5 years ago

Raise Your Game (Volume 1 Issue 1 2015)

  • Text
  • Leone
  • Fifa
  • Sponsorship
  • Johansen
  • Slfa
  • Isha
  • Leonean
  • African
  • Globally
  • Ensure
The launch issue of the Sierra Leone Football Association's Newsletter.

Raise Your Game (Volume 1 Issue 1

RAISE YOUR GAME Volume 1 ∞ Issue 1 2015 Sponsoring the new era of Sierra Leonean football RAISE YOUR GAME THE OFFICIAL NEWSLETTER OF THE SIERRA LEONE FOOTBALL ASSOCIATION Volume 1 ∞ Issue 1 2015 CASE HISTORY Sierra Leone is a nation of football fans. From the barefoot child kicking around whatever ball they can find, to the impassioned fans cheering in the stadium, to the armchair enthusiast, football is our most popular sport. A vibrant and dynamic national football industry could eventually establish Sierra Leone as a football powerhouse. We are not lacking in successful home-grown talent. In the international arena, we can point to Alhassan Crespo Kamara - Orebo, Sweden; George Kweku Davies - Greuther Furth, Germany; Kei Kamara - Columbus Crew, USA; Mohammed Poborsky Bangura - AIK, Sweden; Rodney Strasser - Reggina, Italy; Mohamed Kamara - on loan to Maccabi Haifa, Israel; and Umaru Bangura - Dynamo Minsk, Belarus to name a few. But as with our other national resources, Sierra Leone’s football industry needs investment to realise its potential. Why sponsor? Football can be a powerful tool within your workforce, in Sierra Leone and around the world. Globally it is estimated that 500 million people are connected to football in some capacity either through playing the game, officiating, running clubs or merely watching a match. Furthermore, Sierra Leone’s participation in this year’s major football tournaments will resonate beyond the football community. It will send a message to Sierra Leoneans worldwide, and the international community that our country is determined to beat its challenges. A partnership with SLFA could offer your business the opportunity to: ∞ Publicise your products/services and strengthen consumer loyalty ∞ Align your organisation’s brand values with our national teams’ hopes and aspirations ∞ Foster your corporate social responsibility credentials by giving something back to the country ∞ Develop and motivate your workforce ∞ Receive media coverage from such sponsorship via national/international press ∞ Be at the forefront of the drive to make the Sierra Leonean football industry a globally recognised success story. The philosophy of SLFA is that sponsorship should be mutually beneficial and we will strive to create a relationship which is flexible enough to meet your needs and desired level of involvement and financial commitment. LEOCEM’S SPONSORSHIP KEEPS LEONE STARS IN THE GAME As part of its corporate social responsibility, LEOCEM Sierra Leone has unveiled a generous sponsorship package worth millions of Leones for the Sierra Leone national team, Leone Stars. The last minute sponsorship came just in time to ensure the Leone Stars could compete against Sudan in the 2017 Orange African Cup of Nations qualifier in Khartoum, Sudan on June 14. Message from Isha Johansen, SLFA President Welcome to Raise your Game, SLFA’s first newsletter and an exciting new initiative for us. It is a forum for us to tell you about the projects we have underway to raise the standard of Sierra Leonean football both nationally and internationally. In time I hope it will also become a space for Sierra Leone’s football faithful to share their news and views. Sierra Leone has suffered immeasurably from the Ebola epidemic. It has had a devastating effect on our society and our economy. Thankfully, we are in the final stages of that fight. Ahead of us we have the challenge of rebuilding our society and our economy. In this context, I see a great role for Sierra Leone’s football teams, as positive role models within our borders and as brand ambassadors internationally. FIFA our parent body is grappling with its own governance issues. It is important that the organisation regains the trust of its stakeholders and emerges stronger and more effective through a transparent and objective process of reform. Football is known globally as the beautiful game and, in the game’s spirit of inclusivity, unity and passion, we must call upon FIFA to continue its work developing football globally. In that respect, I am delighted to share with you an intiative to develop women’s football in Africa that I will be spearheading with Lydia Nsekera of Burundi. It is an initiative that emerged from Sierra Leone and that has won the backing of FIFA and the Confederation of African Football. You can read more about it below. We have the opportunity to transform Sierra Leone into an internationally recognised success story. Our country’s homegrown talent is formidable, and the foundations of good governance, commitment and teamwork that we lay down now, will ensure that our footballing talent is able to represent Sierra Leone with pride and confidence as the world enters a new era of football. God bless Sierra Leone Isha Johansen President, Sierra Leone Football Association (SLFA) I see a great role for Sierra Leone’s football teams, as positive role models within our borders and as brand ambassadors internationally. Private sector involvement in sports through sponsorship is the second biggest component of the global sports market after gate revenues, and LEOCEM’s leadership could herald a similar trend in Sierra Leone. According to a recent survey on the subject, nearly two-thirds of those involved in sports sponsorship believe it offers a much wider reach and impact for a brand than advertising. Over 60% also believe that sponsorship is great for highly targeted campaigns. An added advantage of sports sponsorship is that a carefully designed and targeted campaign can meet CSR obligations and football has the benefit of being Sierra Leone’s most popular sport with a wide range of stakeholders including women, youth and children. LEOCEM already has a tradition of sports sponsorship in Sierra Leone, most notably with swimming and golf. Commenting on the company’s decision to support Leone Stars in Sudan, Managing Director, Arne Johansen said: “Sierra Leoneans love football. It unites people of all ages across the country. Over the past year, Sierra Leone has survived a unique set of challenges and now more than ever deserves to see its national football team compete on an international platform. LEOCEM is part of Sierra Leone’s history and its future and we are proud to be able to give Leone Stars the opportunity to represent their country.” According to SLFA president, Isha Johansen: “A healthy and vibrant football industry in Sierra Leone has the potential to engage the nation and showcase our country internationally. The opportunities and benefits that this offers our business community include national and international visibility, national pride and youth engagement amongst others. We look forward to Sierra Leone’s private sector being an integral part of Sierra Leone’s football community, as it enters a new and dynamic era.” Newsletter produced by Elixir Marketing & Media | National team training at the Olympic Stadium in Mauritania

Leone Fifa Sponsorship Johansen Slfa Isha Leonean African Globally Ensure


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Leone Fifa Sponsorship Johansen Slfa Isha Leonean African Globally Ensure