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y Laurence Gaborieau, Directrice du salon IFTM Top Resa Director IFTM Top Resa Morning Briefing Unveiling new horizons: Day 2 at ITB Asia 2024 Good morning and welcome to Day 2 of ITB Asia 2024. After an exceptional first day filled with insightful discussions, innovative ideas, and rich networking opportunities, we are excited to continue exploring the key trends shaping the future of the travel industry. Yesterday’s opening provided us with an in-depth look into how sustainability and technology are driving evolution in the sector. For those who might have missed the keynotes, today’s edition of our magazine features an exclusive interview with Dr Mario Tobias, CEO Messe Berlin on page 6. He shares his valuable insights into the future of the ITB brand. Unstoppable Force Redefining Travel Distribution" in the Travel Tech Asia Theatre, where experts will discuss how superapps are revolutionising the travel industry, particularly in Asia. These apps are becoming indispensable tools for travellers and businesses alike, offering seamless, integrated travel services. For those interested in market trends, the APAC Travel Outlook session at 11:00 a.m. in the Knowledge Theatre will provide a detailed analysis of the region’s recovery post-pandemic and offer insights into long-term growth prospects. These sessions are invaluable for anyone looking to understand the forces shaping travel in the Asia-Pacific region. insights. On the tech side, our Travel Tech exhibitors are presenting cuttingedge solutions that are transforming how we approach travel, from AIdriven platforms to new customer engagement technologies. Don’t miss the chance to engage with these exhibitors and learn more about this sector. We are looking forward to another inspiring and productive day at ITB Asia 2024. Whether you are here to discover the latest trends in sustainability, explore new luxury travel opportunities, or find the next big thing in travel technology, ITB Asia offers a wealth of opportunities for growth and discovery. Let’s build on the energy from yesterday and continue shaping the future of travel together. We wish all visitors and exhibitors an exciting and successful second day! FOR THE FULL PROGRAMME, SCAN THE QR CODE: Today, we have an exciting lineup of sessions that will provide even more valuable insights into the future of the travel, MICE, and tech sectors. This morning at 10:30 a.m., the MICE Leaders’ Panel in the MICE Show Asia Theatre will focus on strategies for achieving transformative excellence within the MICE ecosystem, a key area for those involved in business travel, meetings, and events. At 11:00 a.m., be sure to attend "Superapps: The In addition to the conference sessions, today’s edition of our magazine is shining a regional spotlight on Europe. If you are interested in exploring new opportunities in the European market, be sure to visit the European exhibitors showcasing their latest offerings at the show today. Europe continues to be a leader in both tourism and travel services, and the exhibitors here are ready to share their innovations and ITB ASIA NEWS is a CLEVERDIS Publication 439 Route de la Seds, 13127 Vitrolles, France • Tel: + 33 442 77 46 00 • SAS capitalised at €155,750 • VAT FR 95413604471 • RCS Salon de Provence 413 604 471 • info@cleverdis.com • www.cleverdis.com • itb-asia-news.com • President & Publisher: Jean-François Pieri • Editor-in-chief:Monica Hutchings • Project Manager: Veronika Verzhak • Editorial coordinator: Camille Hedjam • Event Manager: Zineb Elhabiri • Editor: Amanda Saionz • Art Director: Hélène Beunat • Webmaster: Guillaume Vinrich. 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Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. ITB ASIA NEWS • THURSDAY 24 OCTOBER 2024 3
