ADVERTORIAL I NEWS I
ADVERTORIAL I NEWS I Business meets pleasure at Busan’s MICE industry hub, HAEVENUE On display at ITB Asia 2024, the international conference complex, HAEVENUE, located in the marine leisure city of Busan, South Korea, is an ideal destination for meetings, incentives, conferencing, and exhibitions (MICE). Covering an area of about 2.39 million m 2 , HAEVENUE, with its international conference facilities, accommodations, shopping, entertainment, and transportation, offers a convenient experience for MICE visitors, allowing them to work and enjoy their free time all in one place. The BEXCO Convention Center, which has a long track record of successfully hosting major international conferences, is an ideal venue for any kind of business event. Beyond its solid infrastructure, HAEVENUE also offers visitors a variety of leisure activities. From shopping at Shinsegae Department Store Centum City and Lotte Department Store Centum City, to screenings at the Busan Cinema Center, the main venue for the Busan International Film Festival, there are plenty of things to do in HAEVENUE. Additionally, the beautiful sea surrounding the complex offers visitors the chance to enjoy water sports such as surfing at Songjeong or stand-up paddle at Gwangalli. Accommodation is also taken care of in HAEVENUE. The complex’s five-star hotels are well-known for their luxurious services, beautiful views, and convenient links to transportation services. In short, at Busan’s HAEVENUE business and leisure converge to create unforgettable MICE experiences STAND J 05 ITB ASIA NEWS • THURSDAY 24 OCTOBER 2024 5
