HOME APPLIANCES @
HOME APPLIANCES @ IFA STAR MATERIAL BOSCH DEBUTS AT IFA WITH NEW RANGES & CELEBRITY APPEAL German white goods manufacturer Bosch debut at IFA’s new Home Appliances section with a swathe of new product launches including a whole new range of kitchen appliances. Celebrity TV chefs Carsten Dohrs, Mario Kotaska and Ralf Zacherl are showcasing Bosch’s new kitchens with cooking demonstrations several times a day in the Bosch area. By Jo Stephens Volker Klodwig, CEO of the Robert Bosch Hausgeräte GmbH At Bosch’s pre-opening press conference, Carsten Dohrs who hosts his own cooking programmes on German channels Sat 1 and TV Gusto, talked about the new Bosch intelligent kitchens including the AutoPilot Ovens. “The Bosch Autopilot Oven with up to 68 pre-sets, not only controls the type of heating but also the temperature and time. It also controls the oven humidity so there is no need to sometimes put a glass of water in the oven like we used to have to,” explained Dohrs whilst cooking up a succulent dish of rare beef and ratatouille. Further functional innovations in the kitchen include 3D Hot Air Plus and HydroBaking technologies in new Steam Oven and Microwave models. Other key product launches at IFA include the spacious A+ Side-by-Side fridges and the new generation of Bosch’s Tassimo hot beverage system. “When we state ‘Technology For Life’, this means that while good design is essential, technical excellence is even more important. Our appliances are simple to use with intelligent electronics working for the consumer,” says Bosch Marketing Director Helmut Sailer. Ease of use convenience is a factor throughout the Bosch range. The new Maxx 7, Logixx 8 and EcoLogixx7 washing machines include extensive pre-sets targeting specific stains such as red wine, while they also address ecological concerns. The revolutionary new detergent overdosing indicator lessens potential pollutants entering into the environment. Both the new washing machines and the new ActiveWater dishwasher range incorporate new water and energy saving technologies. “It is important that our products are oriented to human beings including their ecological concerns,” says Bosch’s Helmut Sailer. “There has been a big increase in demand for more environmentally friendly appliances COFFEE BEANS BEWARE! COFFEE FANATICS FIND NEW JOY VIA JURA RANGE By Bruce Cooper over the past two years with a big boost over the last twelve months. Whilst there is a large gap between those who wish to acquire more eco-friendly appliances and those who can afford to Carsten Dohrs with Miss IFA replace old but working equipment, rising energy prices will motivate consumers so that we will see that gap close considerably over the next two years.” Hall 3.1 / Stand 203 “60 seconds from being a coffee bean to coffee in your cup”. This was how Emanuel Probst, General Manager of Jura, the Swiss manufacturer of high quality automatic coffee speciality machines, introduced the latest range of luxuriously finished Jura products. Jura’s new “hand crafted” signature line is underlined by their exquisite showpieces combining elements of design, lifestyle, energy and environment. Equally fitting is their market strategy, which is consciously aimed at premium consumers with a flagship store in Harrods, London, with tennis great Roger Federer as their spokesman. The new machines are exclusive in every detail and introduce four new coffee roasts from Switzerland. This is the culmination of a focused market researched combining design, and also bolstered by an 8 million euro investment engaged in 2007. Jura’s rise in the market has been on a steady course for several years and forecasts are for a further 13% growth in 2008. Their strategy has proved they were in the right place at the right time if we take the example of their development with the German domestic market for small household machines, which has seen a 28% increase since 1998. Jura is expecting a record 30,000 visitors at the IFA although this is the first time they have been represented. Jura’s rise in the market has been on a steady course for several years and forecasts are for a further 13% growth in 2008. Hall 2.1 / Stand 202 30 www.ifa-international.org IFA International • Friday, 29 th August 2008
