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NEWS :: ACTUALITÉS 3

NEWS :: ACTUALITÉS 3 Tourism Established as a Great National Cause At IFTM Top Resa, Sylvia Pinel – Crafts, Commerce and Tourism French Minister – reminds us of the challenges of tourism in France... Sylvia Pinel Crafts, Commerce and Tourism Minister ::: Ministre de l'Artisanat, du Commerce et du Tourisme We have two challenges. The first is for France to keep its first rank in the world for the number of visitors and the second is to have the best tourism earnings of Europe. We have to extend the length of stays of our visitors. In order to do this, we need to strengthen the promotion of France abroad, especially towards BRICs clients, which is the mission of Atout France. We have to develop e-tourism tools as well, to help businesses adapt to new styles of tourist consumption and to develop online offers. Finally, we need to further strengthen our website rendezvousenfrance.fr. How can you encourage tourists to get to know our regions better? The destination contracts that we have set up bring together all the public and private actors around the same project to create a clear and original tourist offer in France and internationally. By putting forward a strong territory theme, all parts of France will benefit from the economic impact of tourism. The President of the French Republic declared that "tourism should be established as a great national cause". What are your priorities? The entire Government is mobilized around our priorities for the tourism sector, which are employment and training, as well as innovation in tourism, especially when faced with the challenges of the digital era. Other key priorities are investment to strengthen the attractiveness of our offer, the implementation of a strategy around major events, action to ensure the safety of tourists, as well as the quality of the welcome, the facilities and the services, the promotion of our territories and access to holidays for all. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Le tourisme érigé en grande cause nationale A l'occasion d'IFTM Top Resa, Sylvia Pinel – ministre de l'Artisanat, du Commerce et du Tourisme – rappelle les grands enjeux du tourisme pour la France… Notre double objectif est que la France se maintienne à la première place mondiale en nombre de visiteurs et dégage le premier solde touristique des pays européens. Nous devons allonger la durée des séjours de nos visiteurs. Pour cela nous devons renforcer la promotion de la France à l’étranger, notamment à destination des clientèles des BRICS, ce qui est la mission d’Atout France. Nous devons également développer les outils de l’e-tourisme, pour aider les entreprises à s’adapter aux nouveaux usages de consommation touristique et développer les offres en ligne. Enfin, il est nécessaire de renforcer encore notre site rendezvousenfrance.fr. Comment inciter les touristes à mieux connaitre nos régions ? Les contrats de destination que nous avons mis en place permettent de rassembler l’ensemble des acteurs publics et privés autour d’un même projet pour créer une offre touristique innovante et lisible en France et à l’international. En mettant en avant une thématique forte du territoire, nous permettons à toutes les régions de bénéficier des retombées économiques du tourisme. CE SONT PRÈS DE 2 MILLIARDS D’EUROS DU BUDGET DE L’ETAT QUI CONTRIBUENT AU TOURISME (…) Le président de la République a décrété que "le tourisme doit être érigé en grande cause nationale". Quelles sont vos priorités ? L’ensemble du gouvernement est mobilisé pour le secteur du tourisme autour de nos priorités : l’emploi et NEARLY 2 BILLION EUROS FROM THE STATE BUDGET WILL GO TOWARDS TOURISM (…) What specifically are the investments planned in 2014? Nearly 2 billion euros from the State budget will go towards tourism, directly or indirectly. The 2014 budget will work to develop the destination themes that attract foreign tourists: gastronomy, luxury, wine tourism, river tourism, sustainable tourism, beach tourism and French overseas departments tourism. [ Traduction by Calypso Barnes ] la formation, mais aussi l’innovation dans le tourisme notamment face aux enjeux du numérique ; l’investissement pour renforcer l’attractivité de l’offre ; la mise en place d’une stratégie autour des grands événements ; la sécurité des touristes ; la qualité de l’accueil, des équipements et des prestations ; la valorisation de nos territoires et l’accès aux vacances pour tous. Quels sont plus précisément les investissements prévus en 2014 ? Ce sont près de 2 milliards d’euros du budget de l’Etat qui contribuent au tourisme, de manière directe ou indirecte. Le budget 2014 veillera à développer les thématiques de destinations qui attirent les touristes étrangers : la gastronomie, le luxe, l’œnotourisme, le tourisme fluvial, le tourisme durable, le tourisme balnéaire ou encore l’Outre-Mer. [ Propos recueillis par Gérard Lefebvre ] Consultez l'interview complète sur : http://www.iftmdaily.com/news-directory IFTM Daily is a CLEVERDIS Publication - 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e128,250 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • info@iftmdaily.com • www.iftmdaily.com • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Sophie Layer • Editor-in-Chief: Richard Barnes • Editorial team: Calypso Barnes, Luc Citrinot, Nelly Rioux, Gary Smith • Photorapher: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Valentina Russo • Webmaster: Benjamin Ras • With the participation of: Bettina Badon, Mario Kapp, Veronika Meier, Uta Morawietz, Marjorie Sanch. To contact them: first name.last name@iftmdaily.com • Cover: © Cleverdis, © Thierry Samuel • Printing: Groupe des imprimeries Morault, Compiègne, France. IFTM Top Resa is a Reed Expositions France registered trademark. © CLEVERDIS 2013 - Registration of Copyright September 2013 - Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. 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Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. IFTM Daily • Wednesday 25 th September 2013