CONSUMER LIFESTYLE ...
CONSUMER LIFESTYLE ... Developing the “smart ecosystems” of the future Florian Lietzau Head of Marketing & PR, Gorenje and on the air quality determined by the sensors." He added that the Siemens Induction Free Induction technology provides "fun with cooking" since pots and pans can be moved in and position across the stovetop. "56 micro-structures detect the size and position of the cookware," Nedorn noted. "Six zones for different heat levels can be defined So the energy supply changes by simply pushing back and forth up to six pots." GORENJE HIGHLIGHTS LAUNDRY CARE Florian Lietzau, Head of Marketing & PR at Gorenje, was at the IFA media briefing to explain the Slovenian household appliance company's key mission at the 2018 show: "To reposition the Gorenje brand in the field of laundry care." To this end, Gorenje will be presenting new washing machine models branded under the WaveActive series. Not only does a new WaveActive drum promise gentle laundry care, it also has significantly improved driver ribs for better distribution of the laundry and better rinsing. In addition, an IonTech ionizer removes 30% more stains at lower temperatures and with reduced limescale. It also helps smooth fibres and refresh laundry. A real steam generator also reduces wrinkles, odours and bacteria, while Doseaid GORENJE IS DEDICATED TO DEVELOPING SOLUTIONS THAT HAVE A LASTING POSITIVE IMPACT ON USERS’ EVERYDAY LIVES, AS WELL AS THE ENVIRONMENT. KEY SELLING POINTS Standard 2-pack offers coverage up to 450 sq. m Three Wi-Fi bands with a dedicated backhaul to support 100-plus devices Compatible with Amazon Alexa and IFTTT TP-LINK EXPANDS MESH OFFERING WITH NEW “DECO M9 PLUS” TRI-BAND SYSTEM WITH SMART HOME HUB TP-Link this year presents the Deco M9 Plus Tri-band Mesh Wi-Fi 2-pack system, the newest addition to the brand’s line-up of mesh solutions. More than just a router, Deco M9 Plus also functions as a smart home hub, enabling simple control of your favourite ZigBee, Bluetooth and Wi-Fi enabled Florian Sohn, Marketing Director, TP Link smart home devices from the easy to use Deco App. The built-in smart home hub functionality eliminates the need for additional smart hubs in the home. The system works with a variety of leading smart home brands and is also compatible with Amazon Alexa and IFTTT. » Hall 17 / STAND 111 KEY SELLING POINTS Design – The Pro Range Oven was recognised as Best of the Best at the Red Dot Design Awards Luxury finish - LG is collaborating with a number of luxury furniture brands that also feature LG kitchen products Modern – includes induction cooktop with a seven-inch LCD panel and black glass LG SIGNATURE KITCHEN SUITE: KOREAN GIANT POISED TO TAP INTO LUCRATIVE EUROPEAN MARKET WITH LUXURY HOME APPLIANCE LINE LG Electronics this year brings its luxury Signature Kitchen Suite for the first time to IFA Berlin. The Signature Suite features all-new products designed to integrate perfectly with existing kitchens specifically for the European market, including a no-handle oven with the control panel on the body and an induction cooktop with a seven-inch LCD panel and black glass. The innovative oven sports advanced capabilities such as both steam and convection cooking for healthy as well as delicious meals, ProHeat to uniformly distribute heat throughout the oven, and Speed Clean for fast and easy cleaning of splatters and baked-on food residue. All SIGNATURE KITCHEN SUITE appliances boast Wi-Fi connectivity and SmartThinQ technology, an open platform that can control a wide range of devices in the home using a free Android and iOS app. » SUMMER GARDEN / STAND A10 30
SNEAK PEEK recommends the right amount of detergent depending on the type of laundry. The WaveActive heat pump dryers also has a patented filter. Gorenje is dedicated to developing solutions that have a lasting positive impact on users’ everyday lives, as well as the environment. All WaveActive generation washers and dryers will therefore meet the highest environment standards and boast extreme energy efficiency. The new WaveActive generation of washers and dryers will enter the market in 2018. SAGE'S BAMBINO PLUS PUNCHES ABOVE ITS WEIGHT The espresso machine market has a new player in Europe, with Australian manufacturer Sage (a rebranded version of local Breville household apppliances) hitting the market with a bold new range of barista quality machines. Gerd Holl, Sage Appliances Managing Director Germany & Austria, was at the IFA media briefing to give some sage advice about an exciting new strategy to get traction in the crowded coffee appliance market. "Sage has been developing and producing high quality small kitchen appliances for 85 years," Holl said of a company that only set up Germany in October 2017. While Sage offers products for three categories: Food Prep, Cooking and Beverage & Toast, the home appliance newby is aggressively targetting the home barista market with a range of models including to topline Barista Express. The new Bambino Plus with corresponding grinder (featuring LED display for perfect measuring of the necessary 20 grams of fresh ground espresso coffee) was the main focus of the IFA briefing, the compact espresso machine offering three seconds of heat-up time, plus three milk temperature levels and three different milk textures for perfect flat whites, lattes and cappuccinos. A live demonstration pitted the Bambino against a full size commercial machine and the little guy punched way above its Gerd Holl Managing Director Germany & Austria, Sage Appliances BRITA is partnering with leading appliance manufacturers ADVERTORIAL BRITA filtered water simply tastes great, which is why millions of consumers around the world enjoy its products, from water filter jugs to the new on the go water filter bottles, all the way to sophisticated pressurised water filter systems. BRITA has developed a particularly high level of expertise in the preparation of hot drinks. This is because BRITA filtration reduces hardness and metals from tap water helping coffee achieve a richer aroma, tea to demonstrate its complex flavour and appear free from unsightly streaks. What is more, BRITA protects highquality domestic appliances from limescale build up, thus significantly extending their service life. Thanks to the collaboration between BRITA and reputable manufacturers in the household appliance industry, consumers can purchase both small and large electrical appliances that are directly fitted with integrated BRITA water filter systems: Espresso machines, automatic coffee makers, kettles, tea makers or refrigerators can all now benefit from the positive attributes of BRITA filtered water. In addition to improved flavour and appliance protection, particularly in terms of lifestyle benefits, there is also the practical two-in-one aspect. The filtering of the water and the preparation of hot drinks, for example, is now a one-step process that saves time and space. BRITA Integrated Solutions Partners such as Bosch, Siemens, Russell Hobbs, Morphy Richards, Philips Saeco, Liebherr and Samsung have been fitting BRITA filter systems for some time, in order to benefit from the advantages of BRITA filtered water. There are many water filter systems – why choose a partnership with BRITA? Established in 1966, the company now has a presence in more than 66 countries, making it one of the leading companies worldwide in the field. As a result, the familyowned German company is now internationally recognised as the undisputed expert in water filtration. For more on BRITA, visit www.brita.net The following BRITA “Integrated Solutions Partners” are part of IFA 2018: Hall 3.1 / Stand 101 Hall 2.1 / Stand 201 Hall 9 / Stand 205 Hall 22 / Stand 101 Hall 4.1 / Stand 208 CityCube Hall B / Stand 101 Hall 1.1 / Stand 101 www.ifa-international.org IFA International • Monday 27 th August 2018 31
