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Insight Magazine Issue 3 2017

  • Text
  • Leone
  • Economic
  • Bumbuna
  • Sector
  • Infrastructure
  • Businesses
  • Kamara
  • Projected
  • Economy
  • Investors
  • Www.ftinsight.net
Sierra Leone's most authoritative business and investment magazine. Interviews with Henry Macauley, Joule Africa, Abu Kamara, Joseph Fitzgerald Kamara and more.

SURVEY RESULTS We

SURVEY RESULTS We surveyed more than 100 businesses and these are the results… TYPES OF BUSINESS STORIES: Interesting business stories Editorial Calendar 2018 March Issue Theme: Incorporating the corporate image In this issue we will be covering the top 10% industrial firms in the counry and learn from them on how their corporate structure enables a culture of effectiveness and efficiency. Firms with multiple base operations in Sierra Leone will be featured. Print Ad Deadline: 15th February 2018 Publication Date: 1st March Investment opportunities 52.8% Business coverage on specific sectors Feature articles about succesful people or businesses Tips on doing business in SL Short news pieces Opinion pieces from business people and influencers 27.4% 24.5% 20.8% 20.8% 19.8% June Issue Theme: The case for diversification In this issue we will look at sectors with the most potential for diversification and identify both the barriers and opportunities in investment in these sectors. Print Ad Deadline: 15th May 2018 Publicate Date: 1st June 27 Business trends and research Articles explaining a particular business process in SL 17.9% 13.2% September Issue Theme: Infrastructure- what holds it all together 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BUSINESSES THAT ADVERTISE: Advertising in SL media 9% 49% In this issue which will be published a year after the first toll road in Sierra Leone was operationalised we will be looking at the direct and indirect impacts of infrastructural investment- from roads to fibre optic networks to air travel- to both the country and the investors. Print Ad Deadline: 15th August 2018 Publication Date: 1st September 42% REASONS FOR NOT ADVERTISING I don’t need to advertise 25.9% Yes No I want to but I need guidance December Issue Theme: Digging for ideas In this issue we will explore the institutions behind economic growth in the country and discuss their effects on the country’s growth. We will feature think tanks, tech innovation labs, business development firms, etc. Print Ad Deadline: 15th November 2018 Publication Date: 1st December Advertising is too expensive I don’t think I will see results I don’t know where to advertise Other 25.9% 18.5% 18.5% 13% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% www.insight.sl

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Leone Economic Bumbuna Sector Infrastructure Businesses Kamara Projected Economy Investors www.ftinsight.net