STAND OUT STANDS BEKO
STAND OUT STANDS BEKO Beko’s « Official Partner of Play » campaign is built on FC Barcelona’s skillful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomizes the true spirit of football. As a brand, Beko supports people in their busy lives by providing faster, more efficient home appliances, giving them more time and freedom to « play » every day with the spirit of FC Barcelona. BOSCH Bosch is becoming a 'connectivity company’. The main focus of the display was a ‘smart house’ showcasing what can already be achieved today with Bosch. A crucial aspect for Bosch is that people always remain the focus. The idea of the smart house was to demonstrate how connected home appliances provide sensible support in various situations in everyday life. Bosch was systematically focusing on user orientation. 22
GORENJE At IFA, Gorenje revealed a special edition of Gorenje Retro refrigerators, inspired by the design of the legendary and still extremely popular Volkswagen camper van. Gorenje was showcasing its innovative SmartFlex dishwashers, a range of sophisticated household appliances (awarded steam ovens, new gas hobs, built-in refrigerators) and its signature designer product lines by celebrity designers Philippe Starck and Ora Ïto. Gorenje was also offering a glimpse into the future of the kitchen by introducing a range of connected appliances under its premium brand Asko. SIEMENS The central theme across the Siemens Home Appliances stand at IFA 2016 was the seamless digital lifestyle. Siemens wanted visitors to experience the exciting ways that connectivity will impact on households. The epicentre of the Siemens stand was the technology section, presented in cool, vibrant colours. The connectivity theme was then extended across the entire stand, which was designed as an urban lifestyle loft, using pure and simple textures on the walls and floors. www.ifa-international.org IFA International • Friday 16 th September 2016 23
