CONFERENCES PREVIEW
CONFERENCES PREVIEW IFA INTERNATIONAL KEYNOTES 2008 EXCLUSIVE FIRST-HAND INSIDER INFORMATION What direction will technology take? What will future standards look like? How will these developments affect my present business model? You will find out all about these topics at the IFA International Keynotes - in exciting lectures from international top managers from the CE and Household Appliances industry. They will convey their insider knowledge to you regarding the latest product developments, industry trends and strategies. Take advantage of this unique opportunity to meet the industry stars and to get the latest industry news firsthand. Dr Jongwoo Park, President Digital Media Business, Samsung Electronics Co., Ltd Date: 29 th August 2008 Time: 09.45 - 10.30 Location: ICC Berlin, hall 3 SEAMLESS EXPERIENCE – THE COMPLETION OF DIGITAL RENAISSANCE Keynote summary: Introducing the notion of "Seamless Experience", Samsung enables consumers around the world to enjoy rich digital experiences anytime and anywhere in an intuitive, convenient and easy way. By doing so, everybody is empowered to communicate and share their experiences with the rest of the world - near and far. This leads to the completion of the Digital Renaissance. Along this process, Samsung will continue to drive innovation to create more value for customers by developing visionary and industry-leading products: To serve customers with holistic solutions and to accelerate innovation, Samsung will reinforce its existing alliances with leaders in adjacent industries and enter new alliances with tomorrow’s leaders in key areas including content and service. Statement of Motivation: IFA is clearly one of the major events for the global consumer electronics industry. And this is certainly an exciting time for our industry, with the current growth coming from digital TVs, Monitors and other digital products. I am honoured to deliver the opening keynote speech at IFA 2008, to explain Samsung’s leadership position in consumer electronics and to share our vision for the electronics industry. Andrea Ragnetti, Executive Vice-President Royal Philips Electronics and Chief Executive Officer Philips Consumer Lifestyle Date: 29 th August 2008 Time: 15.00 - 15.45 Location: Hall 7.1a, International Keynote Area PHILIPS – MAKING A DIFFERENCE IN CONSUMER LIFESTYLE Keynote summary: In the IFA 2008 Philips Keynote Speech, Andrea Ragnetti, CEO of the Philips Consumer Lifestyle sector, will outline how the company is making a difference in the lifestyle domain, one of the key areas of business Philips addresses as a leading global Health and Wellbeing brand. With IFA increasingly representing a broader scope of consumer appliances this year, Mr. Ragnetti will outline how Philips’ Consumer Lifestyle business in particular represents a true powerhouse of insight and understanding, offering a focused portfolio of products to enrich consumer’s lifestyles and addressing their real needs for both wellness and pleasure through truly differentiated experiences. Statement of motivation: As one of the leading trade shows of any industry, IFA brings together many of our most important stakeholders in one place at the same time. IFA provides an invaluable opportunity for us to demonstrate our business activities, not only in the traditional consumer electronics domain, but increasingly across the broad spectrum of consumer lifestyle. With this in mind, our IFA Keynote Speech this year will offer an excellent platform to outline what the new Philips Consumer Lifestyle sector is about, its vision and direction, and how it is making a real difference for all our stakeholders. Dr. Kurt-Ludwig Gutberlet, Chairman and CEO, BSH Bosch und Siemens Hausgeräte GmbH Date: 30 th August 2008 Time: 09.45 - 10.30 Location: Hall 7.1a, International Keynote Area HOUSEHOLDS CAN SAVE ENERGY WITHOUT SACRIFICING CONVENIENCE Keynote Summary: Highly efficient household appliances sold under the BSH brands Bosch and Siemens help consumers all over the world contribute to climate protection actively. The potential savings are often much more substantial than people might expect. The amount of electricity and water consumed by a single household may seem unimportant. But when one considers the total amount used by millions of households worldwide, this represents a significant impact on global resources. At the same time, it is a starting point for conserving energy and water, as well as reducing CO2 emissions. In addition to much lower consumption figures, innovative household appliances offer more product benefits and thus meet an important expectation of consumers who can save without sacrificing convenience. Statement of Motivation: As the world’s leading trade exhibition for consumer electronics and consumer lifestyles, IFA is a first-class industry trade show and an extremely important event for BSH. We welcome the concept of presenting consumer electronics and household appliances together for the first time. This approach also reflects the retail structure of the industry: Products from these two segments have been sold under the same roof for many years. IFA offers us an outstanding international platform where we can present the innovative, technically advanced products sold under our brands Bosch and Siemens. At the same time, it gives us an opportunity to show a widespread audience how our energy-efficient household appliances contribute to climate protection and help conserve natural resources. TWF TALK The TWF is a unique combination of specialist exhibition and a forum for discussions about innovative media technology. In order to increase the understanding of the issues raised by the exhibits and to offer visitors a platform where they can exchange ideas and experiences, TWF exhibitors developed the TWF Talk, a special lecture series and discussion format. Top industry experts are available here to give lectures, answer questions, and engage in critical debates. PROGRAMME ABSTRACT Friday, 29 th August 2008 11.00 a.m.: Opening 11.30 a.m.: COOPERS - Co-operative Systems for Intelligent Road Safety Demonstration Kick off 2.00 p.m.: IPTV – the next big thing in digital broadcasting Saturday, 30 th August 2008 11.00 a.m.: HDTV, TV on mobiles, DVB-T, Television 2020 Where are we now, where do we want to be? 2.00 p.m.: TWF-ACTIVE – ‘Living’ machines, mobile games, surfing the globe An afternoon of active involvement. Sunday, 31 st August 2008 11.00 a.m.: Discussions with the press and tour of the fair 11.30 a.m.: Multimedia – new vistas, new orientation 2.00 p.m.: WebX.0 – Community and interaction Monday 1 st September 2008 11.00 a.m.: Digital radio applications 2.00 p.m.: Digital data – collecting, storing, scaling Tuesday 2 nd September 2008 11.00 a.m.: DRM and DRM+, Digital Radio Mondiale A family of systems of up to 108 MHz for digital broadcasting 2.00 p.m.: Man + Machines – control, interaction, cooperation Wednesday, 3 rd September 2008 11.00 a.m.: TWF2008 – a profile, a review IFA International • Friday, 29 th August 2008 www.ifa-international.org 13
