TRADE NEWS TELECOM
TRADE NEWS TELECOM PIONEER BOOSTS BUSINESS AT IFA’S RESELLER PARK By Mark Dezzani telecoms products, MP3 technology and white goods, I decided to use my experience and contacts to bring them together at trade shows in one area,” explains Nintemann, adding, “Initially the goal was to bring in more telecom companies to IFA which is now the largest and most important European market for these products. The Reseller Park now hosts companies representing the whole product range and with the inclusion of Home Appliances at IFA for the first time this year, this makes perfect sense for IFA and for our clients.” smaller companies, including B2B and B2C brands to be present at the market. It also provides an opportunity for a larger distributor to try out IFA for the first time. “We have all sizes and types of companies represented in the Reseller Park,” says Nintemann. “For example, the German Hitachi distributor is here. Even though they are a major brand, they prefer the more focussed space for contact with business professionals that the Reseller Park provides”. Other clients using the Reseller Park at IFA this year include: Motorola, Tranciva, Sherwood, Inkel. Reseller Park with a 6 square metre booth and grow so that they now have their own 500 square metres stand,” says Nintemann who says that it is not just good value that they provide. “We take care of all the background business for our clients. We can provide stand furnitures or clients can customise their space as they wish. We also provide catering, communications and help with obtaining media coverage. Our goal is to make the participation at a major trade show like IFA as easy and effective as possible.” Jan Nintemann owner of Global Fairs TT-Messe The Reseller Park enables a cost effective possibility for “We have seen small companies start out at the Hall 9 / Stand 101 Private telecom pioneer Jan Nintemann knows all about start-ups and business development, and he is lending that experience to clients of IFA’s Reseller Park. A collective business area housing more than 30 companies this year, the Reseller Park not only gives these companies a cost effective opportunity to be present at IFA, but also supports them with technical, administrative and marketing support so that they can focus on their core business, selling! Nintemann, owner of Global Fairs TT-Messe that initiated the Reseller Park, was part of Germany’s telecoms revolution right from the start. He was a pioneer in building the first telecom distributor in Germany when Deutsche Telecom’s monopoly ended in 1984. In 1990 he founded Teleprofi, an association of 400 smaller telecoms retailers giving them the combined purchasing and marketing clout of larger chains such as Euronics and Expert. “I had built up a big network, including media contacts, and when retail convergence started 13 years ago with outlets selling Consumer Electronics, alongside mobile 34 www.ifa-international.org IFA International • Monday, 1 st September 2008
GOING OUT Where to go inBerlin INTERNATIONAL HOTELS IN BERLIN Visit Berlin and be out of the ordinary : Maritim Hotels in Berlin Staying in the city centre of the capital is a definite plus, whether the trip is for business or pleasure. C hoosing one of the great Maritim hotels in Berlin means living in the historic heart of the metropolis. Near the upscale Friedrichstrasse is the Maritim proArte Hotel, a 1st class designer hotel. On the other hand, close to the modern area around Potsdamer Platz is the Maritim Hotel, well known for its brilliant conference facilities. Private atmosphere and customised service. Maritim proArte Hotel Waking up is pleasant at Maritim proArte hotel as the m odern and cosy rooms overlooking Berlin are guaranteed to be refreshing even the heaviest of sleepers. Breakfasts are tasty and healthy thanks to the fact that the Maritim proArte is the first BIO certified hotel in Berlin. The hotel a lso boasts a wide range of Spa facilities. Through the spacious well-lit lobby, there are unique pieces of furniture, sculptures and colourful paintings from a number of well-known artists. End the evening with a meal at the hotel restaurant “Galerie“, which feels like being in an exhibition hall full of impressive artworks. Friedrichstrasse 151 10117 Berlin Tel.: 030/-2033 - 5 RESTAURANTS IN BERLIN One of the best Italian restaurants outside Italy – Bocca di Bacco Do you want to impress your colleagues or your friends? Just head on to the famous shopping Boulevard Friedrichstrasse and then choose the Bocca di Bacco. This is an excellent Italian restaurant with a great interior design. The many reviews that have already been written about Bocca di Bacco will get you excited even before you enter the restaurant. Since the interior was designed by an Italian, the restaurant is an excellent combination of Wilhelmine historicism and Italian flair. The food is outstanding as the pasta arrives perfectly al dente with very professional and friendly service. The distinctive feature of the Bocca di Bacco is its impressive wine cellar stocked with around 500 different wines from Italy’s most famous wine regions. Impress your guests with authentic Italian cooking by the brilliant chef of the Bocca di Bacco. Friedrichstr. 167/168 10117 Berlin Tel.: 030 - 20672828 IFA International • Monday, 1 st September 2008 www.trendset.biz 35
