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News Sharp Unveils

News Sharp Unveils World’s Largest LED TV “One hundred years of innovation” is the slogan for Sharp at IFA 2012, as the Japanese company celebrates a century in the industry. In his introduction at the company’s press conference, Herman Karabetyan, Vice-president Marketing, Sharp Europe, acknowledged that Sharp had faced its toughest period in its history. But he added that the company had emerged leaner and stronger. “The products we are showcasing demonstrate Sharp’s passion for creating innovative technologies that exceed consumers’ expectations,” Karabetyan said. “They are designed to enhance people's lives at home, work, and everywhere in between.” Large-screen TVs are at the forefront of the company’s new product range. The highlight is the 90-inch Aquos LED TV, described by Sharp as the largest LED TV on the planet. The TV offers 1080p, the highest HD resolution available. The full-HD 90-inch screen has direct LED-backlighting, and offers bright 3D images, built-in wi-fi, and access to popular apps including YouTube, Facebook and Twitter. Hall 18 Stand 102 Connectivity Inspires Toshiba Offer Toshiba demonstrated a world of possibilities at its IFA press conference, Thursday. Of the 160 devices on view, there is a sneak preview of the next generation Quad Full HD 4K TVs. With an 84-inch screen, the Cevo Engine 4K platform processor enhances sharpness, detail and depth. A new generation of Full-HD Smart TVs with Edge LED backlighting include built in WiFi to access the Toshiba Places portal, USB video recording and Skype compatibility among other connective features in the TL938/968 and RL938/958 series. New Ultrabooks extend the existing range with the Satellite U920t running Windows 8, with the added capacity to change easily from laptop mode, with keyboard and touch input, to tablet mode, with five-finger-touch input. Providing the performance of a laptop and a tablet’s usability, the convertible Satellite U920t features a 31.8cm (12.5’’) wideviewing angle and touchscreen, as well as quick wake-up responsiveness and fast-boot to allow start-up within seconds. Hall 21 Stand 101 Loewe Offers TVs as Rare as a Stradivarius The Loewe Reference ID Thursday’s Loewe press conference prominently featured the Reference ID range of televisions which offers consumers unlimited customisation possibilities. “Customisation is our USP,” Loewe CEO Oliver Seidl, said. “And the Reference ID is the latest chapter in a history of personalisation stretching back to 2005. The new models once again feature an integrated sound system, and we believe that our latest models define the absolute limits of what is possible with high-end products, using materials such as red spruce, the wood used to make Stradivarius violins.”Loewe is reacting to what the company sees as a growing move towards self-affirmation. “We see a very high demand these days for personalised products across many areas such as a cars, bicycles and even cameras, so why not TVs?” he said. Hall 6.2 Stand 201 IFA International • Saturday 1 st & Sunday 2 nd September 2012 9

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