1653, has adapted its ancestral know-how to the world today. Cutler companions always shape the knives Notron’s knife in hand and a large bay window allows to highlight their expertise. THE AUBUSSON TAPESTRY The International City of Aubusson tapestry, born from the inscription of the know-how and techniques of the Aubusson tapestry to the intangible cultural heritage of humanity by UNESCO integrates both a museum, a resource centre and workshops. THE SURF WEAR MARKET The “surfing industry” has been a real economic phenomenon, and there are a plethora of schools and surf shops, in the Basque Country and throughout Aquitaine. NIORT LEATHER GOODS Founded in 1950, the company Atelier Duron creates and manufactures in its workshops in Niort leather goods. Laurige is a global player in leather work and its ornaments are delivered to a number of prestigious places around the world. REPETTO BALLERINAS IN DORDOGNE Famous for donning the “little rats” of the Opera, the manufacture of Saint- Médard d’Excideuil is the place where the points of the ballerinas are made accordingly to the method of “Sewn retuned”. © Bruno Chanet - CRTA OUR HIGHLIGHTS THE ADRIEN DUBOUCHE PORCELAIN MUSEUM The route offers a journey through time that begins in Antiquity and crosses continents and civilisations. The museum also presents the richest Limoges porcelain collection in the world. THE MAKHILA, THE TRADITIONNAL BASQUE WALKING STICK Symbol of honour, the makhila reflects a certain philosophy and way of life. Elegant, practical, a redoubtable defensive weapon as well as a decorative object, the makhila is a truly essential element in Basque life. In Larressore, one can visit one of the very last makhilas workshops. THE LUXURY OF CONTEMPORARY JACQUARD Since 1919, Moutet workshops in Orthez weave Basque linen with traditional know-how. The company is surrounded by graphic designers, designers and creators who continually imagine new contemporary motifs on original themes. Every first Thursday of the month is organized a free guided tour of the workshop. KEY ASSETS Nouvelle-Aquitaine has created a range of tourist activities. High-end products are known the world over. An opportunity to meet artisans in their workshops. 22 SMART GUIDE Nouvelle-Aquitaine www.visit-nouvelle-aquitaine.com
CONCLUSION Jean-François Pieri Managing Director Cleverdis Improved Destination Information Equals Happier Travellers While international tourism continues to grow, and France remains in the #1 position as a destination, global competition is heating up year by year, and consequently each destination is forced to fight harder and harder for the tourist dollar. In this battle, the travel advisor increasingly needs to have new and precise ideas to present to their customers, in order to inspire and excite them, and to motivate them to travel to places they may not have originally considered. region centred on this SMARTguide will be instrumental in assisting travel and tourism professionals in finding the “unique selling points” that will in effect push business to this destination. Furthermore, the clarity and simplicity of both the information and structure of the offering will, we believe, lead to more “savvy” advice and consequently, happier, more satisfied clients. We take our hats off to the Regional Tourist Board for their “smart” promotional initiative. We believe the promotion being undertaken by the Nouvelle-Aquitaine www.visit-nouvelle-aquitaine.com SMART GUIDE Nouvelle-Aquitaine 23
